Friday, January 29, 2016

I Go Broke When…

The truth is that I always go broke when I stop reading.

Before I started my first business I was obsessed with reading everything I could. Fiction (because I wanted to write novels) and non-fiction (because I loved technology and something called “The Internet” was just starting).

And then I started reading books about business because the Internet and entertainment and my life all seemed to be merging with business.

My first business was creating websites for people. My second business was creating “mobile websites” for people, which really didn’t exist then.

In between the first and second business I played poker for 365 days. Even the day my daughter was born. I couldn’t help myself.

My accountant finally said the worst thing he can ever say to me. He said, “you should be starting another business”. I wish I had just kept playing poker.

I love everything in that second business. Here’s what happened.

I stopped reading. I separated from my wife. I had no clue what my business did. I fell in love. I started drinking a lot. I went broke. Lost my house. Lost my family. Blah blah.

I’m sick of “failure porn”. Ok, we get it.

People fail. Then they come back from it and somehow they turn into Steve Jobs. Steve Jobs is this generation’s mythical “phoenix”.

So now I get to listen to music on my phone and my teenage daughter probably sends nude pictures to boys on her iphone.

When I was playing poker I read every book ever written about poker. I watched every video. I was still reading a lot.

But something got to my head. Something bad when I started my second business.

I was really unhappy in a lot of ways. I can’t even tell you why I was so unhappy. My dad was always going broke so I thought I was finally going beyond where he went. I thought I was superior to him. I thought I didn’t need to do what he did. 

And since he was a big reader, I no longer needed to read. And since he stayed with his wife, I no longer needed to.

I know now: investing in your mind is the best investment you can make. Investing in your relationships is right next to investing in your mind.

But forget about failure porn. Don’t fail. Try to succeed. Reading is succeeding.

This is advice often given writers: write the book YOU would want to read.

But really the advice should be for readers: READ the book you would want to write.

This is what I do. 

Here’s advice for movie writers: if you put a gun in the first scene, make sure it’s fired by the end.

That’s like reading. When you read something good (e.g. something YOU would want to write) you’re going to use it in your life to make your life better.

At some point.

Maybe not tomorrow…

But eventually.


Here are five books that helped me from going broke in the last year:

 

“ELON MUSK” by Ashlee Vance

I didn’t want to read this book at first.

How come? Maybe I’m jealous of Elon Musk. He’s built four or more billion-dollar-plus companies. He’s created entire industries. He’s saving the world. He’s worth $13 billion.

But most of all, he’s the real-life model that Robert Downey Jr. used when he was preparing for the acting role of a lifetime: Iron Man.

That got me jealous.

Not only that, but the book cruised past “Choose Yourself” and my other books on the business best-sellers on Amazon.

But…I read it.

I was blown away. It’s a page-turner. When describing how Elon, in 2008-2009-2010, was getting a divorce, dealing with three explosions in a row for SpaceX (one more would have put him out of business), missing deadlines on Tesla, and more, the book reads like a thriller.

Elon Musk made about $250 million on the PayPal sale to Ebay.

But he believed in a mission. And I am always a proponent of “mission before money.”

He put his $250 million (ALL OF IT) behind three companies: Tesla, SpaceX and SolarCity, all of which were destined to change their industries and create new ones.

But at first everyone laughed. Detroit thought he was a joke.

And when everything was going bad, he was literally broke. He was sleeping on friends’ couches. Down from $250 MILLION.

I’ll let Ashlee describe what happens next. Also, I loved the book so much I called Ashlee and he came on my podcast to talk about it (coming soon).

What’s it like to have a strong vision? To execute on that vision to the point of going broke? To manage three completely different businesses at the same time?

These are a few of the things that I learned from this book.

But also, important for entrepreneurs is the notion of “building up.” Everyone wants to start with his/her billion-dollar idea. But that’s not how it happens.

Mark Cuban sold a $10 million software business and then ran a $20 million hedge fund before starting the company that made him a billionaire (he describes it on my podcast).

And Elon sold Zip2, made $22 million (but plowed that money back into what became PayPal and was left with “just” $4 million) then made $250 million and plowed that all back into his next businesses.

Every page is educational and a page-turner, which is what I like best in the books I recommend.

 

Tomorrowland by Steven Kotler

This book is perhaps the most optimistic and the most terrifying book I’ve ever read.

The future is here. Only it’s doubling every year.

So everything you can imagine that is good, will get better. Anything you can imagine that is bad, will get worse. Much worse.

Steven Kotler has been on my podcast three times.

He tells me about cameras attached to electrodes attached to the parts of a patient’s brain that have the purpose of telling the brain (when stimulated electrically) where shapes are, what colors the shapes are, where the edges are.

When the cameras and electrodes are turned on, a blind man can see. The first bionic eye was turned on: the patient’s first sight? Steven Kotler.

I asked him, “what if the cameras were not just in front of me, but everywhere, and I used my brain to tell my eyes which cameras to look out of.”

“That’s coming,” Kotler said. And the conversation continued from there.

If you want to see where the puck is going in bionics, anti-aging, synthetic biology, virtual reality, evolution, steroids and other performance enhancers (“the history of sports is actually the history of performance enhancing drugs since the very first Olympics”), and other equally amazing, hopeful, and terrifying things, read this book.

 

Moonwalking with Einstein by Josh Foer

This is one of those books in specific genre. The writer is a professional journalist researching a story. But then he becomes so absorbed in the story he TURNS INTO the story.

Josh Foer set out to write an article on the US Memory Championships. Championships for people who can memorize 10,000 digits in a row. Or people who can see 5 decks of cards laid out in front of them for 10 seconds and then repeat them back in order.

Josh then got obsessed with researching this and then using the memory techniques he learned. He ended up becoming the 2006 US Memory Champion.

He lays out the exact techniques he uses and how you and I can use them. How we can remember what we read in a book. How we can memorize 1000 digits in a row, or a deck of cards, or everyone’s names at a party, etc. As well as the relationship between learning and memory.

For instance, memory brings up some interesting philosophical questions. In an age when we can look everything up in seconds via Google, has memory become less important as an ingredient of intelligence.

The stories he researches (e.g. the actual “Rain Man”) as well as his own journey to becoming the best memory champ in the US make this a page turner as well as a guide to having a better memory.

 

“Black Box Thinking: Why Most People Never Learn From Their Mistakes – But Some Do” by Matthew Syed

Matthew Syed was a UK table tennis champion and in his book, “Bounce” explored in depth the concepts of talent versus skill and the role of the famous “10,000 hour rule.” That’s the one that says that with 10,000 hours of dedicated practice you will be among the best in the world.

Other “10,000 hour” books include “Outliers” by Malcolm Gladwell and “Mastery” by Robert Greene.

I like these types of books but I get very competitive after I read them. Whether it’s in business, or games, or even relationships (not always a good thing) I want to be the BEST! Second place is no good.

But what Syed covers in his brand new book kind of turns that on its head. He says that often “being the best” simply means avoiding all the bad things that can happen.

In case study after case study, he looks at the ways in which people fail. What type of people learn from their failures? What type of people take failure and become stronger for it.

His case studies range from airplane crashes (how many could have been preventable with the right attitude towards failure?) to David Beckham (what did Beckham specifically do as a child to become the best soccer player in the world as an adult?).

This is fascinating.

I want to get Matthew Syed on my podcast. I’m aiming straight at him.

 

“Creativity Inc.” by Ed Catmull

Imagine if you made 15 movies in a row that opened up at #1 in the box office, made a collective $10 billion, give or take, and have won award after award. Now imagine you went through a $7.8 billion merger with the leading company in animation (until your company dominated) and are still making hits.

There are so many questions:

  • How do you manage differently when you go from 10 people to 100 to 2,000?
  • How do you manage the super creative types who are responsible for such amazing profits?
  • What’s the difference between an animated movie that grosses $1 billion at the box office and another one that flops?
  • How do you handle all the business issues of financing, growing (growth has been the downfall of more businesses than I can count), and even handling the billion-dollar mergers while keeping the creativity level higher than any other company?
  • And how do you manage upwards—managing Steve Jobs so he keeps with the company mission?

Ed Catmull was president of Pixar for its entire existence and is now head of Disney animation.

In biographies of Steve Jobs there is a lot of discussion surrounding Pixar’s financial difficulties in the ‘90s and even the problems they had with Disney in the early ‘00s.

Ed Catmull could’ve written yet another boring business book about his company.

But instead, he realized that the lifeblood of his company, of ANY company, is creativity.

He describes what it is, how you cultivate it, how you manage creative types, and how you stay at such a consistently high level when every movie ups the bar for the movie that will come after it.

The book is an incredible book—not only about creativity but also about management, leadership, culture, the purpose of failure, and how they are all interconnected; to ignore that is to invite in potential failure.


Investing in your mind is the best investment that you can make.

I invest in my mind every single day…

and now I want to invest in yours. Here’s how.

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Wednesday, January 27, 2016

I Am Afraid All Of the Time

I’m afraid to lose money. I’m afraid new things I try won’t work out.

I’m afraid the people I love will leave me.

I’m afraid people won’t like something I wrote. Or a podcast I did.

I’m afraid the future won’t be what I want it RIGHT NOW to be. That it will look different. That it will be out of my control.

I’m afraid when I read a new review of any of my books. What if it’s bad?

“Oh, you should get over that feeling already. You have to be a pro.”

Ok. I’m a pro. But I’m still afraid. What if they hit the right buttons that have caused me fear ever since I was three years old.

I don’t know how to button those buttons. They are exposed wounds, hot, scarred, bleeding.

I’m afraid someone will hit them over and over.

I’m afraid of you right now.


How I try to get over fear:

Themes Over Goals

The more expectations you have, the more you will be disappointed. A goal (make a million, lose 100lbs, get someone to love me, etc) is an expectation. A theme (eat healthy, make friends) is a way to live.

The fewer expectations I have, the more likely it is I will exceed them.

Kindness

Kindness without expectation back has no fear in it. And, it’s a secret way to always improve yourself without having a goal of improvement.

What if someone pushes my buttons. How can I be kind back? I can’t. It’s hard. But then if I can, then I improve.

One Thing A Day

I try to do one thing a day that makes me uncomfortable. I don’t know what I will do today.

Body, tell me something to do today that is uncomfortable and I will do it.

And then I wait for the answer.

Once I do it, then that thing that made me uncomfortable, whatever it is, will be a little more comfortable.

Stories Over Objects

I like to make every day a story that I can tell. I like to make every object I buy have a story behind it.

Then I can give it or show it to someone and it’s like the top of a pyramid with a huge amazing structure underneath.

When we look at someone, we just see a doorway. The door opens and that person is having a dream. The dream is uniquely theres and nobody can fully know it but we can all participate.

I want my dream to be vibrant and filled with stories. I think often people when they are older look back and say, “What have I done? Where is everything?”

They do this because they collected objects. Objects wither and gather dust and disappear. Story adds color to the private dream we all experience.

Value Over Money

I went to a wine auction recently.

They had a great technique. Put guys at tables and give them a “wine tasting” first to get everyone drunk.

Put a beautiful woman at each table to say, “you guys should bid on X”.

Then guys would start competing with each other to bid on “X”.

The wine auctions make tens of thousands of dollars in profit. Because a bottle of wine shouldn’t cost $5000. It should cost $40.

Guys are stupid. But everyone has their own areas of stupidity. Money is important. it’s the way we barter our experiences, our objects, our skills that we spend years developing, our dreams, for someone else’s objects or skills or dreams.

If you don’t respect the value you have brought to this life, then you will end up getting nothing in return.

First self-respect. Then you can get greater and greater value with the dream you currently bring into the world.

Life Over Death

We are often so scared about death, we forget that the greatest mystery is how to live life right now.

Water a plant. Literally and metaphorically.

Don’t Give Yourself

It’s ok to give love. To give kindness. To give your hard work (in exchange for value).

But too many people give themselves. That’s too much of a burden for other people to handle.

They can’t handle it!

They will drop it. It will make a big mess. The floor will be slippery then. Everyone will be upset.

I find it’s hard to not give myself. To hold onto my self-esteem and not give it to anyone else to manage and take care of.

It takes practice. I trust. I love. I want to be loved back. So I give myself because it’s the easiest thing to give.

So I admit – it takes practice. I’m afraid I won’t put in the practice.

Today is a good day to start practicing. Check the box: physical health, emotional health (are you around good people), creativity (I’m writing a post!), gratitude.

That’s how I practice. it doesn’t always work. But when it does, I am a better person for it. These two things compound if you let them: betterness…or bitterness. You chose.


I don’t want to be afraid anymore. Sadness, anger, jealousy, mental illness, are all the masks that fear wears because it is too scared to reveal itself directly.

I’m going to try really hard not to expect anything from anyone. To respect myself and the work I am putting in.

To be me and not give it away.

To be scared (and ok with it) right before this moment I hit “publish.”


Read More: How To Be The Luckiest Guy On the Planet in 4 Easy Steps. 

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Tuesday, January 26, 2016

Ep. 152 – Dan Harris: How To Reduce Stress While Keeping Your Edge

He self-medicated.

He covered stories in Afghanistan, Pakistan, Israel, the West Bank, and Gaza. He went to Iraq six or seven times.

When he got back, he was depressed. He was 32 years old and had never touched hard drugs before.

But it became the thing that made him feel better.

Millions of people were watching. The red light was on. And right there, in the middle of his live segment, he had a panic attack.

I’m going to tell you how to deal with stress. I’ll tell you what works for me. But first, I want to tell you about my guest, Dan Harris.

Dan is an anchor on “Good Morning America” and “Nightline.” He’s also the No. 1 New York Times bestselling author of 10% Happier: How I Tamed the Voice in My Head, Reduced Stress Without Losing My Edge, and Found Self-Help That Actually WorksA True Story.

After the book came out people had questions. So he also created an app called “10% Happier.” It teaches users easy “judo moves” to have more creativity, feel less stress, and be happier.

It helps you surrender. Be self-aware. Focused.

“The events that led up to my panic attack were a case study in mindlessness,” Dan says. “Going to wars without thinking about the consequences, getting depressed and not knowing it and blindly self-medicating.”

I wanted to know what pushed him over the edge.

“The one-word answer is cocaine,” Dan says. “The more complicated answer is I arrived at ABC News when I was 28.”

He was insecure. He worked with big names like Diane Sawyer and Barbara Walters. He wanted to be successful.

“My Jewish father has this expression, ‘The price of security is insecurity.’ I really embraced that,” he says.

The pressure never let up. He demanded more of himself.

But why do we make it so hard for ourselves?

Many people have gone through this slow-motion panic attack. Including me. It’s the stress of daily living.

Something bad happens to you. You lose a job or get a divorce. Everyday wear and tear picks at you.

Stress happens over time. And if you don’t notice it, it builds.

The voice in your head becomes meaner. Angrier. More resentful and regretful. Energy is wasted. Your creativity dies. Your idea muscle atrophies. And you’re at the bottom of the funnel dreaming about retirement.

But instead of imagining a better life later, retire. You can retire a little bit every day.

Breathe. Feel your chest fall. That’s retirement.

It’s a fantasy. I’m going to tell you how to make it real right now.

But before I do, let me tell you what you’ll get from today’s podcast:

1. Learn How to Have More Ideas
Dan says, “When you ask, ‘What is boredom like? What does this feel like? Where am I feeling it in my body? What’s the taste of it in my mind?’ That is curiosity.” Curiosity produces creativity. And ideas. You’ll learn how to make room for curiosity.

2. Distance Yourself From Stress
Dan teaches you how to notice stress and see your problems clearly. You’ll learn to separate yourself from it. And relax. Essentially, you’re becoming a scientist of your own inner reactions. A scientist is not his experiment. The same way humans are not their reactions and emotions to things. Those are separate. You’ll learn how to separate yourself from stress.

3. Be 10% Happier
“First of all, 10% is just a joke. You can’t quantify happiness,” Dan says. “I came up with that as a bullshit answer to a friend.” But being a little bit happier is better than being a little bit miserable. But you have to practice. You’re practicing becoming aware of the angry voice that comes up and reacts. So you can be calm.

Ok, now here’s Dan’s secret to dealing with stress: meditation

“Let me just say outright, because as soon as you bring that word up, some high percentage of your listeners are like, ‘All right, I’m done with this podcast. Meditation’s bullshit. I don’t want to do it,'” Dan says.

He thought that too.

“The book is really the story of me coming to terms with the fact that meditation is not what I thought it was. It’s secular and scientifically validated,” he says.

People reject meditation. It’s a reflex. But there are a lot of benefits to it. It:

– Lowers blood pressure
– Boosts immune system
– Rewires parts of your brain

“Nobody continues to meditate because they feel like ‘my pre-frontal cortex might be changing.’ You continue to meditate because you’re less of an asshole to yourself and others,” he says. “That’s a huge value added.” And I agree.

Louis C.K., my favorite comedian, says, “It’s not up to you if you’re an asshole or not. That’s up to everybody else.” But you can be aware of it.

Louis says, “Self love is a good thing, but self-awareness is more important. You need to once in a while go ‘Um, I’m kind of an asshole.’ You have to have that thought once in a while or you’re a psychopath.”

Listen to this podcast with Dan Harris. You’ll learn how to relax, distance yourself from stress, turn boredom into curiosity and become some percent happier.

Resources and Links:

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Monday, January 25, 2016

What I Do In the Shower

I count money in the shower.

I think of every opportunity I have. I think of how much money each opportunity is going to give me.

Then I divide it up. I used to divide it up: parents, kids, retirement (assuming I’m going to not care after age 80 but who knows), etc. It was a puzzle. Because if I gave parents $X, what if they run out?

Would I have to make more? Then I would think how I would do that. And then add that up.

Then about an hour later the shower would be over. I remember specifically showers from 2002. None of my predictions became true.

My dad died, for one. Then I got divorced. Then I changed my opinion about how kids should get money.

And then, of course, I lost all my money. So the entire point is moot. But then I made some again. Then lost some. Blah.

Then I had some more ideas about what to do with money. I thought about them in the shower.

I wanted to do micro charities. I would find sad stories in the morning newspaper and then anonymously help people.

Like, if someone’s family became homeless because their house burned down, I would rent them a hotel room.

For some reason, that was always my core example. Maybe I am always afraid of being homeless. Which is why I forced myself to live in Airbnbs for so long. So I wouldn’t have a need for a solid home.

I say I would “anonymously” help people (like I’m such a great human) but maybe that’s not honest. I would make a documentary about it also and years later track down people to ask them how much I helped them.

Selfish.

Ego.

Another thing I would plan on doing. I would make dumb Super Bowl commercials. Like just me walking around doing nothing.

What’s the point?

I don’t do it anymore.

I don’t think so much about the future. Or about legacy. Or about what will happen when I am 80.

A billion years from now, my atoms will be scattered and lonely and only barely entangled with each other.

I think about what will happen today. How can I be honest today. How can I help someone today. What is the one thing I can do today that is outside of my comfort zone?

Today is the day of magic.

What’s the outcome of this?

I take faster showers.

And maybe I’m a little more dirty. But maybe, in some ways, I’m a little more clean.

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Friday, January 22, 2016

The One Thing That Changed My Entire Life

I needed to figure out how to change my entire life. Because the current one was going badly.

It was 2002. A lot of people had it bad. But sadly I didn’t care about them. I was really depressed. My entire career at that point had added up to zero.

There were some successes. But I squandered them. I decided to lose everything. And then I needed to figure out how to get off the floor but that’s when depression hit.

Here’s what depression isn’t: it’s not sadness. It’s not being upset at yourself or another person.

It’s “I can’t get out of bed.” And once you get out of bed, it’s “Why is everyone else even making an effort when things are so bad.” It’s “Why don’t I care about anything. I don’t care about myself. I don’t care about anyone else.”

And then it’s back to bed. If you even make it far enough to hit the street.

I started taking anti-depressants but they didn’t work. Years later, the man from the depression company told me that on average it “takes 8 years to correctly diagnose depression.”

I don’t know. I don’t know what it takes. But it didn’t work.

I describe what works in my book, “Choose Yourself!” Actually, I can’t say that. I don’t know what works. I just know what works for me.

But even before I did what I described, I had to do something else.

I had to borrow a life. I had to borrow many lives. Maybe I borrowed your life.

I had to read books. When you read a book you are taking someone’s entire life that they have nicely curated for you into a 200-400 page book that you can read in a week.

What! I couldn’t believe it. I didn’t have to live their life. I could just absorb it by reading it.

If they are good writers then that means I can emotionally connect with the words they are saying as well as intellectually connect by reading. I don’t just gain knowledge, I gain know-how.

I learn what they did to survive. I learned what they did to take action. To get off the floor. To laugh. To survive. To thrive.

Books were my anti-depressant. Then books gave me know-how to get off the floor. Then books gave me ideas. Then ideas gave me actions and actions gave me people and opportunities and a new life.

I am “what you see is what you get.” I don’t care about learning new things. I care about DOING new things. Facts are forgotten. But feelings give me excitement to do.

So when I read a book I like I get excited. Maybe I want to meet the author. I have a great excuse…”Hey, can you come on my podcast?” And now I get to meet the author and ask him or her all of the questions to help me save my life again and again.

I like to give away books. Maybe if they saved my life, they can save someone else’s. I hope so. We all need a little bit of saving every once in awhile.

All of the books on the list have most of these criteria:

  • they helped me save my life. In at least one case, very literally (thank you Amy!)
  • they are fun and easy to read. I’m not going to tell people they should read James Joyce’s “Ulysses.” Boring!
  • they are all well-written. If you can’t emotionally connect to the book, non-fiction or fiction, then they will be a drag to read and you won’t be able to feel the effect on your life.
  • most are non-fiction. But non-fiction or fiction, they tell stories and give information that make my life better. In some cases, much better.

After I read any of these books, I felt my life was actually better than before I read them.

And again, they are all written by great story-tellers. I love these people. All of them came on my podcast. All of them have been very generous with their time and their lives.

I borrowed all of their lives. And now I want to give those lives to you.

I’m currently giving away over 20 of some of the best books I read over the past year. Books written by some of the most successful entrepreneurs, celebrities, and all around choose-yourselfers, including. Click here to claim your entry.
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Tuesday, January 19, 2016

Ep. 151 – Daymond John: Do This When Success Is Your Only Option

“I remember it like it was yesterday. It was Good Friday, 1989, at 3:30 in the afternoon. It was 37 degrees outside. I stood outside the Colosseum Mall, a mall in Jamaica, Queens. It’s pretty popular. Just shivering with a bag of hats. I sold $800 worth of hats in an hour,” Daymond John tells me.

$800 an hour. That’s “the power of broke.”

Before FUBU (a $6 billion global apparel company), before Shark Tank, and before Obama chose him as the Presidential Ambassador for Global Entrepreneurship, Daymond John worked 18-hour days driving a delivery van. And he wasn’t making money.

His paychecks covered overhead – the cost of his van, gas, and maintenance. He worked to make money, and he made money to work. “When I took that to FUBU, I started saying, ‘If we’re not making money, it’s not worth doing anything,’” he says.

It’s not failure. It’s experience.

“Other people call it failure. I won’t call it failure. It’s part of the process,” he says. You need to take every single “failure” and bring it forward.

You’re on the floor. And broke.

Learn from it.

Money is the byproduct of energy, effort, and strategy.

“Before you have any business, you’re supposed to take inventory of yourself,” Daymond says. “Assets and liabilities can be time, energy, education, friends, location, way of thinking.”

You have to take inventory of yourself.

His new book, The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage is not Daymond’s story. It’s your story. And mine.

It’s about how you’re going to get up, get experience, and get money. These are stories I learned from.

The power of broke is “the common thread between all of us,” Daymond says. It’s about how you can learn from your mistakes and profit off your potential. Take advantage of that.

Listen to my interview with Daymond.

Here are the top 3 things you can only learn by listening to today’s podcast:

– “That is the most important thing about running a business,” Daymond says. “If you don’t have that, I don’t care how much money you have. You can’t buy your way into it.” (at 5:35)

– I ask Daymond: What are the first steps? What if you’re listening and saying, “I got born at the wrong time,” or “I’m in the wrong town”? What if you’re hungry? And you want to hustle, and you’ve got the power of broke, but you don’t know what to do with it? (at 21:59)

– How do you know when a business will be successful? Because it sounds too romantic – the power of broke. Find out how to leverage your resources for success. (at 32:51)

Listen now.

Resources and Links:

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Monday, January 18, 2016

Life Is a Mess and Then You Die (A Happy Song)

So at first I thought he had killed himself. Took his life, as they say, as if life is something to give and take at just a whim.

But then we both figured out that he was probably killed.

We learned that someone he had trusted (as these things often go) had escaped with his money. And then he died too suddenly for a 45 year old.

In any case, part of the money is mine.

And unlike a mystery novel, where everything unravels at the end and good guys are caught and bad guys have the light shone on them and all is revealed, the mysteries of life often close one chapter and open another and there will never be an explanation.

I always have to learn to be ok with that. Survival is about not expecting answers.


Such a long journey we’ve all made. You and I. At first we were children, waving goodbye to our parents on our first bus ride.

Now we are older and we are still waving goodbye but to nobody in particular. Just life goes out from underneath us and if we don’t wave then it somehow seems sad.

Not about the future but about everything we are always leaving behind.


The other day I met a new person. “Find out how he makes his money,” my friend asked me because she didn’t know and nobody knew but he spent money everywhere and yet it was one of those things that feel fake.

There’s a lot of people like that. They don’t seem to have the face of a killer. They dress comfortably. They have big celebrations over nothing. They smile and bearhug strangers.

But they don’t seem to have what I know is true of all people who make money.

They don’t know how to kill. You have to stab something, squeeze it to death, and then eat it, in order to feed yourself.

You have to know what it’s like to feel very very scared. Because what you can kill, can also kill you in self-defense.

But some people don’t have to do that. I don’t know why.

I tried.

He showed me websites. I asked him, “do you mean you re-target?” I don’t know why I asked that but he nodded his head and put his phone away like all the questions were answered.

Much later that night I paid the bill and he had long disappeared but had left his coat behind and a few other things that I thought would be important to him.


Today my past meets my future. My kids are spending time with my mother.

She has things to say to them. Probably not good. I’m just being honest.

I told my ex-wife, the Force is strong in my mother. And she wrote back a smiley face.

But I was serious. I’m scared. Maybe my kids will hate me later. And I will have to win back their love.

It’s silly for me to think love is so easily won and lost. And yet, in my experience, it’s the truth. You can pick it up off the street, try on a dirty hat, look at yourself in a dusty window mirror, decide it doesn’t look good, and throw it to the street.

All of this is to say I woke up this morning and had a lot of thoughts in my head.

Some of them I just told you and some of them I’m so scared of I keep them to myself. And some of them are wonderful because they are just beyond what I thought was possible but here they are.

And then just like every other day, it is hurtling towards me and there is nothing I can do to stop it.


Read More: The Ten Most Important Books To Expand Your Brain

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Friday, January 15, 2016

The Secrets of Billions

Wall Street is crooked. This is not really a surprise to anyone. I lived on the street. And I worked on the street.

Wall Street starts at broadway and continues down to Water Street. Along the way, it gets crooked.

Right around Broad Street it starts to curve. If you are standing at one end of Wall Street and try to look at the other end, you won’t see it.

It’s crooked. It jags. It turns a little. People walk back and forth daydreaming about getting rich. Others are crying because they couldn’t make it. And if you can’t make it there, as the song sort of goes, you can’t make it anywhere.

Which is really true. Because “there” is where the money is. And people get desperate around money. So desperate they will do anything to get it.

At one point I invested in a dozen hedge funds. Eleven of them ended up being caught doing illegal activity. I think a few people are in jail.

Every night I was scared because I started to see what was going on until eventually I shut the whole thing down.

My investors were very upset I shut things down when things were going well. This was in mid-2006. By 2009 I finally got my money back from all of them. That’s how desperately Wall Street tries to hold onto your money. I thought Wall Street was a quick way out. But it was a quick way to stress and misery. I got out. I stayed out.


“BILLIONS” the new show on Showtime is the first show that I think accurately describes what is going on on this tiny street.

But there’s a lot of terminology in the show and I thought I would explain some areas. This is to say, I’m about to have spoilers. So don’t read further if you are a purist. Watch the show. I may do this after future shows as well if you like this post.

At a basic level, the show is about a “hedge fund manager”, Bobby Axelrod, played by Damian Lewis, and a US Attorney, Chuck Rhodes, played by Paul Giamatti. I put “hedge fund manager” in quotes because it’s a term I’m about to explain.

The US Attorney wants to go after the huge hedge fund manager for “insider trading”.

And that sets the stage for a good vs evil epic where you don’t know what is good, what is evil, what the law should be, what capitalism is about, what is the psychology of money and success, and, of course, let’s get some sex in there (else what good is life).

Here’s what you need to understand to fully understand the show.

 – “Hedge fund manager” – I was a hedge fund manager for awhile. Not like “Axe” in the show. Much smaller. But the same principles. People invest money with you (like in a mutual fund) and you can do WHATEVER you want with that money to return greater money.

Unlike mutual funds, hedge funds are fairly unregulated. Which means…bad stuff can happen. Like a Bernie Madoff who steals billions.

One time I tried to get Bernie Madoff to invest money in my fund. His response, “We have no idea where you put your money and the last thing we need is to see ‘Bernard Madoff Securities’ on the front page of the Wall St. Journal.”

Hedge funds are called “hedge” funds because the original ones (and Warren Buffett had one of the original hedge funds in the 1950s) can both buy stocks and bet against stocks.

In other words, they can “hedge” their risk by being half in favor of the market going up and half in favor of the market going down. And if they pick the right spots, then they win no matter what and avoid losing money when the market goes down.

That said, there is a famous saying on Wall Street, “when you ‘hedge’ you take twice the risk and make half the money”.

“Insider trading” – there is no one definition of this. And the definition changes all the time. This is what makes the show interesting. It’s a gray area.

But basically, if you know information that is private (“Company A is buying Company B”) then you are not allowed to make money on that information.

The essence of stock market law in the US is this: every transaction has to have risk in it. If you eliminate risk by, for instance, paying for information that nobody else knows, then you have committed a crime.

Should Insider Trading Ever Be Illegal?

Whether it should be or not…it is illegal.

But let’s play for a second.

I don’t think it should be illegal. When someone makes a trade in the market, the knowledge they had in their heads is now encoded directly into the stock market.

The more “knowledge” that is baked into the market, the more efficient the market is. The more insider knowledge that is in stock, the more smoothly they will move and the more they will reflect the actual things that are effecting a company.

I’d rather have insider trading be legal and let the government go after the funds that actually steal money, like the Madoffs.

But many people disagree and this is not a fight worth arguing about.

“Dominatrix” – in the first scene we see a man (later revealed to be the US Attorney) being tied up and peed on by a dominatrix. The question is, why does this powerful man need to be dominated to achieve satisfaction?

When I lived in the Chelsea Hotel one of my neighbors was a professional submissive. When we would meet for drinks at the end of a work day she often couldn’t sit on the chair. “Ow!” she’d say.

She had been hit all day by men paying her money. One time she told me a story, “This guy came over with a bag of fruit. He put the fruit all over me. Then he took pictures. Then he got off by masturbating to the photos.”

She then told me she was in a huge rush because she had to meet her girlfriend. It was Valentine’s Day. She made the client clean up her room because there was fruit and whip cream everywhere.

Later, I met the girlfriend, Veronica. She told me a story. About how she went to the mansion on Park Avenue of a famous movie director, “You would be shocked if I told you the name,” is all she told me.

She had to knife him until there was blood all over his lobby and she almost had to call the hospital. But that was what he wanted.

“Why would he want that?” I asked her.

“Powerful men spend the entire day giving orders and being in charge,” she said. “At the end of the day they want someone to be in charge of them.”

Much later she married a computer programmer. I ran into her at a party. She said, “He’s just like you!” And she was happy.

The SEC (Securities and Exchange Commission) versus the US Attorney

Not everyone on Wall Street (or prosecuting Wall Street) is on the same side. Early in the show we see that the SEC has some “evidence” against Bobby Axelrod, the mega hedge fund manager who is managing billions of dollars.

He shows the evidence to Paul Giamatti, the US Attorney who, correctly, throws him out of the office.

Why would the US Attorney ignore evidence.

The evidence was that before a major stock market situation happened, three different hedge funds that spun out of “Axe Capital” (meaning: the guys used to work there but then started their own funds) all made the same trade at the same times and the timing was such that they made the maximum amount of money.

You can only do that if you know something.

The problem is “knowing something” and proving that someone knew something is not the same thing.

If the SEC knocked on their door, they could get scared and pay a huge fine. That’s roughly how the SEC stays in business.

But with the US Attorney, the government has to prove a crime has been committed.

That the funds illegally obtained information, that the information may have come from Axe Capital, and that they traded because they had that information. That’s a much higher bar.

Why would the SEC do that? Because they don’t have enough people to figure out where all the crimes on Wall Street are.

Let me tell you something: I would estimate 90% of hedge funds commit crimes along the way. There are 1000s of hedge funds. You can’t go after all of them. And the huge ones are huge for a specific reason – they know how to avoid being caught.

So the SEC would love it if the US Attorney used their resources to pursue a big hedge fund and the SEC could come in later and sweep up the mess and collect massive fines.

Paul Giamatti knows this. Doesn’t want to be used. Throws the SEC out. But it plants the seed. This could be his biggest case. And like with some many US Attorneys or District Attorneys (Elliot Spitzer, Rudolph Giuliani) before him – going after big financial targets could be stepping stones for larger careers. But he doesn’t want to mess up by going after someone too early.

An Actual Trade

Let’s go to Axe Capital and see a trade happen.

Two analysts approach Axe. They have a simple trade idea.

Here’s the thing you have to know about Wall Street. If money looks like it’s easy, then it’s not. Nobody ever got free money on Wall Street.

I won’t go into the details of the conversation. But I will describe roughly what happened.

Here’s the trade idea the analysts simplistically had.

Company A was trying to buy Company B for $41 a share.

Company B was trading for $35.

In other words, you could buy “B” at $35 and once the deal was closed at $41, you just made 18% on your money. If the deal closed fast, that’s an incredible return.

That is what is called “an easy trade”. How many times do easy trades occur on Wall Street? I have seen them zero times.

Bobby hears one more piece of news. Not important what it is. But he realized that the man behind all the deals is known for one thing – making easy trades seem like they are going to happen, sucking in all the day traders trading at home who don’t know any better, and selling his own position for a profit before everyone realizes the deal is not going to happen after all.

So Bobby explains this, and says to not buy the deal but to bet against it. Specifically he says, “Short”

“Short” 

You can buy a stock., Or you can short a stock. When you buy a stock at $10 and goes to $12 you just made $2 on your money. If you bought 1000 shares, then you made $2 x 1000 = $2000. That’s how most people make money on Wall Street.

But hedge funds often “short” a stock instead of “going long” (i.e. buying) a stock. Shorting, without explaining the technical details of how it’s done, means you bet that the stock will go down.

So if you short 1000 shares of a stock at $10 and it goes to $8 then you just made $2000. If someone buys 1000 shares at $10 and it goes to $8 then they just lost $2000.

Here is the big problem.

I had a friend once who shorted 4,000 shares of Qualcomm when it was at $80. He said to me, “Qualcomm is so high its crazy”.

When people use the term “crazy” on Wall Street (just like when they yell, “You’re crazy” to their spouse or friend) it usually means they are projecting. They are the crazy one – not the spouse or the friend or the company.

Qualcomm went up to $1000.

What does this mean for my friend? It means he lost more than 100% on his money. He lost $1000 – 80 = 920. TIMES 4000. So almost $3.7 million.

He only put $4000 * 80 at risk = $320,000.

My friend attempted suicide. 16 years later he’s still a stockbroker. Maybe he is your stockbroker.

Shorting is very dangerous. Having inside information is often a great technique (but illegal) for managing risk in a trade.

The trade in Billions described above wasn’t illegal. It was actually very smart, but starts to lead you into the fact that you can’t be smart all the time. Sometimes you need an extra edge.

Hedge Fund Compensation

This needs to be explained to fully understand what is happening. Why do hedge fund managers make billions of dollars for themselves but mutual fund managers and stock brokers do not?

Why do even the employees of hedge funds make millions when the employees of mutual funds make a strict salary of $100-200,000 a year (or less).

Here’s how a mutual fund makes money: you put money in and they take a small fee (1-2%) on your money. Some of that money is returned to the broker who recommended the fund. And that money is used to pay for office, all employees, all accounting, often marketing, etc. So there might be very little left to pay the managers of the fund.

A hedge fund is different.

If you put in $1,000,000 to a hedge fund (and often that is the minimum that can be put in), hedge funds charge what is called “2 and 20”.

The 2 stands for a 2% fee that comes out every year (so about $20,000 a year if you put in $1,000,000).

The 20% is the percentage of profits that the hedge fund manager takes. So if a one billion dollar hedge funds returns 10% (about the same as most mutual funds on a good year), then the profits are $100 million and the hedge fund manager makes an extra $20 million for himself (20% of $100 million).

When John Paulson’s fund made $6 billion by betting against mortgages in the middle of the financial crisis (“betting against mortgages” being something that mutual funds can’t do but hedge funds can do). he took home an extra $1.2 billion in salary.

When, in a later year he lost $15 billion (I might not have the number correct and it might be totally wrong but I am using this as an example of what could happen) – he made no money that year other than the “2”. But he still gets to keep his $1.2 BILLION from the earlier year.

This is why the main skill of a hedge fund manager is not picking good stocks (although this is important) – it’s staying in the game until you have that one good year where you can raise an enormous amount of money and take the enormous fees from it.

Hedge Fund Psychologists

Trading is very stressful. I hate it. I would make a bad trade and I would feel my blood pumping all over my body all day long. And then if the trade was a loss I would cry at night. I was so scared all the time. I hated it.

I even would wake up early in the morning, go across the street to a church, and pray to Jesus and ask Him to make the markets go up so I could get out of my losing trades. I was Jewish so those prayers never worked out.

So I went to a therapist for awhile who specialized in helping traders. She never really helped me (I was hopeless) but I appreciated the effort.

Many big hedge funds employ psychologists. I was privileged to meet two of the best. Ari Kiev, who worked for SAC Capital before he died. And Brett Steenbarger who has worked for many hedge funds, including one that I worked for. I highly recommend their books to learn more on the psychology of trading.

Axe Capital employs a psychologist. The psychologist, by coincidence (or not) is the wife of the US Attorney.

There’s a scene where she does her magic with one of the analysts who works at Axe. He was very depressed because he was down 4% on the year, which meant he wouldn’t make any money.

First she asks him how much money he made the year before. He said “7.2 million”. [See about hedge fund compensation above. ]

The joke here is that no matter how much money he made, he was still depressed right now. Is he foolish? Maybe. Tests have shown that the testosterone levels of traders go down after a losing trade, no matter how much money is in the bank.,

The best traders can handle it. Which is why therapists are needed to help them keep their cool (and their testosterone) even when times are bad. You can’t make a good trade if you are trading from a place inside of desperation or fear.

One time I visited one of the largest hedge fund managers in history, Stevie Cohen. It was the end of the day after the markets closed. I wanted to work for him. He wasn’t sure (I ended up never working for him but it was a longer story).

We had a great conversation. He was making jokes, smiling, asking questions, very engaged.

When the meeting was winding down I asked him how his day went. He said, “we just had our worst day of the year”. During the entire meeting I had no idea he was probably sweating it out after such a horrible day.

That’s a pro.

9/11 

There’s a scene where Bobby mentions how he lost all his friends in 9/11.

Here’s why that scene is important. It’s impossible to say who each of these characters are in real life. They are an aggregation. Bobby seems like some big well-known hedge fund managers in many of the scenes.

But in the 9/11 scene he seems like Howard Lutnick, the CEO of Cantor Fitzgerald, who lost most of his partners and friends (and his brother) in 9/11.

So there is no one person that Bobby is based on. Kudos to the extensive research of the creators of the show.

Fleece Jacket

The analyst who visits the psychologist at Axe Capital is wearing a fleece jacket indoors. Why would anyone do that?

Some big hedge funds think that traders are more alert at cooler temperatures so they keep the thermostat in the low 60s.

“Cut Bait on Your Losers”

The therapist who advises the analyst suggests he sells all of his losing positions.

Often we want to keep the losing positions. We pray that they come back. We feel we already lost so much money in them we need to make that money back. This is a cognitive bias called “investment bias”.

An example from real life – you put $200,000 into a college education. Your brain refuses to believe that investment was a mistake so you will justify until your dying day the benefits of a college education despite increasing evidence that a college education is A) not worth it financially and B) not the best education you can get during those years of your life.

Same thing happens with actual investments. You put the money in. Your brain won’t accept that the investment was a mistake.

But specifically in this scene I think she is referring to Jim Cramer’s book, “Confessions of a Street Addict” where Jim was losing a lot of money in his fund and his wife, a former trader, comes in out of retirement and forces him to sell all of his losing positions.

I don’t know if the writers were referring to this scene but that’s what it seemed life to me. By the way, “Confessions of a Street Addict” is one of the best books on running a hedge fund in the 90s.

“I am not uncertain.”

There’s a scene where Bobby is at his son’s basketball game. A place where it would be impossible for him to be overheard by any investigators.

Two traders come to visit him. One wants to buy a stock, the other wants to short the same stock.

Bobby asked one of them how certain he is. Then we see a flashback of the guy paying for information. He, of course, does not say that to Bobby.

He simply says, “I am not uncertain.” Bobby then says “this meeting is over,” implying that the trade is to go with the guy who says he is not uncertain.

Why did he use the double negative: Why didn’t he just say he was “certain.”

Well, remember that the essence of the law is that there is some risk. “Certain” means “no risk.” While “not uncertain” technically means “certain,” does it really? It’s a bit confusing. It’s somehow not as sure as “certain.” It implies there is still a tiny amount of risk.

Bobby ends the conversation right there because he still knows none of the details. He still can say he was taking a risk.

This is not spelled out in the show but is the reason for all this language and the reason that Bobby did not press further on the details when the sentence was worded that way. But he knew. The trade was done.

Again, kudos to the writers for catching that subtlety in how language can be used to subvert the technicalities of the law.

Lawyers Going To the Dark Side

There’s a scene where one of the “good guy” lawyers is visiting with an old professor of his who now works for the hedge funds.

This is an important scene in that it underlines why hedge funds are not prosecuted more often and often investigations are done with so little scrutiny as to be dumbfounding but there is more to it than it seems.

Why, for instance, did all the investigations of Madoff never uncover anything even though it was obvious to almost all institutional investors (Madoff had few to none serious institutional investors)?

It’s because after the investigation, Madoff would get resumes from all of the lawyers involved in the investigation.

Many lawyers (not all) work their government jobs and then eventually get co-opted into the industry that they were hired to investigate. They can make ten times the money once they establish a name for themselves on the government side.

This is detailed in Andrew Ross Sorkin’s book, “Too Big To Fail.” Andrew is one of the co-creators of the show, along with Brian Koppelman and David Levien.

How to stop this? Perhaps you can put a ban on where they can work after they work for the government but that might also prevent the best and the brightest from making a decision (to work for the regulatory agencies) that will prevent their future options.

Smart people don’t like to limit themselves.

Century Capital and Nick Margolis. 

At one point Bobby Axelrod is visited by an ex employee of his who has been caught up in his own insider trading scandal but Bobby doesn’t know that yet.

It turns out the ex-employee, Nick Margolis is all wired up and while he is trying to share inside information with “Axe,” the FBI are listening.

This is again a sign that the character of Bobby Axelrold is an amalgamation of many characters. Wiring up hedge fund managers and traders was a common part of the Raj Rajarataman insider trading scandal (the scandal that launched the next several years of investigations against hedge fund managers) but I haven’t heard it being used as significantly in other cases.

“Winning the Meal”

In one scene, Bobby opens up a restaurant for lunch (it only opened for dinner) just to wine and dine a Wall Street Journal reporter.

After he’s done doing the wining and dining, Bobby leaves without eating any food. The Wall Street Journal reporter is caught off guard about this because now he is going to eat alone after such a good start to the conversation with Bobby.

This is Bobby’s way of “winning the meal.”

When the writers, Brian Koppelman and David Levien came onto my podcast they described the research they did while preparing to write the first episode.

They described a scene where a billionaire had to “win the meal” and that was an example of how brutally competitive these guys are. They have to win at everything. I think this scene is an example that comes out of that research.

“No email” 

Before Bobby leaves that meal with the reporter he writes down his number on a napkin and hands it to the reporter but also says “no email”.

Reminds me of a conference from about ten years ago where Elliot Spitzer addresses a room filled with hedge fund lawyers and specifically said, “the greatest thing you guys do for me is send emails” because he was able to win a lot of his investigations by digging through all of the emails. Now hedge fund managers will rarely send anything via email.

Activists

Bobby is speaking at a conference called “Delivering Alpha.” The word “alpha” refers to the extra edge a hedge fund manager can deliver above and beyond the basic returns of the market.

If a hedge fund can’t deliver alpha, then there is no point in investing in them and pay their high fees.

That said, something called “activist hedge funds” often deliver value and the show is portraying Bobby as somewhat of an activist investor.

An activist investor not only invests in a stock but buys so much of the stock they become a significant owner of the company.

Once they become an “owner” they take steps to force the company that will make changes that unlock value in the company so the stock can go higher.

For instance, an activist investor like Carl Icahn might buy enough of Yahoo that he can force them to sell their stake in Ali Baba.

Or another activist investor might want to kick out the CEO and install his own people as the management of the company so they can sell off pieces of the company that are dragging down the stock price.

The SEC requires activist investors to file special forms with the SEC (13D forms as opposed to “passive” 13G forms). These forms specifically broadcast to shareholders that the fund might talk with management.

“What’s the Point of Having F-You If You Never Get To Say F-You”

Of course on Showtime the word is spelled out. Bobby says this line to Chuck Rhodes (Paul Giamatti) in the one heated confrontation they have during the pilot.

The line is excellent and Damien Lewis delivers it with ruthlessness.

But I always think the reverse.

When you have a job, people often daydream about saying that to their boss or colleagues or whoever. But I always felt, “When I get F you money, the last thing I want to do is come back here and talk to my boss, even if it is just to curse at him.” What’s the point?

This begs the question, why do billionaires even keep going after they get their F you money?

I guess it’s because they are so driven that that is how they got the F you money in the first place. So that same force that drove them initially is still driving them.

And then there’s the question – how much is F You money?

In the show, at the end, Bobby buys a house for $63 million. But clearly you don’t need a house that big to be happy. Many people have much smaller houses and are happy with their lives.

I tried thinking of an answer.

For instance, one answer is: you have F you money if from morning to night you only have to do the things you love doing and you don’t have to do anything else.

But what if what you love doing is building and flying rocketships to the Moon. That’s pretty expensive. Your number is going to be a very big number.

I don’t know the answer. I like to sit at home and read and write all day. And not ever feel so angry I feel the need to say “F You!” to anyone since that is a stress and stress will make you sick.

For me, “F You money” simply means I get to keep physically healthy, spend time with friends (emotional health), be creative (mental health), and be grateful (spiritual health) every single day, without anyone or anything getting in the way of that.

Life throws us difficulties and stresses every day, no matter what. And you can see that the characters in the show are setting themselves up for potentially many, many episodes of stress, no matter how rich they are, no matter how powerful.

At the end of all shows and stories, everyone eventually dies and their stories are eventually forgotten, like a lingering pain that eventually subsides and disappears.

What’s the point of having F You money if eventually everyone dies?

Please tell me the answer when you get there.


To listen to my interview with Brian Koppelman and David Levien click here.

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How To Go From $0 to $1,000,000 in Two Years

A Couple of years ago I wrote a post about how it was the year you had to quit your job. I gave the reasons why.

It wasn’t a gung-ho “you have to be an entrepreneur” article. It was more: bad shit is happening in the corporate world and bit by bit you’re going to feel the urge to quit.

Correctly, many people asked, “well, what’s next? What should I do?”

I’ve begun asking people who did it.

What did they do? How do you quit your job and basically, make a million dollars?

Not everyone is Mark Zuckerberg or Larry Page. Not everyone is going to drop out of college and create an iphone or a time machine or a toilet that resizes itself automatically depending on who is sitting on it (although that would be pretty cool).

Some people would simply like to quit their jobs and make a good living. Some people would simply like to quit their jobs and make a million dollars. In that movie (the Justin Timberlake vehicle), JT says, “A million’s not cool. A BILLION is cool.”

Well, actually, very often a million is pretty cool. Not everyone is going to be a VC funded $100 million hotshot.  Sometimes it’s nice to make a million dollars, be your own boss, and use that financial freedom to catapult to success.

So  I called Bryan Johnson, who started a company called Braintree. You might not have heard of Braintree but you’ve heard of their customers. They provide credit card transactions or payment services for companies like  OpenTable, Uber, Airbnb, etc.

I’ve never spoken with Bryan before. I am not an investor in Braintree. As far as I know I’m not even an investor (unfortunately) in any of the clients of Braintree.

I like to call people who I think have interesting stories and hear what they have to say. That’s the way I build my network of not only financial contacts but potential friends. I’m shy and ugly and don’t have many friends.

But I knew Bryan had an interesting story of how he set up Braintree and I figured it would fit this category of “what do I do next?”

In 2007, Bryan was a mid-level executive at Sears. He quit his job and within two years was making over a million a year for himself. Eventually Braintree grew much bigger and raised $34 million from Accel and others but that  wasn’t what was interesting to me.

“How did you do it?” I asked him. “What are the steps”. And he told me. So I will tell you.

“I hated my job,” he said, “and I never believed in the idea of getting a fixed wage. I had been a salesman before in the credit processing business where I would go out and get merchants like restaurants or stores to switch credit card processors to whoever I was selling for. So I figured I could do this but not work for myself instead of another company.”

Rule #1: Take out the middleman

Instead  of Bryan going back to the company he used to sell for, he cut out the middleman and went straight to Chase PaymentTech, worked out his own reselling agreement with them, and did all of this BEFORE leaving his job at Sears.

Many people ask me, “I”m at a job, should I raise VC money yet?” NO, of course not! First you have to hustle. VCs want to back someone who shows a little Ooomph!

Rule #2: Pick a boring business

Everyone is always on the lookout for “the next big thing”. The next big thing is finding rare earth minerals on Mars. That’s HARD WORK. Don’t do it!

Bryan picked a business that every merchant in the world needs and he also knew that it was an exploding business because of all the online stores that were opening up.

You don’t have to come up with the new, new thing. Just do the old, old thing slightly better than everyone else.

And when you are nimble and smaller than the behemoths that are stuck with bureaucracy  you can often offer better sales and better service, and higher touch to your customers. Customers will switch to you.

Rule #3: Get a customer!

This is probably the most important rule for any entrepreneur. I’ve written about this before on TechCrunch. People want to go the “magical path” – i.e. get VC money, quit their jobs, build a product, and then suddenly have millions of customers. It NEVER works like that.

Bryan found ten customers (out of the first 12 he approached) who would switch their credit card processing to him. He figured he needed to make $2100 a month to quit his job and move to Utah with his family. With his first ten customers he was making $6200 a month, so he had margin of safety. He quit his job and suddenly he was in business.

Rule #4: Build Trust While You Sleep

This rule is often “Make Money While You Sleep”. But Bryan already was making money while he slept. He was making money on every credit card purchase with his first ten customers.

“I didn’t want to be going up and down the street looking for customers,” Bryan said. “And I wasn’t a developer so didn’t set up a way for people to just sign up online just yet. So some people started telling me I needed to blog. And to blog well you need to be totally transparent or people will call you out on it. So I started blogging about what was really happening in the credit card industry. How many merchants would get scammed and so on. Then I’d put my posts on the top social sites at the time: Digg, reddit, and StumbleUpon, and sometimes the posts would get to the top of these sites and my site would get so much traffic I would crash.

“But I became a trusted source about credit card processing. So before long all these online sites that had previously had a hard time figuring their way around this would start contacting me to set up their payment gateways and other transaction services.”

So a couple of things there.

Rule #5: Blogging is not about money

Blogging is about trust. You don’t sell ads on your blog (rarely), you don’t get the big book deal (rarely), but you do build trust and this leads to opportunities.

In Bryan’s case it led to more inflow, rather than him going door to door and it also let to his biggest early opportunity.

“Basically, OpenTable called me and they wanted a software solution to handle storing credit cards, handing the data to restaurants, and being compliant from a regulatory standpoint. I signed a two year deal with them that let me get developers and we build their solution. Suddenly we now had more services to sell to customers.”

Rule #6: Say YES!

He started out just connecting merchants with Chase Paymentech. Then OpenTable asked him to do software development when he’s never developed software before. He said YES!

He got software developers, built a great product, and quadrupled his income or more. And then it put his business in a whole new stratosphere of services he offered customers.

Suddenly, word of mouth was spreading and other online companies started using Braintree’s services: Airbnb, Uber, etc. And the VCs started calling because all of their clients were saying Braintree was providing all of their payment services.

It’s not that easy for startup online companies to get payment services.

Bryan told me, “For each new customer we’d put together an entire package for Chase Paymentech on why this customer could be trusted and should be a valid merchant. Which leads to…

Rule #7: Customer Service

You can treat each customer, new and old, like a real human being.

“We intuitively sort of knew what we didn’t like in customer service everywhere else: being put on hold, being switched around, etc so we made sure there was as little friction as possible between the customer calling and actually getting help from us.”

When you are a small business, there’s no excuse for having poor customer service.

Your best new customers are your old customers, and the best way to touch your old customers is to provide quick help when they need it.

Customer services is the most reliable touch point to keep selling your service to them.

“Ok,” I said, “I have to ask. At what point were you making over seven figures?”

“By Year 2, I was making over a million a year,” Bryan said, “and the business was continuing to grow. We were doubling every year. We couldn’t hire fast enough.”

In 2011, after four years in business, Braintree took in it’s first dime of money -$34 million in a Series A round. And right now, according to Crunchbase, they process over $5 billion worth of credit card transactions annually.

Not bad for someone who quit his job and just wanted to figure out a way to get his bills paid.


Read More: The 100 Rules for Being an Entrepreneur 

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Tuesday, January 12, 2016

Ep. 150 – Ramit Sethi: The (Stupid) Money Mistake Everyone’s Making

I was always good at making money.

I was also good at losing it instantly. I always went broke… Now I know why.

What was I was doing wrong? I’ll tell you. Because I bet you’re making the same mistake.

But first, I’ll tell you how to make money. More money than you thought was possible.

Listen to this episode. You’ll hear tested and proven strategies to get rich from Ramit Sethi, the NewYork Times bestselling author and founder of iwillteachyoutoberich.com.

He grew his business from a dorm-room blog into a multi-million dollar online business.

And now he started a new company, GrowthLab, to teach you how to do the same thing—start and grow an online business.

Ramit is a trainer. He’ll make you hustle.

“It’s like looking up at a skyscraper and saying ‘How am I going to build one of those?’ Well you’re not. You’re going to start by walking in the lobby,” Ramit says, “That’s what you’re going to do on day one.”

You can’t get rich without putting in the work.

I’ve set goals. None of them came true. But five or six other amazing things that I never could have predicted happened instead.

Goals require plans.

You’re going to get rich. How?

You want to lose weight or start a business. How?

Ramit will tell you. He’ll turn your goals into achievements.

Actually, you’ll do it, with his help.

Consider taking his courses… One teaches you how to triple your salary. Which is like heroin. According to one of my other podcast guests, Nassim Taleb.

Taleb said the three deadliest addictions are 1) heroin, I don’t remember the second one, and 3) a steady salary. How can you feel motivated when you’re prostituting yourself everyday?

What did I learn from Ramit? It’s less about what I learned, and more about what I feel capable of doing every time I listen to him.

Fear is a debilitating idea. Replace fear with motivation. You’ll be amazed at the results.

I need motivation to eat well, write everyday, do the daily practice. And I start over everyday. Because motivation isn’t as constant as your to-do list.

But with Ramit’s plan, you’ll get systems in place. Systems that manage your money and organize your time, and take care of all the things draining you dry.

“If you’re going to put in work, why not be positive, try to improve yourself, improve your relationship, make more money,” Ramit says.

I haven’t taken his courses. But strangers email me saying they’re great. That they’ve tripled their income. I don’t know why they tell me that. I get a lot of strange emails from strangers. Skip to 40:12 on my podcast. You’ll laugh. Trust me.

You shouldn’t go a day without laughing anyway.

I’m going to tell you why I went broke. You’ll hear it in this episode. And you’ll learn how to clean up your life.

You’ll get systems… you’ll get a plan.

And, thanks to Ramit, you’ll learn how to be rich.

Listen now.

Resources and Links:

 

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Monday, January 11, 2016

Daymond John Schools Me on “The Power of Broke”

I was starving all the time. I lived in one room, had one futon and had a three inch screen on the floor next to the futon. But the TV didn’t work because you needed cable and I couldn’t afford that.

So I started a business. Many people think, “I have an idea” and then they want to raise $10,000,000 or something outrageous.

I didn’t have any ideas. But I was good at this new thing, the Internet, and I convinced people they needed to build websites.

Was I right or wrong: Does a company need a website?

Who knew back then. Nobody knew.

But I was broke and hungry and wanted money to purchase some small piece of freedom so I could do what I loved – write.

So I sold the few skills I had to masters who would pay me and I got to work.

Which is why I was excited to read Daymond John’s book (founder of FUBU and $6 billion in sales later, a star from the ABC show “Shark Tank” along with Mark Cuban, Barbara Corcoran, etc) — “The Power of Broke“.

Daymond came on my podcast. He told me first about a time when he was no longer broke and why NOT being broke got him in trouble.

I started a record label, he said. We made the fanciest videos, the best ads, we got the best artists, we made an album.

We spent $3 million on ads and videos and we sold $1 million worth of records.

This reminded me, he said, about how I should always get back to that feeling of being broke. That feeling of taking care of risk, of struggling to maximize every strength. That feeling of hustle that puts you back on the street.

He got the entrepreneurial bug when his mom taught him how to sew wool caps and he sewed 80 of them out of fabric he bought for almost nothing and sold them for $10 each and made $800.

“Did you go back the next day and sew more?” I asked him.

“No,” he said and he paused, “I went back THE NEXT HOUR and sewed more.”

Within a few years his FUBU line had $350 million in sales. Within a decade or so he had sold $6 billion worth of clothes.

In his book he tells story after story of people who went from broke to wealth.

“People always say you need money to make money,” he said to me. “This is wrong. If it were true why would half the Forbes 500 of the richest people in the world start with nothing?”

“In fact if I had ZERO money when I started that record label, it probably would’ve worked. Instead, I went in there with the wrong mindset and I failed. I wasn’t hungry enough.”

We talked for an hour. He told me lots of stories from the book.

I was trying to write down notes of what he said so could I learn. No matter how many businesses I’ve started and failed at (with a success here or there) I always want to learn more.

I took out the paper this morning and here is what I can read from what he said:

Community

Find your community or your following. He talked about a teenager who had 15 million followers on Instagram and was now building a business around it. She’s mentioned in his book.

He talked about himself. FUBU stands for “For us, By us”. He sold clothes into the burgeoning hip-hop community that he had been so passionate about.

Network

LL Cool J lived down the street but he didn’t know him. So he showed up at his house every day and begged him to wear FUBU clothes.

Finally LL did, even wearing one on a Gap video and in the $30 million video said the phrase, “For us, by us” while wearing the cap.

“If I had millions of dollars, I would not have begged LL and slowly won him over. I probably would have just paid him and then lost him. Money would’ve cost me rather than having a mission around what I was doing. I had to get down and BEG LL until it worked.”

OPM

Sometimes it means “other people’s money” but sometimes it might mean “Other people’s mistakes” or “Other people’s momentum” (the way LL piggybacked FUBU on the momentum he had from The Gap ads).

Learn from other people, Mistakes, money, momentum, motivations, whatever it takes. Fill in the M.

Affordable Steps Forward

If you sell 800 hats, don’t try to sell a million the next day. Sell 1000. Always take affordable steps forward so you aren’t at risk of going out of business. “Don’t take a $200,000 loan out on day one.”

But I challenged him on that, which led to this.

Always Manage Risk

I said, “But your mom mortgaged her house to give you $100,000 for the business. How does that match up?”

He said, “Yeah, but I had an order for $300,000 from Macy’s that I had to fill.

“As soon as I had the $100,000, I made the clothes, Macy’s paid me, and I paid back the bank. I never would have taken out the loan without knowing in advance how I would pay it back.”

Whenever I have loaned out money I don’t think I’ve ever gotten paid back once. I guess this is why I have gone broke so many times.

People think entrepreneurs take risks. This is not true. Entrepreneurs want to make more money than they spend. Period.

This means ALL of the time is spent on managing risks and costs.

Testing

“We were out on the streets selling hats and every day we’d try new prices, new styles, new sizes. We’d see what would work and then double down on what worked and stop doing what didn’t work.”

Later on I asked him about some of the businesses he invested in with Shark Tank.

He told me the story of one company and how they would constantly do ads on Facebook for $100 to see what products people would click on. “We would do up to 5 ads simultaneously and we’d have ads running all of the time.”

Whatever people clicked on, those are the products they would sell.

ABT – Always Be Testing.


We talked about jobs. How a job is like running a very small business with one source of revenue.

How the fact that people live paycheck to paycheck because that “personal business” is usually just breakeven or even loses money.

“Even when i was starting FUBU I had two different jobs. I had to make more money than I was spending or it wasn’t worth it. We shut down FUBU twice during those first few years but people kept calling us back for bigger and bigger orders and then it was making money.”

I asked him what he looked for in a company he invests in Shark Tank. He’s put almost $8,000,000 into companies on Shark Tank.

“I look at the number of times the entrepreneur has failed,” he said. “I don’t want them to have their learning experiences on my dime.”

“I have to like the person,” he said.

This to me is the most important. I’ve invested in many companies and have had many failures and some successes.

The only successes were when I really liked the entrepreneur. And all of the failures came when I thought the idea was more important than the person.


I asked him, “I can relate to the ‘Power of Broke – the grit, the hustle, and so on – but doesn’t this glamorize being broke a bit? When I was broke, it was really painful. I felt like I would never get up again. Never live.”

He said, “Being broke is temporary but poverty of mind is permanent. You have to avoid poverty of mind.”

You can always learn from failures. Take affordable risks. Start fresh even stronger and get back to that hustle.

He said, “I apply the Power of Broke every single day of my life.”

“I don’t believe it,” I said, “what did you today that was the Power of Broke?”

“Well,” he said, “Today I wanted to promote my book as cheaply and powerfully as possible.”

“What did you do?”

“I called you.”


Read More: The 100 Rules for Being an Entrepreneur 

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Thursday, January 7, 2016

Financial Fridays: The Stock Market is Bullshit

It’s not Friday but who cares. The stock market is lying to you.

This is the worst open of a year since 1932, the middle of the Great Depression, when there was 20%+ unemployment and it was only going to get worse.

Banks were about to get all shut down. People were on soup lines. And another eight years of hell were in store for people.

This is not happening now. Let’s look at what is happening in reality:

China’s Manufacturing Growth Went Negative

This is the main reason the stock market has been falling.

How do I know this? I don’t read any of the news but this morning I looked at all the headlines and this is what they said. “CHINA MANUFACTURING DECLINE CAUSES U.S. STOCKS TO PLUNGE”.

Bullshit.

Let’s look at reality:

– China manufacturing growth has been slowing for the past six years in a row. So this is no surprise.

– China manufacturing has a tiny effect on the US economy.

I’d be more worried if the Chinese service economy was slipping. That’s the part of the economy that spends tourism and consumer dollars in the US.

Instead, the service part of the Chinese economy (like any developing economy, including the US, when manufacturing slows) is hitting an all-time high.

– Chinese manufacturing plus new tensions in the middle east, helps keep a cap on oil prices which are ready to explode upwards. Low oil prices are effectively the same as having lower taxes. This leads to higher stock prices.

“But China is the second largest economy!”

Bullshit.

This is a great pundit argument ready to go for TV and for academics.

Who cares.

In the 1990s both the Soviet economy and the Japanese economy (the two other largest economies back then) totally collapsed and never returned. NEVER.

What happened to the US economy? It became larger than ever. Economies are linked….until they aren’t.

A Famous Bet that Explains What Is Happening

In 1980, Julian Simon bet the economist Paul Ehrlich that no matter what basket of commodities Ehrlich picked, prices would be lower ten years later.

Ehrlich, a decently smart guy, laughed at how easy it would be to win this bet.

Ehrlich picked nickel, copper, chromium, tin, and tungsten.

Julian Simon won the bet.

Why did he win? Because he knew that no matter what materials the US economy depended on, we would innovate faster than the costs would rise.

New inventions and technologies would outpace the demand for those commodities so that as we needed their functionality more, the prices would fall.

Think about computers: your price per speed and functionality in your computer has gone down every year since they’ve been invented.

Another Great Example of Innovation and Deflation

Think about lighting your house. In the 1880s you would have to work for 15 minutes to pay for an hour of kerosene lamp usage.

Today you have to work for 1/2 a second to get an hour of reading light.

Ditto for cars. For clothing (as a percentage of your income) and even for food (as a percentage of your income – food costs have gone from about 20% of your income in 1969 to about 3% of your income. )

The same as true for the linking between world economies. When Russia and Japan collapsed, we found new sources of commerce that linked the US to the rest of the world (the Internet, for instance).

Where is the U.S. Innovating

Robotics, biotech, energy, 3D printing, shared economy business models that help families make money on any excess capacity they have (e.g. extra rooms? Rent them on Airbnb).

And probably many other areas that I don’t even think of (Chemistry improving various metals and food production, etc).

It’s even interesting to look at where we are stagnating. Education and healthcare. Prices are going up while quality is either staying flat or going down.

And yet… someone wrote me the other day about a website he used to get a doctor’s house call and a complete medical procedure. Total cost to him was $50 instead of $500 in a hospital.

And sites like Coursera, lynda.com, Khan Academy, Udemy, and more are quickly replacing the automatic reflex to send kids to over-priced colleges and schools.

Are We Heading Into a Great Depression?

Someone asked me if prices are too high and about to collapse.

What prices are too high? Housing, while recovering, is still not as high as 2006.

What about stocks? I doubt it. Apple, one of the fastest growing companies ever, is trading at just five times cash flow.

Imagine a bond that you buy that gives you $20 (20%) for every $100 you buy of it.

That’s what investing in Apple is like right now. Investing in T-bills, by comparison, gives you 2.25% for every $100 you put into it. That sucks compared to Apple. .

Can Apple go lower? Sure. But then it’s more of a buy. Anything can go lower in the short term.

But where is the cash to buy these things.

In 2009, banks were about to go bankrupt. They had no money.

Now banks have an extra $2.4 TRILLION sitting around doing nothing. Meanwhile, commercial and industrial loans were up over 10% last year.

Businesses grow faster when they can borrow to finance their inventories.

Then they can sell out faster, pay more wages, and the people who are paid those wages can buy TVs and houses, and the people building houses can buy new cars, and so on.

In 1933, 4000 banks collapsed. How many banks collapsed in 2015? I think less than ten.

What About Rate Hikes?

What about them? In 2006, rates were at 6%. Now they are less than 1%. That’s a lot of hiking that has to happen.

The only reason the Federal Reserve is slowing bring up rates is because the economy is crushing it.

AND, unlike the uncertainty we have had all 2014 and 2015, the Federal Reserve has now been very transparent about how fast they will raise rates. i.e. Not fast at all.


I don’t want to say buy stocks now. I don’t like to predict the future.

But the reason we are alive as a species is because our ancestors who paid attention to bad news (a Lion running at you is very bad news) lived and the people who didn’t pay attention…died.

The news knows this. So they put bad news in front of you all the time to scare you so they can sell subscriptions. Bad news and porn.

The people who are happier and more successful, know that we are no longer in the jungle.

Every day is a day to create and innovate. To start a business or to help make other businesses better. That’s where you tap into the flow of success.

You don’t have to fly to Mars. Or make a cure for cancer. You just have to always ask yourself, how can I help in some small way today?

This is success.


Read More: The Ultimate Cheat Sheet for Investing All of Your Money


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