Thursday, June 30, 2016

Don’t Say You Are An Entrepreneur

I stopped sleeping for fifteen years the first day I left my full-time job to go to my own business, which had been operating already for 18 months.

I worked all day at my full-time job and then all night at company, along with my dozen or so employees.

I stopped having friends for at least eight years. I lost two houses and a marriage while an entrepreneur.

I started scratching my back. I couldn’t help myself. One girl who saw me said, “you know, that makes you look ugly.”

My back looks like it’s been whipped. My children used to be revolted when I gave them piggyback rides in the ocean.

Running a business is stressful, agonizing, and often leads to thoughts of suicide.

 

A) 85 percent of entrepreneurs fail.

The 15 percent who succeed are close to random.

 

B) An app is not a business, it’s a function.

A business has customers, revenues, and helps people solve problems.

 

C) Entrepreneurship is craft.

Create something so amazing both you and your customers view it as art created by the finest craftsman. The iPod was a modern sculpture.

Make something you and the customers love equally. Love is entrepreneurship– a leap into the the starry unknown with the hope that the world will be a better place.

 

D) Real entrepreneurship is not risky.

Try not to spend a dime before you have a customer. If this seems impossible, think about it more.

 

E) It’s about craft and not you.

If you are a coach teaching people how to be a coach then the business is too much about you.

If you can remove yourself from the business and people still understand what it is, then it’s a business. Then it’s about the craft.

 

F) But… you are everything.

I visited a friend of mine a few weeks ago at her company. It was Friday night at 8pm. The place was empty but she was there waiting for parts. Nobody else would wait with her.

I asked her, maybe you should hire someone to be CEO and you become “Founder.” She said, not possible.

You are sales. You are design. You are customer service. You write the marketing. All in service of fine craft for a customer.

This is how you become a master at what you do.

 

G) People will hate you.

Don’t care. People will give you bad advice. Don’t listen. People will try to scam you every day. Don’t fall for it. People will invite you to bs events. Don’t go.

Insanity is trying to please the wrong people. Sanity is trying to please yourself.

 

H) Things will go wrong every day.

Don’t panic. Expect it. Roll with it. Solve it.

 

I) Don’t say, I’m an entrepreneur.

Say, I make “x”. Look at the people you make happier.

Someone is annoyed. You are the person who solves annoyances.

People are betrayed. You are the person who corrects betrayals.

 

J) Don’t listen to me.

You’re an entrepreneur. Do whatever the F you want.

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Tuesday, June 28, 2016

Ep. 173 – Kevin Kelly: One Rule for Predicting What You Never Saw Coming…

My jaw clenched. ‘What if I can’t find it?’ I thought. ‘What if she finds out what I did? Then what?’

If only I knew how little this moment meant.

A stranger asked if I knew where to find the playground. Her uniform looked uncomfortable. I wanted to help but knew I couldn’t.

“I think so. Do you want to follow me?” I said.

“I’m so lost,” she said.

So was I. But we started walking.

I don’t know which I would have regretted more. Lying about being able to help, or being no help at all. My mind loves consequences. It kept asking, “Then what?”

I decided not to think about “then” until we got there.

For now I’ll let the cold fear crawl out of my arm hair. And I’ll smile with my heart. Then she’ll know I have good intentions.

And maybe “then” will turn into a love story.

But when I turned around she was gone.

More fear rubbed my shoulders. I walked backwards to find her. Would she slap me? Or marry me?

I unclenched my jaw. Always give yourself permission to be scared later. Just not right now.


I spoke to Kevin Kelly. He’s the founding editor of Wired magazine and author of the #1 New York Times bestseller, “The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future.”

He’s a futurist. There are only a few people I trust with predictions about the future. He’s one of them.

“Tracking is coming. AI is coming. Robots are coming,” he says on today’s podcast.

The future is here.

“We can mold it to make it work for us, but we’re not going to be able to stop it, or be afraid of it, or be scared of it.”

On today’s podcast, he tells you what to expect. He reveals “the inevitable.”

And what to do about it now.

This episode is not just about what we “know” is coming in the future. It answers the one question we’ll never stop asking: “Then what?”

It’s the question that makes us panic until we find the playground. Or the right woman. We look around, worried, unable to see the small joys. Two men sharing photos of their families. A woman leaning forward to hear her friend better. She’s not alone. The trees shake and I’m breathing.

Then what?

More life. We trip someone by accident, make a small joke, they don’t laugh and then the stock market crashes.


When I found the woman who found the playground she said, “Thank you so much! I saw it out of the corner of my eye.”

I thought it was inevitable.

I thought I’d end up running to get away from misleading her. But her smile proved me wrong.

The inevitable is unpredictable. The myths of the future lead to the regrets of today.

We don’t know what will be successful or who will come up with the right ideas to accompany these new innovations.

But we can learn how to adapt. And where to experiment.

Keep reading to learn Kevin Kelly’s prediction on who will benefit and profit in the future. It could be you. But only if you follow this one rule.

Or listen to my interview with Kevin Kelly to hear 5 ways to be on the right side of the future and:

  • Kevin Kelly’s techniques to predicting the future – [4:39]
  • How to discover where there’s “a need” for innovation [16:16]
  • Kevin Kelly’s predictions for 100 years from now… and 1,000 years from now [26:08]
  • Learn how to create a business built around the latest innovations [47:00]
  • Find out the next biggest platform [52:50]
  • “One of the most valuable things you could do today…” [1:02:43]
  • Plus my latest advice for getting 7 streams of income (click here to get a sneak peak)   [1:05:05]

“Embrace the future”

I’ve mistakenly thought love was about getting someone else to see the world how you see it.

I’ve mistakenly thought a lot of things.

And with each mistake, I find something new. Some unresearched, inner dwelling of wisdom that I didn’t know was there.

In hindsight, every Uber is a missed investment and every Shark Tank idea is something you should’ve thought of.

Then you’d be a billionaire.

I don’t have to manipulate love. Or the future. I only need to hold space for the person I love or the moment I’m in to be themselves.

There’s one rule Kevin Kelly leaves us with in our interview. And it’s wandered through me ever since we spoke a few months ago.

“Embrace things rather than try and fight them. Work with things rather than try and run from them or prohibit them,” he said.

“It’s by use [that] we figure out what things are good for. Edison, who invented the phonograph, had no idea what a phonograph was going to be good for. He made a list of ideas, and his first idea was that it would be used to record the last words of the dead. That was his first idea.”

The desired outcome didn’t happen. Edison’s invention became something other than his original idea. But he embraced that, too.

Maybe, if I embrace what I could never see coming…

Then I won’t mistakenly give to receive, work to get rich, or hold a door to hear “thank you.”

I’ll embrace everything.

Including the space between today and tomorrow.


Resources and Links:

Recommending reading by Kevin Kelly:

 

Plus:

 

Also mentioned:

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One Trick For Getting Life More Simple

I was going to get fired.

I’d get to the office late, close my office door, and then try and write fiction all day.

Then at 4:45, before it got dark, I’d sneak out, walk to the highway and hitchhike home. Hitchhiking helped me overcome chronic shyness.

I’d look forward all day to it: who would I meet, where would they take me. Would I end up falling in love with them.

I hated my job. None of the people there liked me, for good reason. I didn’t have any respect for what they did for their lives.

I had to write the manual for some chip. I can’t remember anything about it. It was “some chip.” I was employee #10. Maybe earlier. I forget.

The company went public and sold for billions. I would have made money. A friend later asked if I regretted leaving. I said, “no.”

I regretted this:

One time a girl stopped her car for me on the highway.

She said, “Are you going to kill me?” And I said “No.” So I got in her car. A few days later I called her for a date.

Then the next day I called her. No pickup. I called her again. No pickup. I called again. Maybe 20 times. In the morning I called and she picked up. “Were you calling all night?”

She never would see me again. I regret that.

Rule #1: Don’t call more than once.

Rule #1a: Don’t want something so badly it makes you unhappy mid-want.

Rule #1b: Don’t want something when you still have no idea what it is you want.

Rule #1c: Don’t fall for someone when you have only met them twice and one of those times was when she picked up a random stranger on a highway.

I suppose you can learn from anything. If you put your heart into it.


My boss at the time said, “Don’t you take any pride in your work?” And he threw the paper at me.

“I thought you said you could write!” he said.

But I just couldn’t put my heart into those instruction manuals.

“I’m sorry,” I said.

I went out that day a little earlier. At 4:30. It took me only a minute to get a ride.

And I ended up somewhere I had never been before that night.


I love to look at a Shaker chair.

Shakers are a religious group mostly from the 1800s. Their chairs and furniture were so simple and beautifully designed they ended up more in museums than with people sitting on them.

I’ve lived in maybe 100 different apartments in the past two years.

I’ve stayed in 10,000 square foot houses to 300 square foot studios. I’ve been exposed to every kind of interior decoration and furniture design.

Most of it designed to impress rather than use. Designed to say something about the owner (“I’m special!”) than say something to the user (“I care about you”).

Don’t you take any pride in your work?


Here’s a Shaker quote. William Morris said, “Have nothing in your house that you do not know to be useful or beautiful.”

I love that quote. He could be talking about a chair or a spouse. A book you write, or a favor you do for a friend.

To me, it feels like he is talking about thoughts in my head. Is a thought useful or beautiful.

Else, get rid of it.

Alan Moore says, “The most appealing thing about Shaker design was its optimism.”

Irrational optimism has cost me all of my money many times over. Rational optimism has made me all of my money many times over.

Pessimism in the past once got me addicted to anti-anxiety drugs, like 61,000 other people in America.


“Work on everything as if you had a thousand years to live and as if you are going to die tomorrow.”

That’s another Shaker quote. I like it. I hate, “live today as if you will die tomorrow.” I’m not dying tomorrow.

I’ve lived 18,000 days give or take. So odds are I’ll live one more. Or 18,000 more.

But to put optimism, functionality, grace, kindness, health, into what I do today, is what I try to do. I want to be good at it.

I say to her: I want to be good at you.

Sometimes I’m always in a hurry. Hurry to get rich. Hurry to meet the perfect person. Hurry to write a novel. To build a business. To get X. To achieve Y.

Is a thought useful or beautiful?

That’s real minimalism.

To my boss from so many years ago, “Yes, I take pride in my work. Thanks for firing me. I’m sorry I wrecked your car.”

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Monday, June 27, 2016

Sisters

Since they’ve been born I’ve been afraid of three things:

 

One, that eventually they would hate each other..

Only because many siblings do.

So I take these photos to show them all the times they’ve loved each other. That they delight in each other’s company.


Two, perhaps egotistically, that they would call each other on the phone as adults to complain about me.

They are almost to the finish line as children now. I try now to just always be honest with them.

To listen to what they want. To explain rather than argue. To let them ask questions about what sort of breed the “adult” really is and answer with the truth.

To not argue when they insist on something. Which is hard. Because who is right and who is wrong? Eventually, they will be right and I will be dead.


Three, I picture them lying awake, as I often have, scared and sad.

A sadness that seems like it goes so deep there’s no bottom in sight. I picture them trying to sleep but the buzz buzz buzz ricochets all across their scared heads.

I don’t know what I can do about it. Hopefully they will want to call me and talk to me if that ever happens.

I didn’t want kids. I thought my life could be full without them. I felt my life would ONLY be full without them.

Who knows?


I have two beautiful daughters and they are the loves of my life.

I spy on them talking and delight in the future they hurtle towards. A future that I, once center stage, am only a guest in.

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The Ten Commandments Of Con Men

I told her I would never write about her again.

The first time I wrote about her was in 2009. I met her in a bookstore and she was drawing and I was attracted to her. I asked her what she was drawing.

She told me her whole story. And then a week later I wrote about it. That same day I got my first death threat. “I could kill you for writing about her.”

I apologized to her. We met. I asked her out. She said no. “You’re too old for me.” Which I was.

I wrote about her again a few years later. Not because of her but because of who her boss was.

He was/is a famous artist. He paints beautiful images of semi-naked women in nature.

Only… she paints them. He takes photographs of the women, blows them up poster-size, and then she would paint over the posters with oils and the painter would sign his name.

Each painting went for tens of thousands of dollars. He would sell out.

“When collectors came to visit, we would clear out, he’d put on paint-smattered clothes and pretend to be at work.”

The idea: if someone paid $50,000 for a work of art there was basically zero chance they would scrape off the paint and reveal the poster underneath. So the forgery and fraud was never discovered.

Until I first wrote about her. And then someone who was already suspicious did scrape and discover the fraud.

The artist was furious and couldn’t figure out who in his stable of forgers was the one who told me everything.

Then when I wrote about her again, she wrote me and said, “you have to stop writing this story.”

OK, I wrote back. I promise.

Who is the con man?

The artist? The girl who forged his work? The collector who discovered the fraud but didn’t reveal it to the public for fear of how the value of his art would change?

Me, who keeps writing about it?


I went to my neighbor’s boss’s office. This was around 2005. I wanted him to put money into my fund.

On the way to the office, another friend of mine called me. Later this friend would deny calling me. He said, “Try to get me into his fund. We really want to allocate money to him.”

Anyway: the boss of my neighbor gave me the tour of his offices. Then I described what I did and asked him to put money into my fund.

He said, “I have no idea what you are really doing with the money. You could be doing anything.”

I was trying to figure out a way to argue this. But there was no arguing.

The boss said, “The last thing we need here at Bernard Madoff Securities is to see our name on the front page of the Wall Street Journal.”


Maria Konnikova is brilliant. She is the author of “The Confidence Game” which explores every aspect of the science behind, and history of, being a con man.

The podcast I did with her is one of my favorites. Because so many of the techniques of a con man I see in the BS of motivational speakers and business-inspiration books and coaches and Wall Street people.

What’s the difference?

She told me, “You have to always determine intent. Sometimes the intent can be good.”

She said to me, look at the top con man in history, Victor Lustig. He’s famous for actually selling the Eiffel Tower. Twice.

She told me a story of how Victor Lustig conned Al Capone. I recommend looking up that story.

After the podcast she told me, “Since we brought up Victor Lustig I have to show you his ‘ten commandments of con men’.” So we looked it up.

Here they are:

  • Be a patient listener (it is this, not fast talking, that gets a con man his coups).
  • Never look bored.
  • Wait for the other person to reveal any political opinions, then agree with them.
  • Let the other person reveal religious views, then have the same ones.
  • Hint at sex talk, but don’t follow it up unless the other person shows a strong interest.
  • Never discuss illness, unless some special concern is shown.
  • Never pry into a person’s personal circumstances (they’ll tell you all eventually).
  • Never boast – just let your importance be quietly obvious.
  • Never be untidy.
  • Never get drunk.

Maria said, “Is someone who follows this advice a con man? Again, depends on intent.”

I looked at the list and got scared anyway. I felt like a con man.

Although I guess I pry into people’s personal circumstances. I enjoy doing that. But maybe I have to avoid writing about it afterwards. If I want to stay alive.

And I’m untidy. Even borderline dirty.


 

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Friday, June 24, 2016

Financial Fridays: What the ‘Brexit’ Means!

Nothing.

I almost have nothing more to say about it. I haven’t been following the news at all about the entire issue.

But I know a thing or two about financial disasters. This is so far from a financial disaster it’s almost ludicrous when I looked at the headlines (although I avoided reading the articles) this morning.

FAQ:

A) Is this bad for the United States?

No, it’s great for the United States. For the next five years, British companies and the UK are going to be negotiating all sorts of trade issues: tariffs, taxes, etc.

Meanwhile, nothing at all changes for the US. So US companies will take advantage of the chaos. There’s really nothing else to say here.

Oh wait, one more thing: the EU will probably try to stimulate the impoverished economies within the EU now that there is one less backstop to do it. There’s basically only Germany left as the only major economic power in the EU.

For once, the US doesn’t have to bail anyone out. It’s all up to Germany.

 

B) Is this bad for the UK?

Maybe. Like any economic situation. We just have no idea. Some UK companies with heavy commerce in the EU will suffer. And UK citizens, in general, might do better if they don’t have to worry about countries like Greece anymore.

The key is: we have zero clue. Nobody does. There is no prediction right now that is accurate. Just like most people predicted incorrectly about this vote, anyone making a prediction about the UK economy over the next five years is probably wrong (on both sides!)

But… the fact that the US markets are down on this is ludicrous. Will Google have less searches? Will Japan and Detroit sell less cars?

(Related:  Financial Friday’s: Everything You Need To Know About Economics, But… Actually There’s Nothing You Need To Know)

 

C) What does a Brexit actually mean?

It means almost nothing. For instance, nothing really changes today. Or tomorrow. Or next month. Or even next year.

The actual official exit might take place in two years. That’s all this vote means.

But the UK has to negotiate with each individual country within the EU on tariffs, trade restrictions, passport and travel issues, etc.

That could take many more than two years.

Note: Each individual country they have to negotiate with. Apparently that’s what “Union” means in Europe. So it’s a pretty loose union. And when they negotiate, some sides will win and some will lose and it will balance out.

 

D) Was this vote racist?

Maybe. I’m sure some people were racially motivated and isolationist out of fear.

And some people were voting based on economics.

And some people were voting because… who knows? I have no idea. But regardless of the reasons, I’m just curious about the impact. And, I hate to say it, I’m mostly just concerned about the impact in the United States.

Yes, we have a global economy. But, for the most part, the global economy will feel zero impact from this. And the US will probably be the long-term winner anyway.

 

D) Will this lead to Scotland and Ireland leaving the UK and other countries leaving the EU?

Again; Maybe. Doesn’t matter.

The economy is global regardless of who rules every little Shire. Countries might separate, but then if they want to survive, they will figure out how to trade with each other or they will go bankrupt.

The United States has 50 states. They aren’t countries. They are separate from each other and they figure out how to trade “across state lines.” That’s what legal entities do in this economy.

 

E) Why are people sad about this?

Because it feels isolationist. There’s the dream (which I believe in) that ultimately all countries can work together in peace and get closer and closer together.

This vote doesn’t end that dream. Sometimes you have to take a step back to take five steps forward.

For whatever reason, the EU wasn’t working for 52% of the people in the United Kingdom. Now… negotiations will take place to make it work for them again.

And then we’ll see how people come together.

By the way, the world doesn’t have to come together because heads of state shake hands. Maybe that’s the wrong way to think about it.

For instance, there’s over 1.6 billion users of Facebook every month, coming from about 150 different countries or more.

Maybe we need to think of world unification according to different metrics than the metrics defined by a handful of corrupt politicians.

 

F) Why is the stock market taking a beating?

For no reason. This is just what happens when there is great uncertainty. This vote was uncertain. It was unexpected what happened. The result is uncertain. So the markets react.

Which means it’s most likely a buying opportunity either today or over next few days.

Like every other uncertain financial event in history… (Read more here)

 

G) What should I do today?

Until two seconds ago, I didn’t even realize “Now You See Me,” the sequel, is coming out today. I think I might try to see it.

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Thursday, June 23, 2016

The One Skill I Kept Practicing To Save My Life

If I had bad grades, my dad would hit me. Later, when I was thrown out of school, I lost my friends. When I was fired from a job, I became a recluse. When I was kicked out of my business, I lost my home.

When I lost my home, I was ashamed to tell my friends. I hid. When I was afraid to lose money, I spend more and more time traveling for business. I lost a marriage. I lost my kids.

I kept trying to do the things we HAD to do. School, safe job, grow older, stay married. I wanted to do all these things. But I kept messing up and getting depressed.

It never stops. You have to go to that wedding. You have to buy a home and have roots. You have to send your kid (she used to be just a baby!) to college. You have to return those five phone calls. You have to…you have to…you have to.

After so many “have tos” I sometimes found myself googling “suicide without anyone being aware of it” because then the insurance company won’t know and will do the full payout to… my kids. Because my kids have to… and have to… and have to… and it costs money.

I don’t like to give advice. I just say “this works for me.”

Like when your therapist tells you to do something (“don’t go out with that woman!”) and you do it and you have to break up with the therapist for awhile but then you get back together with her when the relationships is over.

(Hmm. That was a strange tangent.)


OK, I did this:

Every day take out a piece of paper and draw a vertical line down the middle.

At the top of the left side is the HAVES. At the top of the right side is the WANTS.

I want to write. I have to make some business calls. I want to spend time with my friends tonight. I have to go to a networking dinner. Etc.

Each day write down your HAVES and write down your WANTS.

Sometimes they are the same thing. If they are, then erase it from the HAVES list. WANTS > HAVES.

Every day, try to make the WANTS list a tiny bit bigger than the HAVES list. The SKILL is having the ability to do that.

Sometimes you can change a “HAVE” to a “WANT.” That’s OK also. But make sure you are being honest with yourself. Like, “I have to take care of a parent” becomes, “I want to take care of a parent.”

It takes a long time. You can write notes on the bottom. What would it take to remove just one have. What would it take to add one WANT.

And some WANTS are greater than other wants.

Maybe I won’t binge watch “House of Cards” tonight so I can work on the children’s book I want to do.

Maybe I won’t make that business call I feel I have to make. Let’s see what happens.

Skills aren’t easy to learn. They take time. They take resilience when things go wrong. They take discipline.

No skill lives in a vacuum. Be healthy, sleep well, practice creativity, be around good people, be grateful. This makes it easier to have more wants than haves.

I want to feel creative today (and maybe even make money from that creativity). I want to be around friends today. I want to kiss someone today. Maybe two out of three of this isn’t so bad.

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Wednesday, June 22, 2016

5 Things Every Man Should Know

[originally a question asked on Quora so I answered]


I’m 48. Here’s what a man should know:

A) Quit Your Job

You can’t get rich at a job. You have to get rich by either starting a business or having multiple streams of income. A job is only one stream of income. “Me, Inc.” should diversify.

Don’t quit your job tomorrow. I didn’t quit my job until I had my side business going for 18 months. Be responsible. Just do it over time but every day move towards this goal.

Why do you need to get rich? Is this particular to a man?

Not really. Woman should absolutely do this also. But historically, men in our society have been the bread earners and you will feel better about yourself if you can do it.

So do it.

 

B) Don’t Let Someone Else Validate You

If you want to make a TV show, make a video. If you want to write a book, write it and self-publish.

If you want to be an investment banker, find one company that wants to get sold and another company that wants to buy it and put yourself in the middle. You don’t need to be “chosen” by Goldman Sachs.

If you want an education, find a way to learn online. You don’t need to get a degree in X to be X (unless legally).

 

C) Health.

Men die earlier than women.

There’s really only three keys to better health. I’ll add a fourth.

Sleep well. Eat well. Low stress. And to help all of the above, exercise.

Stress to me is obvious. My dad had the stroke that killed him while in the middle of an argument about money.

I know I get sick if I don’t sleep. And I feel miserable if I don’t eat well. So that’s it for me. I don’t need to read any books on the topic.

Fill in the blanks how you want to get the above done. It doesn’t matter. As long as you are aware of how important the above four are, if you want high quality of life into old age, then you will do it.

 

D) Don’t Outsource Your Self-Esteem

Sometimes I’ve met a woman and I’ve basically given her all of my self-esteem to take care of.

Then she gets tired of me, bored of me, and dumps me, and now she’s taken my self-esteem away until I find it again.

It’s hard enough for any one person to manage their own self-esteem, let alone yours.

Take care of your own self-esteem.

 

E) Creativity

When you are creative, you become competent. Every day try to do one creative thing a day that makes you feel good.

This is one way to make yourself your priority and never anyone else.

Why? Because your own interpretation of the beauty or horror of the world will be unique. Will be yours. Own it.

Does this seem selfish? It totally is.

But 1% a day improvement in creativity compounds you into a giant among people.

You will feel good, you will have better relationships with people, you will be able to do what you want.


Oh, there’s one more and it’s basically obvious. Always be honest. See? Obvious.

Do I do these things? I can tell you that when I haven’t my life has fallen apart. And when I have, I can do whatever I want.

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Tuesday, June 21, 2016

Ep. 172 – Maria Konnikova: Am I a Con Artist?

I can’t imagine walking into a situation like that… handing over $20,000.

“You have too much attachment to money. Let me hold this in a jar,” the psychic would say. “I’ll give it back whenever you ask.”

Then of course you never get it back.

“It’s a slow building of a relationship, slow building of trust,” Maria Konnikova said on my podcast.  “You have no idea how many times I’ve met people who said, ‘I do not believe in psychics…. except my psychic. My psychic is the exception to the rule.’”

Maria’s a New York Times bestselling author, contributing writer for The New Yorker and a brilliant podcast guest.

I read her book,  “The Confidence Game: Why We Fall for It . . . Every Time,” about the most common and dangerous con artists in history, what they plotted and how they got away with it.

I got paranoid reading it. I thought she missed someone.

Me.

I kept thinking, “Am I a con artist?”

There are 3 elements most people have in common with con artists.

And a fourth element exclusive to con artists. It’s the difference between Benjamin Franklin and Bernie Madoff.

But before I tell you what these 4 elements are, you need to know how millions of Americans are being scammed everyday. And if you’re one of them.

Keep reading to find out the 4 key process of being a con artist… and the one characteristic separating the good from the bad.

Step 1: Figure out who you are:

I 100% failed at this. I can’t tell you how to figure out who someone is. I ask questions. Other people give answers. They control what I think of them. It sounds backwards. But it’s true. If you want me to think you’re funny, you’ll make jokes. People who want to look smart will spew facts. I just try to be what I actually am. I’m curious. So I ask questions.

If you hold yourself back from being who you are, you’re a con artist. But maybe the kind with good intentions.

You might con everyone.

But the only person getting scammed is you.

Step 2: Gain your trust:

When Benjamin Franklin was young, he had an enemy in the Pennsylvania General Assembly. The guy hated Benjamin Franklin. So he did something simple.

He conned him.

He found out what books his enemy read (step 1).

Then he asked for a small favor: he borrowed a book from his enemy and returned it.

By returning it, Benjamin Franklin gained his enemy’s trust (step 2).

Then the two became friends. And that’s

step 3: Form a relationship:

It’s known as “The Benjamin Franklin Effect.”  If you ask, they’ll think, “Oh. I did you this favor so I must like you.”

But the criteria doesn’t stop there. If it did, I’d be a con artist. Listen to my interview with Maria to find out the fourth element of a con artist and never get scammed again.

Resources and Links:

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The Seven Habits Of Highly Effective Minimalists

I answered a question on Quora: What are the small things you can do to have a good life? You can view the thread here. 


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Monday, June 20, 2016

Are You A Civilian?

I was a civilian for a long time.

I worked in my cubicle, hoping to get a raise… a promotion. Sometimes the cubicle changed and it would be a new title, new company, new “friends,” new employee handbook. New boss to choose whether I flourished or suffered.

Sometimes the boss would look at me: his eyes over his glasses, like I was the worst interruption he had ever suffered. Sometimes he’d laugh at my jokes and I’d feel happy. Sometimes he’d praise me and I’d call home and tell my parents about it.

It wasn’t that he was bad. It wasn’t even I was so pathetic (I was though). But that’s civilian life. I was a civilian. Not aware of the bigger world out there. Not aware I could survive in it.

We have two zones: the comfort zone and the Other zone. Civilians live in the comfort zone.

Nothing wrong with that at all. It’s comfortable. It’s where we were raised to be. I tucked away the dreams of childhood so I could guarantee survival until death.

Being a civilian is a decent survival technique. Not the best. But decent. I wasn’t ashamed of it. I just wasn’t happy.

I wanted to get a book published. But I thought I needed a publisher to pronounce me talented. Only then would I succeed.

I wanted to sell my business. They liked me! I wanted to get a girlfriend. She likes me!

I’d wake up at 3am disgusted with myself. 1997. And in 2010. And in 1992. And in 2016.

Disgusted because I wanted these things from people. But also disgusted because I wasn’t getting what I wanted. Double disgust.

I was civilian because I didn’t believe I deserved anything. I didn’t believe I deserved money unless my boss, and his boss, and his boss, thought I deserved more money.

I didn’t believe I deserved to publish a book unless an intern, her boss, her editor, his publisher, her marketing team, those bookstores, and on and on, thought I deserved to have my words read.

I didn’t believe I was worth of someone loving me unless I had X, Y, and Z already in place before then.

I was ashamed when I didn’t get what I wanted. Was I a loser? So I’d put on the mask and pretend.

I was a civilian because I was focused on me getting validated. By who? I didn’t give a..

I’m not so sure I believe I deserve anything now either, to be honest. It’s really hard to have that kind of confidence.

So I stopped thinking about it. I don’t deserve anything. Who cares.

I had to build myself a better story. The theme of the story is who can I deliver value to? Even if it’s me.

Every story has a where. Every story has a who. Every story has a why how what.

When I sit down, every morning, I try to fill in those blanks. Where can I help someone. Who? Why? And so on.

Then spend the rest of the day doing it. Then I don’t have to worry about whether I deserve anything or not.

I did it! I didn’t deserve it. I did it!

I don’t know what it means to say… I’m not a civilian. There’s not really a good word for it.

But I see the people walking with their heads down in the rain at 8am in their suits, with their briefcase, with their uniform, with their eyes grayed over, on their way to work.

Everyone has something they wanted to create when they were kids. A painting, a book, a kiss, a secret agency, an evil plan, a laughter buried inside that never quite came out.

Sit down and do the who, what, where, when, why, and how today. Those six words are my best friends right now. They are my best friends every day because they get stronger and stronger.

Then that secret buried inside can be delivered. I need to deliver the secret to get the kiss. To get the reward. To come in from the cold. Mission accomplished.

Yes, they deserve to create and finish what their child hands started. And when they realize they deserve it, when they feel it all the way through even for a moment, they also won’t be civilians any more.

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Thursday, June 16, 2016

What’s Love Got To Do With It?

I’ve had breakups in May, August, November, October, June, April, January (my birthday), July (I’m not much fun in the summer, it seems.

The worst is when they walk out the door and say, “see you later” and you never see them again.

The other go-to technique is when one side moves to another city (“see you soon!”) and then…you never see them again.

Those are not all of them. Just maybe the ones where I felt the most pain. Regardless of who was breaking who.

Honesty is not just with words. It’s of course with actions.

It’s also your own unique way of bringing your interpretation of beauty into the world.

You see beauty differently than me.

So I want to learn more ways to express myself. I want to tell you in as many ways as possible how I feel about you.

I went to a 4 hour course yesterday by David McCandless, author of the amazing book, “information is beautiful.” Why not spend a day with the world’s expert on how to tell a story from how we visualize data.

He said one way to generate an idea for a story is to ask, “what has betrayed you?”

He showed a graphic. He compiled a million status updates to see when couples are most likely to break up.

After Valentine’s day. Before summer. Before Christmas.

When are they least likely? On Christmas. Too cruel.

He told the story of a million sadnesses, of the story of love, in one graphic.

My sadnesses are all over the calendar. Every month has a memory of betrayal hidden in it.

Every month has a question in it. “Why did this happen?” And I go to sleep crying when I ask that – because there is never a good answer.

But I always find ways to move on. What’s another way to have meaning in my life than just a single connection with another person.

That’s the purpose of story. “When were you last betrayed? ”

Easy. I betray myself . Every day. Waking up. Thinking there is any other point in life other than just surrendering to what this moment has to offer.

Finding the hidden pockets of beauty in the moment. Studying the landscape of gratitude in the moment. Passing the person in the street and smiling. They smile back.

Surrender. At the end of the day I want to sign the sunset with my pen, like the day was a work of art I had created just for me.


Photo credit: Pamela Sisson

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Tuesday, June 14, 2016

Ep. 171 – Ryan Holiday: The Powerful Enemy of Your Success

“You used to be arrogant,” I said.

He didn’t know.

I later decided it’s arrogant to call someone arrogant on your podcast. Or anywhere else.

I had a lot to learn.

It’s a good thing we had 90 minutes left in the studio. And dinner plans after.

“I’m sure other people must have told you that around that time,” I said, referring to when we first met a few years ago.

They didn’t.

My podcast guest, Ryan Holiday, dropped out of college at age 19. By age 22, he was the director of marketing for American Apparel. Twitter, YouTube, and Google all use his work as case studies.

Now he’s 28, a writer and owns his own business.

When I sold my first company, it completely destroyed me.

I know where I went wrong. Ryan’s new book, “Ego is the Enemy,” helped explain why.

This advice isn’t just for aspiring entrepreneurs or current business owners.

In this episode, I’ll tell you what I learned. And how you can avoid making the same common mistake.

Consider this interview a cheat sheet.

Listen now.

Or keep reading to learn 4 steps to avoiding the enemy of success

Step 1) Decide if it’s a “live time” or a “dead time”

Ryan Holiday had one year left at his job. He knew he was going to quit and start his own company.

He met with Robert Greene, his mentor and author of the national bestselling book, “The 48 Laws of Power.”

He told Ryan to make a decision.

“You can either be phoning it in at work, earning money and idly preparing, or this could be an active phase where you’re getting your research subsidized, you’re meeting people, (etc.),” he said.

Then he asked the one question that changed Ryan’s path for the next year: “Is this going to be live time for you or a dead time for you?”

Deciding is step one.

Step 2) Flip the switch

Ryan chose “live time.”

So I asked him, “How do you flip the switch? What’s the essence of making something a live time?”

He gave Malcolm X as an example. When people asked him, “What’s your alma mater?” he’d say, “Books.”

He didn’t just rot in jail. He invested in himself. And read everyday.

“He copied the dictionary by hand,” Ryan said. “That’s [why] he was such an articulate person.”

At every point in life, you can choose if it’s a “live time” or a “dead time.”

“You could call your friend and complain about how your other friend was rude, or you could call your friend and have a deep, provoking conversation about what you want to do with your life,” Ryan said.

It’s a choice.

Ryan gives you specific examples on how to maximize your time on today’s podcast. Jump to (1:24:00) to hear them now.

3) Be aware of the enemy

I sold my first company for millions of dollars. I just assumed, “Oh, I have money in the bank. I sold a business. I must be smart at everything.”

Sometimes, I can’t write about success because I don’t know if I’ve ever had any. I look at other people and don’t see success either.

I see people working. I see people with mixed priorities and broken hearts. You want to choose yourself. And do what you love. But then something says, “What if you fail?”

That’s the enemy.

“Ego says you are the car that you drive. It says you’re how much money you have in the bank… It takes all these things to heart or to head,” Ryan said.

And it stops you.

4) Understand the opposite

In his new book, Ryan says there’s one formula for true success: practice the opposite of ego. There are three parts to this:

  1. Be humble in your aspirations
  2. Be gracious in your success
  3. And be resilient in your failures

“Humility says, ‘This success doesn’t say anything about me as a person, but also when I fail it doesn’t say anything about me either,’” Ryan said.

I failed after every success because I wasn’t aware of the enemy.

Or the antidote.

Now I know a good life is made up of “live times.”

Laughing is “live time.” Being with people you love is “live time.”

Writing 10 ideas a day is “live time.”

Getting sleep is “live time.”

But let me warn you. If your “live time” means starting your own business, don’t let it destroy you… like I once did.

Listen to my podcast with Ryan Holiday. You’ll hear his choose yourself story and learn more about how to practice the opposite of ego.

Resources and Links:

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Monday, June 13, 2016

The Middle Class Is Dead (uber)

He was going to scare me and beat me into submission and I was nervous because he looked like he could take his belt off and slap me right across the face with it. He used to manage a trillion dollars or so for the richest family in the world. The kind of family that 100 years ago would throw dimes at poor people and call it charity back when it was fashionable to do so.

Why was I visiting him? Because that’s what I do. I visit people.

“Come over here,” he said to me, “and look at that building. Or that one. Or that one.” We looked. “What do you see?” he asked me. I don’t know what I saw. Buildings. New York City is a vertical city, I thought.

“I’ll tell you,” he said. “The floors are empty. That’s the Citigroup building over there. That’s probably some ad agency there. That’s a bank or a law firm over there. All empty desks, empty floors, empty buildings.

“The middle class has been hollowed out. There’s no need for paper shufflers anymore. No need for middle management. It’s either outsourced to China or technology takes care of it. Millions of people in middle management, in middle class jobs will be fired or replaced by cheap labor and technology and there’s nothing anybody can do about it.

“This doesn’t mean people are getting poorer,” he said, “In fact, more people entered the upper class last year than ever before. But it does mean the gap is spreading between upper class and lower class and there’s no way to stop it.”

I grew up middle class. I lived in a suburb. We lived on a square block. The square block was one of 30 square blocks.

Every day at 8 am the garage doors opened, unleashing an army of Vice-Presidents of companies based in New York. My dad always had a deal he was working on. “Next month it should happen,” he would say. He said that for 20 straight years. Everything was postponed until next month. Vacations. “Next month will be huge.” I had fantasies about next month. What I would buy. Maybe I would take a limo to school so the kids on the bus would stop beating on me. Maybe I would give strategic advice to the kids who wore plaid shirts and sold drugs and got girls pregnant. I had fantasies. Next month.

“Next month” never happened. And eventually my dad got depressed. He would break out into tears in the supermarket. I had to go home from college to visit him and he kept asking me, “What’s wrong with me?” A company had bought the scraps of his bankrupt company and when he got depressed he was let go and lived off the mental disability insurance. He never worked again and died 15 years later.

I can’t remember any conversations I had with him between 1988 and 2002 except for the last conversation.

In December 2002, after losing $15 million I finally reached the point where I had $0. I got scared. I would break into tears in the supermarket. My dad could sing that song that has that line, “My boy, he’s just like me.”

But, seriously, I was scared. What if I needed diapers or something over the weekend? I had a newly minted citizen of the United States living in my house whose face looked like me and shat in her pants on a regular basis while crying. What if I needed to clean that shit.

The following week I was going to sell for a massive loss the apartment I was living in. The deal was done but not concluded. And I had zero money for food or anything. I was scared because for many years I had been wealthy. But I didn’t treat the money right. I was very mean to it and it finally abandoned me when my apologies were as useless as whispers.

I called up my parents and asked them for a few hundred dollars. I said I would drive 60 miles to them that night, pick up the money, and then drive back on Monday and give them back the cash. I just wanted money in case I needed it for an emergency. Two years earlier I would’ve flown a helicopter to them and bought them a house or two if I wanted. Now I was worried about getting baby food. I had no friends to ask. I was embarrassed to ask my sisters. I had nobody else to call.

They said “no.” I won’t get into the details. There was yelling. Someone said some things. I hung up the phone. They tried calling back. I didn’t pick up.

For six months after, my dad tried sending me messages. Sometimes through email. He’d see me on TV. “Nice job.” I was trying to get my life back together. Things were happening. I was getting off the floor. I didn’t want anything negative in my life. I never responded to him. Never called him back. Then he had a stroke and never spoke or moved again and died two years later. He was rejected further treatment when his medical insurance ran out. I couldn’t afford to do anything about it. I had a family to feed. I was middle class. But with a twist.

How do I know that the middle class is on its way out?

Among other things, I’m on the board of directors now of a temp staffing company. This past 12 months they had $700 million in revenues. The year before they had $400 million in revenues.

Meanwhile, thousands of startups have been invested in. So temp staffing is on the rise and startups are on the rise.

And the middle class, according to my friend in the vertical palace, is being hollowed out.

It’s true. I see it from the front lines. There’s nothing we can do about it. It’s a tidal wave and we are just a tiny island of history that is being overwhelmed.

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I Took A Photo Every Day And Here’s What I Found…

Note: I am doing a photo-of-the-day on my Instagram… please see my other photos there, critique and follow me there if you want.


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June 3, 2016: Psychic

“My grandmother told me she always saw angels around me. She told me I would be a psychic. When I see people now I either feel positive energy or negative energy. Sometimes I even feel if someone is going to kill himself. One man went through a breakup that was very bad. I saved his life. What energy do I see from you? Very good.”

But maybe she was just being nice.
Her son came over and they hugged.
I said , “Are you psychic too?”

He laughed and said, “No, I’m bipolar.”

“Do you take medication?”

He said, “Yeah, alcohol and drugs.”

He and his mom, the psychic, hugged again and laughed.
Sometimes I wish I grew up in a family of laughter and angels.


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June 4, 2016: Blood

We passed an old man who fell on the sidewalk and was bleeding all over his face and legs.

His wife was helping him sit up. He was crying.
Police were there. An ambulance was on the way.
I wanted to take a picture. My friend said, “Too soon.”

Which is sort of funny because once it’s no longer too soon, there’s no more blood.
Blood is when people fall and need to come back. When a partner helps them. When they cry.

That’s the story I like to tell.
But anyway, homeless kids drugged out on a sidewalk.
No blood.


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June 5, 2016: 100 Dollars

I got a woman pregnant, who then got an abortion (I wished she hadn’t) and then dumped me.

Afterwards, many many years ago, I went to this bookstore on court street in Brooklyn. Piles and piles of books in no order, on the floor, pages ripped out, grumpy man running the place.

I got lost in the pages and cried.

Today, by coincidence, I pass by and he is selling the store. “Why are you selling the place?”

“Ahhh, go away. No questions. I’m tired.”

“How much if I want to buy all the books in there?”

He said, “100 dollars. There are about 3000 books in there. But You have to get everything out yourself.”

I looked at them. I don’t know what I thought. I was thinking feelings instead of thoughts.

“No thanks,” I said.

“Go away.” As he took a dollar bill and gave a customer a book.

So I did. And like the last time I had been there, I walked away sad.

Another dead future.


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Junes 6, 2016: Blessed

I found an iPad in a cab. The owner, Xian Horn, came down to get it.
What do you do?

She said, “I help people who have some disadvantages in their lives reclaim their beauty and self esteem.
How can I do that?
It’s a practice every day. Find the light around you. Stay away from the darkness.”
It turns out we had many friends in common by coincidence.
I live off of coincidences.
At the end maybe I made a mistake.
I said, how long have you been disabled?

“I’m not disabled,”
She said, “I’m blessed.”


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June 7, 2016: A Photograph of a Photograph of a Photograph

I had to know what was going on.

This group of people were sitting tightly together, all laughing and having fun.
I walked into the middle. “What are you guys doing?”

I want a group of people I can just hang out and laugh and relax and get to know and have fun.
The guy in the middle, with the hat, laughed and said, “Nothing.” And they all laughed with him.

Is it bad to say I was jealous? That I will never have a similar moment?

So I wanted to take a picture of a moment I will never own except on camera.
“Can I take your picture?”

One guy said, “Only if I can take yours.” You can see him behind the group taking mine.
Then @pamela.sisson took a picture of him taking a picture of me taking a picture of them.
The three of us were documenting.
The man with the smile is living.


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June 8,2016

They were all laughing and I was at another table reading a book about the polio outbreak in Newark in 1944.

I asked the waitress, “Why are they so happy?”

She said, “I don’t know.”

I’m shy. But if I don’t ask then I will never know.
I went over to their table.
“You guys seem so happy.”

He laughed and said, “Thank you!”

I asked, “How come you are so happy?”

He said, when we woke we read the obituaries first thing. We weren’t there!
The whole table started laughing.


“Why are you a sikh,” I asked. Referring to his beard and headwear.
I said, “Perhaps inappropriately, you don’t look like you are from India.”


“We like it,” he said. “We like to meditate and Sikhs say you are not Hindu, you are not Muslim, not anything. You are simply a child of God.”
I went back to my table. So many people die at 25 but then keep going through the motions until they are 75.
I hope I never wake up and read my own obituary.

 


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June 9, 2016: Inventor

I overheard him talking to a guy. “We sold two million on HSN, then…”

He described invention after invention and how well each did.
I texted a friend right then, I don’t know how to ask him about it. He’s eating breakfast.
@pamela.sisson wrote back, “Do it!” so I did.

“I wanted to be a rabbi, ” he said. “But it’s a very noble, selfless life. Sometimes it might be hard to raise a family.”

So, he said, I made a skin cream. All organic. Carrots, etc in it. It’s in Walgreens, CVS, Target. We sold that company and I stayed making more products.
How come nobody has made a waterproof scarf before?
He laughed, “I don’t know. Makes sense, right?”
Have you had products that failed?
“Many. But you keep trying and trying to get your costs back and you keep inventing new things.”
He showed me a purse for glasses, phones, keys, and am rfid blocker to “Protect your credit card info. We sold 100,000 of these.”

He showed me a clothes hanger but, “it’s for jewelry.”

Why not a jewelry box? “Women want to see what they own.”

He showed me invention after invention. The wait staff gathered around to see. For each invention, someone said, “I need that.”

Sometimes be in a rabbi is noble. Sometimes being an inventor is.

It might rain later. I’m now thinking I need a scarf.


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June 10,2016: Searching For Bobby Fischer

In 1957, Bill Lombardy became the World Junior Chess champion.
In 1972 he was Bobby Fischer’s coach in the world championship Fischet-Spassky match in Reykjavik.
Yesterday, I ran into him in Union Square.

“They say I withdrew from chess, ” he said. “That’s BS. Chess withdrew from ME.” In 1957 he became the only person ever to win the world junior championship undefeated. 11-0.

In 1972, he helped Fischer analyze 14 adjourned games to help Fischer win the world championship.
My dad once told me when Lombardy came into the chess club he would be the only good looking person there.

“He looked like a movie star.” Grandmaster William Lombardy. “The rich take all the land, right?…..and now they pushed me from chess.” He turned to keep watching the backgammon game next to us.
I walked away.

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Tuesday, June 7, 2016

Ep. 170 – Gary Gulman: The Evolution of Talent (in 3 steps)

I was trying to cheer someone up. “The sun feels nice,” I said.

“I don’t even notice those things,” he said.

He was depressed. But I thought I could help.

They say you can’t make everybody happy. But really, you can’t make anybody happy.

I know this. But it doesn’t always stop me from trying.

Six months ago, I did my first stand-up show. Now I have a new experiment. I take one photo a day. And I tell a story.

But I haven’t stopped thinking about stand-up. And I want to get better.

So I interviewed Gary Gulman. He’s one of my favorite comedians. Top two. Him and Louis C.K.

I’ll throw Amy Schumer into the mix. Top three.

Gary started 23 years ago. And I’ve watched his Netflix special, “It’s About Time” twice (so far).

The best way to learn anything is to study the masters.

Studying Gary taught me there are three steps to developing talent in anything:

Step 1: Start somewhere

Gary first tried stand-up in 1993. But that’s not how he got started.

Before that, he watched comedy. He repeated jokes to friends and got laughs. That’s how all successes start. You just do it for fun.

That’s how Derek Sivers started CD Baby and how AirBnB began. They were experiments.

Gary only had five minutes on stage.

“Back then I did impressions,” he said.

He did one of Seinfeld and Kramer playing basketball.

But “within a year, I had decided my impressions were not very good.”

That’s step 2: Evolve.

Doubt is a leader. It can take you away from what you don’t love and into what you do love.

“That’s how I got on the track I’m on now,” he says.

If you’re “good,” you’ll just sit back. And someone who’s no good will get better.

  • They’ll get a mentor
  • They’ll reinvent themselves
  • They’ll practice for 10,000+ hours
  • They build a love for it

If the “good” ones don’t evolve, they’ll remain just that… good.

Step 3: Tell your story

“I have symptoms of depression,” he said. “I almost feel like I’m moving in slow motion. There doesn’t seem to be any amount of sleep that satisfies me.”

I can’t sugar coat it. It sounds miserable. But it’s also the source of his comedy.

“I guess if I didn’t have a depressive view of the world, I wouldn’t have the premises to go off,” he said.

“But at the same time, if I didn’t have the depressive nature, I would have more confidence and more energy to write more and maybe expand into more acting or podcasting or writing a book.”

It’s a balance.

“On the days you get out of it, how do you get yourself out of it?” I asked.

There was a long pause.

“Or have you never gotten out of it?” I asked.

I wanted to find out what works for him.

And it came back to helping people.

“Stand-up comedy gave me a lot of reward,” he said, “as far as making people feel a little bit better and forgetting about their problems for a short time.”

He turns pain into humor, which morphs back into pain.

That pain becomes a bit. And that bit becomes a laugh.

You can’t make people happy. But if you tell your story, maybe you can make them laugh.

Resources and Links:

Also mentioned:

  • Gary’s favorite comedians:
  • Gary’s book recommendation for people interested in comedy: “True Story: A Novel” by Bill Maher
  • Gary’s favorite comedy-related documentaries:

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Why the Economy is Totally Screwed. And How You Can Make Money Off of it Today

I’m scared.

Imagine you’re the passenger and a coke-addict speed addict drunk is driving the car and it’s on one of those James Bond cliffs where one wrong move and everybody dies in a firebomb.

That’s where the economy is. I’m not a doom and gloom guy. I’m an optimist. And the firebomb is my optimistic view of where the economy is going.

If you’re lucky they can take a skin graft from your leg and turn it into a nose. They can fix up your eyes. But nothing can replace a smile except skin from another face.

But don’t worry. I think there’s a way to avoid it. I’m an optimist because although the “economy” is screwed up, innovation is here to stay.

I put economy in quotes because there’s no such thing. The word itself is in doubt. “Economy” means a way of being prudent, of having less leg room, of being forced to check your bags all the way through. We’re an economy class world being ruled by first class plutocrats.

Again, I don’t mean to be paranoid so I won’t be. Let’s focus on the optimism.

But first, let’s not forget whose fault this is:

Women.

I don’t mean this in a bad way. The real fault is that all the 18 year old little boys in the US were sent off to shoot people in WW II.

Note this is not an anti-war post. History is written by the winners. You and I are winners.

So women took their jobs. And when the men came back the women, quite correctly, didn’t want to give those jobs back. Why should they?

Double income homes. Double income garages and white picket fences and grass and schools and big roads and mass transit into the city they left behind.

But then they needed more. Dopamine is triggered when you get your new rewards. Dopamine makes you happy. But “new” is the key word here and not “reward.” So we needed more “new” to trigger more “dopamine.”

Johnson had his Great Society, which put money into the economy. Then we had to pay for another war, another group of 18 year old coming back depressed and dead. And we needed more.

So Nixon took us off the gold standard. Suddenly we were shooting inflation into our veins. The great thing about inflation is that first you feel flush and it’s only later you feel down.

Which led us to the 1980 stock market boom, then junk market boom, until people went to jail and got cancer.

When we needed a fix again we had the peace dividend, then the need for speed got us the Internet boom (and thank God Clinton said “no sales tax” on Internet sales) and then finally a man who understood the dark side of history used Y2K as an excuse to flood the economy with money (more and more leg room in our economy class).

This created a housing boom and credit cards that were like instant mortgages on our houses. And then banks that collateralized all the loans and hedge funds that collateralized the collateral and sold them in pawn shops.

And….it was over. That was it.

The only thing left. The Federal Reserve for the first time ever actually gives interest payments (0.25%) to banks that don’t lend out money while the Fed still buys stocks.

Which leads me to….the average person is screwed. I’m on the board of a billion revenues temp agency. I can tell you, it’s not pleasant what is happening. Don’t believe the employment numbers. Look at the part-time numbers. Look at underemployment. Look at people leaving the “numbers” behind.

Which is the good news.

Because there is a separate economy. A real economy. An economy where people are driving cars with no drivers. Where robots perform surgery. Where drones kill people from thousands of miles away. Where fracking goes horizontaly into your rivers to turn the US into a new Saudi Arabia.

In other words, the innovation economy.

So if you want to avoid riding over the cliff in economy #1, you must go into economy #2. Be the lady and the tiger.

Here are the trends coming in the next ten years and the stocks to keep an eye on. Some old, some new.

(Note: To stay ahead of market trends, check out my checklist for finding profitable innovative technologies – Learn more here.)

A) Lithium shortage

Every car needs batteries. A car is just a computer with a car app on it now. And computers need better batteries. All the lithium is in…guess where…China and a tiny unheard-of country called Afghanistan.

ENS, Enersys, is a Lithium play. ENS makes the batteries and trades for 12X forward earnings although my guess is they will continue to surprise. More on this stock and all stocks I mention here in a future article.

B) Old people

Every ten years the average age of death is rising by 2.2 years. You know what happens to old people? The three top causes of death: cancer, heart disease, and Alzheimer’s.

I am a big fan of diagnostics.

I own TROV (Trovagene). Here’s the key, what if Steve Jobs peed in a cup every week to keep updates on his pancreatic cancer instead of get invasive biopsies. That’s the difference between TROV and what hospitals do now. The market for this is basically every person above the age of 40. Meanwhile TROV is doing deals with every medical facility out there to test the test. I own it and I’m not selling until $70.

C) The offense industry

Too many people mistakenly call this the defense industry. What exactly is America defending against. We have military in 74 countries. ANd the government doesn’t hire tiny companies to offend for us. They hire big companies that then hire the tiny companies.

Lockheed Martin (LMT) is my choice. When we need more drones some general calls LMT who then makes the call. They trade for 15x forward earnings, 3% dividend yield and they’ve raised their dividend for 10 years in a row. BAM!

If you really like drones (and I do. I’m still waiting for Amazon to start delivering me pizzas with drones) then keep an eye on AMBA (Ambarella). They make the camera chips inside the drones. In the land of the blind, drones are king.

D) Clean energy

And by clean energy I mean coal. You ever see those vast tracts of land with those ugly wind farms that don’t work? Land that could’ve been used for food?

Coal goes straight down, and still fuels half the country with electricity.

E) The leaders.

We can argue all day long about what companies will be here in 20 years. But there are three clear leaders that are not going anywhere and keep out-innovating each other: AAPL (the iphone6 is baked into the price but not the ipad mini air), AMZN (all bookstores are dead), and GOOG (the above-mentioned driverless cars are only the starting engine).

I will follow up more on each category in future articles. This is my starting point. (Update: The Next Trillion Dollar Tech Business)

I’m very scared. If we trust that the world will fix itself, we are putting our trust in the wrong place. It never has and never will. The world will be fixed by the next generation of the economy.

And nobody can predict the future.

But I look for what demographic trends are starting to ripple with excitement today. What trends seem unstoppable by the direction the car is going.

(Related: How I make money off of trends)

In 2005 I wrote a book, “Trade Like Warren Buffett.” In the book I show how Buffett’s first criteria is not value but demographics and trends. This is the way to build for the future.

I’m scared but I have hope for the future because of the innovation that I am seeing every day. Don’t believe anyone who focuses on doom and gloom or timing shorts or hate for the news or hate for the people who think they control the economy. These people will lose money.

Focus on what works today. Because the best indicator of a successful tomorrow is a successful today.

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