Thursday, June 28, 2018

How To Make Your Brain Sharper

I wanted to make my brain better so I took drugs.

I took Klonopin, Amatryptiline, Adderal, Percocet. Alcohol. Often at the same time

I took Adderall to be smarter. The Klonopin to handle the anxiety that comes with Adderall. The Amatryptiline to sleep because I can’t sleep on Adderall. The Percocet to feel happy when everything else wears off.

When I started to withdraw from the Klonopin I’d have nightmarish hallucinations for three or four hours while just sitting on my couch.

I tried Adderall because of my drug dealer: My daughter.


My life is messed up. I’m doing too many things and I need help or I’m going to explode.

I NEEDED MY BRAIN TO BE A SUPER POWER.

I run a business with $60mm+ in revenues.

I do standup comedy 3–5 times a week.

I write books and articles and, of course, answers for Quora. I’m going to write three books this month. They are already almost finished.

I am invested in about 30 different businesses and often I have to help the CEOs with critical life/death decisions often with just a few minute update to prepare.

One of my companies makes a gun that shoots out a steel cable at the speed of sound and wraps around the criminal.

This is an alternative to killing people.


I play chess all day long while I’m on the phone with other people and I have to pretend that I am not playing chess.

If you are on the phone with me, I am playing chess.

The other day I called a friend of mine. He wanted to talk. He was suicidal.

I hope I helped him.

I won two games and lost three while we were on the phone.


I do a podcast 3–4 times a week.

A podcast means eight hours of prep, 2 hours of doing the podcast. One hour of “post-game analysis”.

Four podcasts a week is a full 40 hour work week.

For me, that’s when my week first starts. I have another 40 hours to go.

(Tyra Banks on my podcast)


I used to go to sleep early. But that’s been ruined by standup comedy.

On nights I do standup I start being scared the second I wake up.

What jokes will I tell? What will I do if the audience doesn’t laugh?

Most comedians tell the same jokes over and over for years. That would bore me. I don’t understand why they let themselves get bored like that.

I think of new things each time. Life is funny. Life is absurd.

Kareem Abdul Jabbar, the basketball player (heck, most people don’t know), told me a funny story.

He and Wilt Chamberlain are in an elevator. They are both 7′2″.

A guy gets in the elevator. A guy about my size.

He looks up at them and says, “How’s the weather up there?”

Wilt Chamberlain spits on him and then says, “It’s raining.”

That joke last night on stage got more laughs than all of my other jokes.

EXCEPT for the one where I was on my hands and knees in front of a doctor in the audience begging him to transfer some testosterone to me.

I’m engaged to a sex columnist.


I hate that I do so much. I need to reduce. But I don’t know how. In my entire life I’ve only added to the things I do.

Last year I reduced a lot of my activities. But then I added being an advisor on “Billions” (TV show), which was about 30 hours a week. And I added doing standup.

And, I’m also paid for my ideas. I make a living on my ideas. If I had no ideas, I’d be a broke drug addict.

So I need to every day sharpen my brain, exercise it, maximize it, make it better than everyone else’s.

Sometimes friends tell me, “Whatever you need, I’ll help you.”

This is what I say:

If you ever see me in the street with a needle out of my arm, please just pull me out of the gutter and onto the sidewalk.

They always laugh.

When they laugh I know they won’t help me.

(my first TV credit)


The brain is just a tool. Life is hard. Life needs health, love, money to survive.

You can say, “it doesn’t need money” and you’d be right.

Money doesn’t solve all of your problems but it does solve your money problems.

And assuming your body is healthy, then you need your brain to be a highly honed killing machine.

Nature doesn’t care if you live or die. Six billion people are competing for the world’s resources.

Your brain is a tool. But you need to sharpen it on steel.

You need it to process the past, over deliver in the present, and predict the future.

This is my brain routine. It’s been a miracle for me. A thousand miracles.

  • READ EVERY DAY. I know people have said this (“reading” is a cliche) but I have a specific reading routine every day:
    • Read non-fiction that challenges my brain (example: Antifragile by Nasseem Taleb).
    • Read a book about a hard game (chess, poker, backgammon, Go, scrabble, would suffice). Games are safe ways to practice the death match of life.
    • Read QUALITY literary fiction. Usually autobiographical (Raymond Carver, Charles Bukowski, Amy Hempel, some others). This teaches you how to communicate better than anyone else.

The books I’m reading from this morning:

Ultraluminous” by Katherine Faw (fiction)

Why Buddhism is True” by Robert Wright

No Time to Spare” by Ursula Le Guin (essays)

Springfield Confidential” by Mike Reiss (memoir)


 

WRITE 10 ideas a day.

  • I’ve written about this before but, just to summarize, the basic idea is:
  • The IDEA MUSCLE is like any other muscle. It atrophies quickly and then you can’t use it without developing it.
  • To develop it, you have to exercise it every day, no excuse.
  • The 10 ideas are not supposed to be good ideas. They are just exercise. You WILL NOT come up with 3,650 good ideas a year. You might come up with 3 good ideas a year.
  • Within 3–6 months your brain will be an IDEA MACHINE, where ideas will simply flow out of you. This is helped me in so many sales and negotiating situations I can’t even count. It’s also helped me when I’ve been stopped by police speeding the wrong way down a one way street with a suspended driver’s license. And so on.
  • Within a year, you will be a SUPER IDEA MACHINE and, trust me, you will start making money off of your ideas.
  • NEVER STOP. I write down ten ideas a day. I often use the ideas. Sometimes I write: “10 ways Google can be better” and send them to Google. I’ve now visited Google, LinkedIn, Amazon, and MANY other companies because of this approach.
  • Since I started doing this I’ve generated about 40 million dollars for “James, Inc” and another billion or so for the people I’ve helped.

(checking my list of ideas I wrote on a waiter’s pad before going on stage).

 

GAMES

Intelligence is competitive. You have to learn to be a great competitor. A killer (in games).

We are moving towards a “you eat what you kill” global economy. Meaning a global meritocracy.

This is not a political opinion but just reality.

Games teach you how to be competitive:

  • how to find secret resources and tricks when you are losing
  • how to handle loss and failure as ways to learn
  • how to learn from mentors
  • how to seek out ways to continue improving
  • how to find your own unique voice.
  • how to always look for the unexpected.

People say there are no new ideas. There are. The “unexpected” is all over but we seldom see it.

Every day I play chess and backgammon. Every day I read books or watch videos on chess to learn.

I’ve been doing this for 33 years.

I don’t do it to be a great chessplayer. Games are the steel I use to sharpen this blunt tool that sits above my eyes.

 

(White to move and checkmate in 2 moves. Solve 10 problems like this every day and you’ll sharpen your brain very fast).


COMEDY

I watch an hour or so of comedy every day. Not to get better at comedy. I started doing this ten years before I hit the stage to do standup comedy.

Comedians are the modern philosophers. It’s the hardest skill on the planet. Yes, it’s harder than heart surgery. It’s more difficult than making a rocket ship to fly to Mars (which is a stupid thing anyway).

Comedians see the world differently. They look for the things that are weird, or make them angry, or make them annoyed, or the things nobody else sees.

This is also what entrepreneurs do. But comedians do it all day long and entrepreneurs do it once or twice.

Then comedians have to figure out how to change that angry-looking thing they saw into words that will make other people laugh.

Do you know how hard that is?

The average child laughs 300 times a day. But the average adult laughs just…five times a day.

A comedian doing a five minute set makes the average adult laugh 20 times in just those five minutes.

That’s so hard it’s almost impossible.

When I study comedy I see all of the sub skills the comedian has to master to accomplish that task of 20 laughs in five minutes.

  • overwhelming confidence on stage (“the party is where I AM AT. You’re just invited.”)
  • Charisma. You won’t laugh at a comedian you don’t like. And you have to get total strangers to like you in the first ten seconds.
  • Control of the crowd. If the audience takes control, the comedian is doomed.
  • Crowd work. Talking to individual members of the crowd and making their boring commentary filled with fun and laughter.
  • Improv. Comedians have their set of jokes. But as Mike Tyson says, “Everyone has a plan until they are punched in the face.” Comedians often have to make up stuff on the fly within micro-seconds (if there is silence or heckling, etc) or they lose the crowd.
  • Timing. It’s not what you say, it’s how you say it. Watch a Dave Chappelle video. If he just said his jokes, maybe 1/10 of the people would laugh. It’s HOW he says it.
  • Expressions. Half the humor is in how the comedian performs it. Different than timing.
  • Reading people. You have about one second to look at the audience and size up every single individual sitting in the club. This helps in negotiating, sales, relationships, everything.
  • The UNEXPECTED. People laugh when they expect you to say one thing and you say something totally different, and totally truthful, that they didn’t expect.

The “Unexpected” are the seeds you must plant in the brain and water every day.


I was heckled two weeks ago.

I had a joke about Hitler. And it followed an extreme joke about abortion which followed a joke about making fun of my daughter.

So perhaps people didn’t like me anymore.

My joke was, “Not everyone needs to pursue their dreams. This is BS advice.

“For instance, Hitler was fine as a mediocre art student and then someone told him, ‘Adolph, why don’t you pursue your dreams?”

At that point, a German woman in the audience raised her hands as if to shield herself and she shouted, “Enough already. IT’S TOO MUCH!!”

I said, “We’re in a comedy club. NOTHING is too much.”

But I should’ve said, “I’m Jewish, and you’re German and you’re telling me what I can’t say….just like Hitler.”

And she never let me get to my punchline.

“Hitler did pursue his dreams. And that’s why he grew that stupid f**king mustache.”

(worst mustache ever)

It’s war on that stage. I’ve been on stage 100s of times now doing comedy. It’s war every single time.

I take video of every set. I study every second. I analyze my timing on every line. I see where I should have waited a quarter second more.

I see where I missed opportunities for the unexpected.

But I went home that night and cried. I need to handle the psychology better.

In 2008 I went on a date. I watched comedy for an hour beforehand.

During the date I kissed the girl within the first ten minutes. I had never done that before. We ended up having a relationship.

The unexpected.


PROCESS VS OUTCOME

If you write a book, you’re going to get rejected.

If you come up with a business idea, some investors will say “no”. Some customers will hate it.

If you have a joke, some people won’t laugh.

I was addicted to OUTCOMES forever. I needed the dopamine of “Likes”, “money”, approval, validation.

Process is watching that video after you mess up on stage. Studying the game after you lose. Resubmitting to a new publisher after being rejected 15 times and insulted repeatedly.

Process is outlining the improvements to your product and then executing those improvements.

Process is having the difficult conversation.

Process is falling in love again.

Process is being kind when nobody expects you to be.

Outcomes are echoes of the past.

Process is your brain actually being used.

Use it or lose it.


SAYING NO. SAYING YES.

I wrote a best-selling book, “The Power of No”.

The key to “yes” versus “no”.

Either do things for free, or charge an amount ridiculously expensive.

Otherwise you are saying “yes” to too much.

In advance: make very specific rules for when you should do something for free.

Most things you won’t do for free. And most people won’t pay you a ridiculously expensive amount for the things they ask you to do.

This gives you time for all of the above things to sharpen your brain.

Then you can outsource “yes” and “no” to your superpower brain.

I do comedy for free.

I said “no” to give a talk in Qatar for $60,000. Who the hell wants to go to Qatar?

For a million dollars I’d go to Qatar.

(Qatar)


I have more. I can write “Brain 2.0. “

But this is a good start. Just do the above.

I’m not saying I’m the expert about improving your brain. I’m just trying to survive. I’m eager for validation so I use my brain to get it.

I invest in my self. But I diversify that investment.

Maybe that’s the most important rule of all.

But actually, the most important rule of all:

ABS

Always Be Stupid.

Then every day you’re a clean and untouched sponge ready to soak in the world around you.


TL;DR

Do one thing today that is totally unexpected.


P.S. Why make the brain smarter?

For your legacy. Legacy is not a book, or a tweet, or followers, or a title, or money, or even charitable works.

This is my only legacy:

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7 Lessons I Learned in My 20’s…

1. DIGNITY > RESPECT

When I was in my 20s often people didn’t respect me or give a shit about anything I said or did.

And now that I’m 50, often people treat me with even less respect if I say something that doesn’t fit their world view.

But it doesn’t matter whether someone hates me or likes me – I treat them with dignity.

Dignity shows who you are. Respect only shows who they are.

 

You have control over who you are. Always. Reminding yourself to treat EVERYONE with dignity is a powerful way to build self-awareness.

One act of dignity is like throwing a pebble into the middle of the ocean. The waves will burst out and eventually hit all shores.

Dignity compounds. The more you do it, the more you will see later the powerful effect it will have on every area of your life: romance, wealth, friendship, freedom.

 

2. RESPECT > ATTENTION

ABC..V

Always be creating value. I tell my daughters to ask themselves at the end of each day, “Who did you help today?”

If they help someone, then I respect them.

If they do something just for the attention – then I don’t care. Attention is fleeting. Helping people is what builds legacy.

If the people you trust and honor respect you, then your life will be good.

A friend of mine was describing an experience he had with an Instagrammer who has 25 million followers. Instagram is all this guy is known for.

“I invited him to a charity event,” my friend said, “and all he wanted to do when he landed was get coke and hook up with transvestites and get into fights.”

This Instagram genius had a lot of attention but as my friend told me, “he is by far the WORST person I have ever met.”

Attention adds up to nothing. Respect from the right people adds up to everything.

 

3. INVEST IN YOURSELF!….BUT DIVERSIFY

There’s a lot of books and advice out there that says, “invest in yourself”.

This is mostly bullshit.

What does “invest in yourself” mean? It could mean self-improvement or building a skill that can make you money. Maybe you start a business. I don’t know.

This is ok advice but it only works if, like in all investing, you diversify.

Scott Adams, creator of the cartoon “Dilbert”, explained it best to me.

“Build a talent stack,” he told me.

“For instance,” he said, “I’m pretty good at drawing but not the greatest. I’m pretty funny but not the funniest. And I’m pretty good at business but not the best.”

But combining those talents allowed him to create Dilbert, which is the most syndicated cartoon in the world right now.

 

 

Invest in developing multiple talents.

People often ask me, “What do you do for a living?”

I have no answer. I have no label to describe myself. I write, I podcast, I run a business, I do angel investing (from tech companies to food companies to oil companies to…), I’m an adviser to several companies, I speak, and, just for the heck of it, I own part of a comedy club in NYC.

So what do I say? I usually say “I’m a writer” and depending on the audience they either have respect for me or lose respect for me.

Dignity > Respect.

 

4. READ

I hate to give cliche advice. “Read” is cliche advice.

But I’m so grateful I started reading a book every day or so starting around the age of 21.

When I was in my 20s I thought I knew a lot about life. And maybe I did. Maybe I was a super genius about life in my 20s.

But probably not. I messed up relationships, jobs, careers, money, marriage, family and a lot more. And I can say I was a victim. But when I’m the common thing in every bad situation then the problem is probably me.

By the way, in my 40s I thought I knew a lot about life (I’m 50 now and basically know about the same as in my 40s). And I still mess up everything.

Messing up everything is annoying.

 

(best library I’ve ever been in)

But if not for reading, I would mess up even more.

When you live your life you are living ONLY ONE life.

Every book you read allows you to absorb an entirely new life. When you read 1000 books it’s like you have 1000 more lives inside of you.

And when you read good non-fiction books, it’s as if you’ve absorbed an entire lifetime’s worth of work in a few hours by downloading all of the experiences of the person who did do the lifetime’s worth of work.

Reading is like a super power. And when you can relate books to each other (combining what you learn from “Old Man and the Sea” with the latest book on “Bitcoin”, for example) then it’s as if you’ve read an exponential number of books.

Any success I’ve had in life I owe to reading a few books a week.

Plus, every book you read makes you a better writer. And learning to communicate is one of the most important skills you can have.

 

5. LEARN HOW TO LEARN

A year ago I wanted to get better at Ping Pong.

I had been playing since I was five years old and I thought I was good. But I wanted to get better.

It turned out I was horribly wrong. I did EVERYTHING SINGLE THING wrong in Ping Pong. For the prior 45 years.

 

Over the past 30 or 40 years I’ve learned many thing: chess, computers, poker, business, investing, comedy, writing, etc etc.

Some people play ping pong every day and never learn everything (like I did for decades). But learning how to learn has taught me how to get better when the time is right. When I’m really passionate about something.

Do this:

PLUS: Find a mentor, or a set of mentors, or virtual mentors (videos, books, etc) . This is how I learned I was doing everything wrong in ping pong.

EQUALS: Find people to compete with or study with who are at your level. You will rise up as a peer group. You will challenge each other and then help each other as you start to achieve success.

The best people I do business with now are the people I would stumble and stagger and fail with in 2002.

MINUS: If you can’t explain simply what you are learning, then you haven’t learned. Find people to teach and you will realize you are learning.

I became the best I ever was in chess when I was in my 20s and I started giving lessons as well as getting lessons.

 

6. CONNECTION STOPS ANXIETY

I wish I had known this in my 20s. It was so easy to just think about myself and how situations benefited me.

But connection is the key to building your network. And your network is your legacy and your key to freedom.

Connection with loved ones.

Connection with friends.

Connection with co-workers.

Connection with community.

Connection with your spiritual or religious community.

Connection with people interested in the same things you are.

Connection with the world.

At my first major job (when I was 26) I focused on connection. I would learn about the interests of my co-workers and talk to them about those interests.

I would help my co-workers with projects at work without expecting any credit. Give credit and you will receive everything else.

I did this every day. It worked. This opened my eyes to the power of connection and I started connecting more and more with everyone around me.

It didn’t always help. But I’m a good parent, a good friend, a good colleague and business partner (I’ve been partners for the same people for up to 20 years), and hopefully a good loved one.

And every time I connect with someone, I feel less anxious about life. Which is hard for me. My brain loves anxiety. My brain always assumes the worst case scenario and throws it at me. Which leads me to the final lesson:

 

7. SELF-AWARENESS

This is a BS phrase that people throw around like it’s easy.

It’s not.

From the time we are born we are taught awareness about everything else but ourselves.

Our parents teach us to be aware of their needs. Then schools teach us to be aware of society’s expectations. Then jobs teach us to be aware of the boss’s needs.

How many people have thrown away their careers because of their parents’s expectations. How many people have married the wrong person because of their friends and family’s expectations. How many people have thrown their loyalty towards a business that could care less?

How can you practice self-awareness?

Start small.

Every time I’m angry I try to say to myself, “I’m angry”. This puts the anger at arm’s length and helps me view it as an observer than an immersed participant.

I was upset at my girlfriend and I said to myself, “I’m angry”. Then I realized that from her point of view she had every right to act as she did.

I was upset at my daughter and I said to myself, “I’m angry.” But then I realized the sorrow and loneliness she was coming from in a recent decision and I changed my behavior completely.

After that you can say to yourself (when it happens), “I’m anxious.”

Or “I’m afraid”.

Or…”My gut is saying something” and you learn to listen to what the subconscious is saying.

And then finally, when you get good at labeling everything around you and understanding the forces that are constantly trying to control you, you can finally say,

“I’m in love”.

This is the greatest lesson I wish I knew in my 20s and that I’m learning now.

I love you. And I will treat you with dignity. And I will learn to win your respect

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Tuesday, June 26, 2018

367 – AJ Jacobs: Immerse Yourself (A Creative Process)

 

Links and Resources

Also Mentioned

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Monday, June 25, 2018

The Secret of Success (it’s not what you think)

I could’ve made a million dollars at my very first job. A MILLION DOLLARS!

A few months earlier I had been kicked out of graduate school. I had failed all of my classes for four semesters in a row.

So they sent me a note: “Please leave. Come back when you are more mature.”

At the time I was obsessed with writing novels. I wrote a novel each of those semesters.

I was the king of bad novel writing. I’d look in the mirror and think, “A KING!”

They threw me out and I felt like killing myself.


I took a job. “You’re a writer?” So they made me write the instruction manual for their chip.

Their chip used light to send signals. Now this is old news. But then it was new. New turns to old. Fake news turns to education very fast.

One time the boss called me into his office.

Apparently I had made many mistakes. Grammar, spelling, and if you read my instructions, you wouldn’t be able to figure out how to use the chip.

The magic chip. The lightning fast chip.

I couldn’t figure out how to use it. And I had to write the manual.

“Don’t you take any pride in your work?” he said to me.

“Aren’t you ashamed?” he said to me, 27 years ago.

Yes. I’m ashamed. Even now.

 


I wasn’t good enough for that job.

All I wanted to do was write. I locked my door all day, pretended to be writing instructional manuals but just writing novels. Novels about vampires. About guys looking for love (like me. Horrible, ugly, failure guys who thought they were cool).

And then at 4:45, before it got dark, I’d run out to the highway and hitchhike home.

I loved to hitchhike. The feeling that I could get into a car and anything can happen. And anything did.

I met a girl I dated.

I met a guy who was constantly telling me about how he cheated on his wife.

Then another time he picked me up and religion had saved him.

Then another time he and his wife picked me up and he said, “This is the guy I’ve been telling you about!”

And then I quit the job. A year later they got acquired and I would have made a million dollars. I had been employee number ten. But now I was a zero.


This is the secret of success.

Disappointment.

“No, I have no pride in my work.”

How could he have responded? I would’ve been honest. And he would’ve instantly reduced expectations of me.

He couldn’t fire me. He needed those manuals done.

And with reduced expectations, he would have been happier with my work instead of holding me to a standard that I couldn’t meet.

The key to happiness is to reduce expectations.

Later that night I hitchhiked and the girl who picked me up said, “are you going to kill me?”

I said, “No”.

But a week later I called her ten times in the same night and she never picked up.

In the morning she said, “Did you call me all night?”

Reduce expectations.


I was a slave to my boss.

His perception of me ruled my perceptions of myself. So I was unhappy when he was disappointed in me.

I was a slave to school.

Even though I wasn’t a good student, when I got kicked out I was sad. School was my master because it was the master of my parents and my society and all of my friends.

I have always been a slave to whatever woman I was dating.

I would outsource my self-esteem to her until I was left with nothing. It’s hard enough to have your own self-esteem, let alone have to deal with my struggling self-esteem.

I was a slave to society’s idea that you need millions to be a success.

For the past 30 years I’ve been thinking “money = success.”

One time a therapist asked me, “how can I help you?” And I said, “the only thing that can help me would be a check for a million dollars.”

He laughed and said, “I bet that wouldn’t help you.”

And he was right. I’m embarrassed for many reasons to say he was right.

I’ve been a slave to having random people like me because I thought they had some sort of status.

Status ends when people die. And life is short.

But I still would act nice or try to impress people who I thought had higher status to me.

I was a slave to status.

I was a slave to customers.

A customer would call me and say, “We’re very disappointed in you.” And I would do whatever it took to keep that customer.

I was always a slave to them.

I was a slave to book publishers.

I’ve written 19 books. About half published by mainstream publishers and half self-published.

My self-published books have sold well over a million copies. But I was always excited when a publisher LIKED ME. CHOSE ME.

You really really like me!

I wanted their opinion more than their money or any success.

All of the time I try to catch myself when I become a slave.

A slave to a political opinion. A slave to a TV company that wants me. A slave to my daughters. A slave to investors. A slave to a set of religious or spiritual beliefs. A slave to a self-help guru. A slave to people I want to impress.

95% of my life I have been a slave to others. And they have been slaves to their masters. To their parent’s expectations. To society’s expectations. To status.

I was a slave to anonymous people on Twitter who every day hate me and trash me.

I was a slave to my belongings so I threw them all out.

The more I’m a slave, the lower my self esteem goes down.

And then I’ll die.

I hope when I die, I am slave to none. I am the master of me.

The more I want something, the more I am a slave to it. The key is to reduce expectations.

To look around and be happy with what you see. To feel your emotions and be happy with what’s there. To create the world around you and be happy with job well done.

This morning I took out the garbage. Lifted it over my head. Looked in the mirror, garbage held high. I am the KING!

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Tuesday, June 19, 2018

365 – Steve Cohen & I Talk About Creativity, Culture and The Beatles

I love studying everything in art and creativity.

I love writing and talking about cultural events that teach us about creativity and competence.

And I love dissecting how much I need to learn to keep on achieving peak performance.

It was almost 6 years ago when I found the video. I watched it 100x.

And I took notes.

The video is now blocked on copyright grounds, but I’m glad I got to watch it because I discovered so much about creating.

The video is the very last concert ever performed by the Beatles in London.

It was spur of the moment. On the roof of the recording studio they were working in. It was January 30, 1969, the dead of winter. I can only imagine how cold they were.

They brought their instruments and they just started performing.

It was on the fly. Without telling anyone. Once people heard the music, they were crowding the streets and climbing on fire escapes.

But what makes it so interesting to dive into is everything that was going on behind the scenes.

The Beatles had become more famous than they could’ve ever imagined.

But at this point in time, the band was essentially dead. They all hated each other with a passion. And they never performed together again. There were so many tensions.

Paul McCartney was suing the band over royalties. George Harrison, a few weeks earlier, had quit the band because he was so sick of John Lennon controlling the music writing. And they almost replaced him, but he eventually came back and performed with them on the roof.

But nonetheless the Beatles were competent creators. And I think we can learn so much from not only their music, but the way they built such an incredible legacy.

They’d been together for 12 years. And they performed together tens of thousands of hours all over the world. They were even performing 20 hours a day in Germany before the world even knew who they were.

The Beatles musical journey is an incredible story of creation and competence.

They all hated each other, yet they were the best at what they did. Together. Everytime.

And it’s because they were constantly pushing the boundaries of creativity.

What I did on this episode of the podcast was totally on the fly. It wasn’t planned. And my audience might hate me for it. Or they might love what we did and want more.

You’ll never know unless you try.

Even If you’re not a musician, these same creative principles can be applied to any creative person’s process. A creator never rests. They’re always looking for the next way to push the boundaries, no matter what’s happening.

And we all need to constantly be stretching our creativity.

To always be in the “beginners mindset”. You can be forgotten quickly. It doesn’t take long.

As for the Beatles, they will be remembered forever. They are at the top of all peak performers. And always will be. But if we’re able to step back and analyze their failures and successes, I bet we can improve our own lives while we’re at it.

At the end of their performance on the roof, John Lennon, says, “On behalf of the group and ourselves, I hope we pass the audition.”

This is the last line the Beatles ever say to an audience.

It’s time to start living like every moment is an audition.

This episode was my turn to audition.

 

Links and Resources

Let It Be by the Beatles

Outliers by Malcolm Gladwell

Paul McCartney

John Lennon

George Harrison

Yoko Ono

Phil Spector – the producer of the album Let It Be

Ringo Starr

Jimmy Fallon

The Roots

Jay-Z

Kanye West

Behind the Music

The Rolling Stones

Mick Jagger

Keith Richards

Charlie Watts

Richard Ben Cramer

Brian Epstein

Curious Mind by Brian Grazer

The Beatles: Eight Days a Week – a documentary directed by Ron Howard

Eye Contact by Brian Grazer

Tom Bodett

In Conversation: Quincy Jones

Andy Warhol

The Comedy Store

Robin Williams

Jay Leno

David Letterman

Spielberg on HBO

James on Ice T’s podcast

Break In – Ice T’s first appearance

George Lucas

Judy Blume

Chronicles: Volume One by Bob Dylan

Ep. 340 – Don McLean: Why You Should Follow Your Instincts 

Veep

Cheers

Ep. 343 – Tony Rock: The Process to Get ANY Idea Off the Ground

 

Thanks so much for listening! If you like this episode, please subscribe to “The James Altucher Show” and rate and review wherever you get your podcasts:

Apple Podcasts

Stitcher

iHeart Radio

Spotify

 

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Friday, June 15, 2018

Do You Have To Be Dishonest To Succeed?

I bought two Lululemon shirts and a Lululemon jacket. I wear them everywhere and never really wash.

It makes me feel like I’m working out.

Like I leave my apartment in the morning, dressed in Lululemon, and I feel like I’m supposed to immediately start jogging. Sometimes, I even feel like I already jogged. I feel healthy.

I don’t jog of course. I hate running. I hate the gym. I hate the sun. And sometimes I see people jogging with their dog. I hate those people.

I picture Hitler jogging with his dog. He had a purebred German shepherd named Blondi. Blondi loved Hitler. If someone names their dog Blondi, they are probably a Nazi.

I go to a cafe in my Lululemon outfit and have Avocado Toast for $19.

Fake it till you make it.

But sometimes life is better if you just fake it.


I’m a great dad.

One time I was giving advice to my 11 year old.

I told her, “there’s no painless way to kill yourself.”

She thought about it and said, “What about with a gun?”

I said, “Amateur hour.”

I said, “I had a friend [true story] who put a gun in his mouth, aimed upward (the Ernest Hemingway technique), and fired.

“He blew out his eyes and one of his ears and was paralyzed.”

“Ugh,” my 11 year old said.

“It’s not all bad. He ended up marrying his nurse,” I told her.

Then I gave her the real advice.

“But that sounds like a cliche. To get hurt like that and then marrying your nurse. It sounds fake even saying it even though I know this is true. If you become a writer, don’t ever write that.”

I’m encouraging her to be a writer.


I have an idea for a TV show that I know will work.

And I’m not afraid to share it because I think I’m the only one who can properly do this.

You can try it if you want, and you don’t have to give me credit. If you do a good job, I’m proud of you.

Here’s the idea:

I take ten random people.
For each person, I give them a different strategy to make money.

I bring in “celebrity coaches” (guests from my podcast ranging from Richard Branson to Ariana Huffington to, of course, Coolio).

I make them all millionaires within a year.

The show is, “I Will Make You a Millionaire”.

One TV production company made a deal with me to do it but I think I owe them a call and they want to make a sizzle reel. Eventually they stopped sending me emails when I never returned their calls.

One time a casting company for FOX called and sort of auditioned me off a Skype video. I pitched them this idea.

I think I didn’t do so well on the video. They never called me back.

People say “Ideas are a dime a dozen, execution is everything.”

But what if I don’t feel like doing anything? Them my ideas are all I have.


I have an idea for a comic book.

It’s called “Black Man”.

I know this is not racist because every superhero that is African-American is called “Black something”. Like “Black Panther” or “Black Lightning” or “Black Vulcan” are well known superheroes.

And why does “The Black Panther” have to identify himself as “Black” when his entire country is Black and his country is in Africa, which is 90% black.

If this was the real world, he would’ve just called himself “Panther”. Is there a “White Panther”? Or “White Captain America” (and, yes, there is a “Black Captain America”).

As a sidenote, my daughter and I watched “Black Panther” last night. It wasn’t great but it wasn’t bad. It was funny.

And I tried to imitate Chadwick Boseman’s cool swagger all evening (watch it. He is COOL) while my daughter was shouting, “Dad, please stop.”

Everyone said, “this movie is really empowering.”

Are you kidding me? “Yeah, it’s the first time a mostly black cast is a hit!”

Uhh, are they forgetting the Eddie Murphy classic, “Coming to America”? Are they forgetting one of my favorite movies ever, “Straight Outta Compton”.

Ok, people say, but having a black super hero is empowering.

Listen: the Black Panther has been a Marvel comic book hero since the 60s. Making a movie doesn’t somehow give birth to a real person from a comic book pregnancy.

And here’s the real point that ultimately waters down the whole “it’s great the Black Panther hero is so empowering to the African American community” thing:

The Black Panthers were a real group in the 1960s that were against police brutality (the original #BlackLivesMatter). They sometimes advocated violence to fight violence.

White people in the 60s were afraid of The Black Panthers.

“The Black Panther” comic book was the media’s way to sanitize The Black Panther message for middle America.

Middle America had to be protected against the revolutionary ideas of the 60s.

Oh, he’s black! And he gets pleasure beating people up in a skintight PVC-style suit made out of “vibranium”! But it’s ok. It’s not sexual. He’s here to help us!

And Wakanda is not real!

In fact, in the movie, Wakanda has been historically very anti-African. They pretend to be poor farmers so they don’t have to share their riches with their African country neighbors.

Good job Marvel!

Anyway, back to my even better comic book idea:

Black Man is shot out of his dying planet. Lands in Harlem.

But Harlem is not “white Harlem”. If you to go to 140th and St. Nick you can now grab a coffee at Starbucks where everyone is using WiFi writing their novels and then you grab a $300 dinner at your favorite French bistro next door.

So let’s pretend that Harlem is still “gang Harlem”.

Black Man, as a baby, is found by a crack dealing pimp and his favorite prostitute. (cliche but that’s ok with comic books).

They raise Black Man because they figure when he is six years old he’d be an excellent “mule” (drug runner) because the cops would never suspect a kid.

But he realizes he has all sorts of super powers. He’s struggling with his political identity and how he can use those powers to help people or…to hurt people.

So he becomes the city’s district attorney as his secret identity.

Black Man!


A lot of people waste energy arguing about politics.

Listen:

If you have a job and are posting angry Facebook messages from your air-conditioned suburban home accusing your friends from childhood of being, “Like Hitler” because of their political beliefs then that strikes me as a bad use of time.

But, hey, who am I to judge? Judge, jury, and executioner.

I was talking to Ken Langone yesterday. He started Home Depot, which employee 400,000 people.

And has given almost a billion dollars in charity for medical research (example: The NYU Lagone Health Centers are among the best hospitals in the country).

We spoke for quite a bit. I learned a lot about business and success. I feel blessed to learn like this. But, for the moment, let’s stick to politics from my air-conditioned cafe with my free WiFi.

He said, “At least with Trump, we signal to people that you don’t have to be a career politician who never really did anything in life to become President.” He didn’t say he was pro or anti. He was just making a point.

In other words, maybe Jeff Bezos should be president. Or Howard Schultz. Or Meg Whitman. Or Sara Blakely.

Why do we always think they have to be a Senator or come from a political dynasty like the Kennedys?

Why can’t I run? Against you.

I’d be a better President than slave owners George Washington and Thomas Jefferson. Or war-mongers like every President since…ever.

II actually can’t think which prior President would be a better President than me.

It’s not bragging if it’s true.


I told Ken Langone I don’t let anyone come on the podcast if I even REMOTELY suspect they ever cheated on their wife or husband. Even a billionaire who’s donated billions to charity.

He’s been married for 61 years to the woman he met when he was 18 and she was 16 (“We didn’t have sex until we were married”).

He looked at me and said, “Good for you.”

He said, “I do the same in business. If someone is going to cheat on their wife they are certainly going to cheat me.”

Business is not about money. It’s not even about having the best product.

It’s about treating people well, thinking about their interests first (so they want to pay you), and being honest.

This is not just a theory. It took 25 years of investing in, starting in, and analyzing maybe thousands of businesses.

It took persistence!

Ken said, “People say wealthy people have to be dishonest because it’s a way these critics can have status over people who are more successful.”

My friend got cured from cancer at one of the medical centers Langone funded.


One time I asked my then-11 year old where she wanted to go for summer vacation.

She said, “Heaven”. It’s beautiful in Heaven.

I told her, “You realize you have to die to go to Heaven. That’s the only way to get to Heaven.

“So what you just told me is you want to die for your summer vacation.”

She held my hand then and we walked by the river. Watching ducks. Ducks are monogamous.


The headline: “Man Persists in Business for 40 Years, Surviving Failure after Failure and Ultimately Dying Broke” has occurred zero times.

The idea that “persistence leads to success” is an example of “selection bias”.

We only read about the one in a thousand people who failed all the time and finally found success. The rest of the people keep trying and trying and failing.

My dad was persistent for 40 brutal years. He almost succeeded. And then he went broke. And then he went crazy. And then he got “locked in” from a stroke for his last two years.

“Locked in” means the stroke paralyzed his entire body but he was still able to think. I was glad when he finally died. And went to Heaven.

A lot of bad tennis players never get better. They die the same way they were born: a bad tennis player. Persistence didn’t help them.

The reason I do my podcast is to study how people who are the best in the world, actually used persistence to get better.

What qualities they all share?

But still, there might be a lot of people who kept getting better and still failed.

Who cares? If they are “getting better” in some way then that will lead to a good life.

Getting Better 1% a day leads to 3800% a year. I’ve seen this happen with people.

It’s happened with me starting from a time where I was just so miserable I would’ve loved to survive a suicide attempt just so I could try to kill myself again.

It’s hard to get better every day when up against reality. Real life is hard and repulsive.

A life filled with shitting, peeing, and wiping. It’s fucking disgusting to live. Ugh. Chewing?

And now we have to do the “bro hug”. It was hard enough for me to shake hands with people.

Now I go to shake hands with a guy and the next thing you know they are bringing it in for a hug. And sometimes a kiss. (And, last week, I even had a bro-hug double kiss).

If I am going in to shake a hand and the guy is much bigger than me (like podcast guest, Kareem Abdul Jabbar) and starts to go in for a bro hug, I get awkward and somehow I always end up kissing their elbow.

Can we all “stand down” for a second and decide on just the “fist bump” if we have to actually touch each other.

In any case, two things:

Focus on getting better and not “success”. Today we can’t magically succeed. But we can get better.

My mother never hugged me.


Favorite learning of the day: Seeing is better than Hearing.

Someone can say, “I love you”. I hear that.

But I want to SEE it.

I love you.


P.S. what’s a better title for this article?

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Thursday, June 14, 2018

Useful Skills You Can Learn in Minutes…

How can you tell if someone is lying?


I was on a plane from LA. The guy sitting next to me was drinking mini-bottles of vodka the entire way back.

We started talking. He once worked for a three initial agency that must be kept private. Then he worked for another one and another one.

His job: he interrogated people who might have been spies.

He told me some of the more famous cases he worked on.

One case was about a guy who stole nuclear secrets (“I remember that case!” I told him) who ended up getting away with it but then left the country as soon as he could and never came back.

“Did he do it?”

“Of course! That guy was guilty as sin.”

He told me he’s interrogated hundreds of people. Maybe thousands.

I said, “How can you tell if someone is lying?”

This was his answer:

ANSWER #1

  • Put them on a chair that rolls
  • Ask them some easy questions first. Like, “when were you born?” “Where do you live?” etc. They won’t roll away with their chair.
  • Ask them some harder questions that you know they will answer truthfully. Like, “What was your first job? Why’d you leave it?”
  • Then start to ask them the questions you are suspicious of. Like, “Why did you transfer files from your computer?”
  • If they start to roll away from you, then they are lying.

He said, “there’s another way you can tell.”

 

ANSWER #2

If you ask a question and they don’t answer directly.

For instance, your spouse comes home late and you say, “Where have you been?” and he or she answers, “I was out with friends!”

Notice: they did not answer the question. They never said where they have been.

So they have something to hide. Or they are lying.

The plane landed. We did the usual, “nice to meet you, we will probably never see each other again.”

We did see each other again. About two years later. I had a chance to interrogate him. But it was on my podcast. The one place I’m allowed to ask any question I want.

Did he lie during my podcast?

Who knows?


I have my own way of telling if people are lying to me.

 

ANSWER #3!

They are ALWAYS lying.

I’ve noticed that this rule almost always applies: There is a good reason and a real reason.

Classic example:

My daughter says, “Dad, I need to study in the library.”

“Studying” is a good reason.

Unsaid: “and there are lots of guys hanging out at the library today.” That might be the real reason.

I started to notice that almost everyone speaks in “good reasons”. You can’t argue with anyone.

“Why did you go to the store?”

“We needed toilet paper.”

Great reason.

Real reason: “Please let me out of this house for five minutes so I don’t have to hear that baby crying.”

Or at work:

“Should we use X software or Y software?”

“Let’s use X software. Y software doesn’t look as good.”

Good reason!

Real reason: “I don’t know how to use Y software.”

You can’t argue with good reasons. They are good for a reason.

But I always take the time to figure out the real reason in almost every conversation I have.

This is great for relationships, investments, parenting, work, everything.

“Why do I write?’

“Because I love telling a good story and helping people.”

Great reason!

Real reason: Because I want people to like me. Because I don’t like myself as much as I should and this is a way to get some approval and love.

Both reasons might be correct. But the real reason is always there, a thriving underworld life inches underneath the cool blue waves of the ocean.

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364 – Tom Papa: Will You Put Your Dream to The Test?

 

 

Links and Resources

Also Mentioned

 

Thanks so much for listening! If you like this episode, please subscribe to “The James Altucher Show” and rate and review wherever you get your podcasts:

Apple Podcasts

Stitcher

iHeart Radio

Spotify

Follow me on Social Media:

Twitter

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Linkedin

Instagram

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Tuesday, June 5, 2018

What Habits Lose Focus

When I was suicidal, I was doing all of the below bad habits.

When I was going broke, I was doing all of the below bad habits.

I’ve gone from rich to dead broke so many times I’m like a one-man scientific experiment in what works and what doesn’t.

Or I’m just an idiot. Either way.

These things don’t work. Stop doing them.

A) TOO LITTLE SLEEP

If you don’t have sleep, you don’t have energy. Without energy, you won’t be able to come up with ideas, meet people for potential opportunities, follow up on opportunities.

If I don’t get eight hours then all I’m good for is binge-watching Netflix all day.

I guess that could be a benefit of lack of sleep.

B) BAD ROMANTIC RELATIONSHIPS

Why did she say that??
What did that mean??

Why did she not invite me to X? Why didn’t we do Y?

Why? Why? Why?

I’d get upset. I’d think about it.

Please stop thinking about it, I would tell myself. PLEASE!

I can’t help it. Stop asking! BUT PLEASE! Shut up.

What a waste of time. Energy. What about that girl who had the abortion? A year of my life down the drain.

What about that divorce? TWO YEARS of my life.

How many years will I give to people who don’t love me?

C) BAD FRIENDSHIPS

Why don’t they ever call me back? I was really there for them when A, B, and C happened?

Why did the say that about me to those other people?

Why are they always asking me for things but never offering to give me? And why am I afraid to ask for help from them?

It’s so easy to feel loyal to bad friends because they helped you out once five years ago.

Or because you grew up with them. Or because they are your sister or brother or family or whatever.

People change. I change. It’s really true: you’re the average of the five people you spend your time with.

And I’m too shy to make new friends. But a podcast forces me to be around good people.

D) LOSING TRACK OF YOUR CREATIVITY

You either become a slave to working on someone else’s ideas. Or you come up with your own.

Some people say, “There are no new original ideas.”

BU**HIT!

The only people who say that are people who never come up with original ideas.

Here’s how to have an original idea: Every day, write down ten ideas based on something you’re passionate about.

Every other day, combine those ideas into something new.

You’ll start to have new ideas every day. It’s that simple.

And when you do your ideas, you’re doing something for the first time. One of those first times we’ll take you to the finish line.

But then don’t give up. The race isn’t over until your heart is slit by a serial killer.

Run, baby, run!

E) HAVING NO SPIRITUAL PRACTICE

This doesn’t mean meditate five hours a day or chant or pray or anything.

A spiritual practice just means surrendering to what you can’t control in life.

I can’t control what people like me. I can’t control what opportunities will work and what won’t.

If I obsess on the outcomes, I die. If I focus on the process, I win. Process > Outcomes.

This is spiritual practice. To focus on process RIGHT NOW.

F) EATING POORLY

Without gas, a car won’t run.

Without good food, your brain won’t work. Your body will break down.

You will have less time to create, to execute, to destroy, to rebuild.

But I did have a vanilla Oreo cookie right now. I can’t help it!

—-

There’s other bad habits.

Like thinking too much what other people think of you.

But whenever you create something new, you become a threat to all around you.

And when you’re a threat, you’re a target.

And when you’re a target, people will try to put you down and trash you.

It will be irrational. It will be crazy. It will be frustrating and scary and make you angry.

Just assume all people are irrational. Keep your expectations low on other people.

Not that they are bad. But that they are lonely and they find friends who are eager to take you down.

Let them make their friends and have their fun.

You’re already having yours.

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361 – Jesse Itzler: The $160,000 Lesson

 

 

Show Notes:

Living with the Monks: What Turning Off My Phone Taught Me about Happiness, Gratitude, and Focus by Jesse Itzler

Living with a SEAL: 31 Days Training with the Toughest Man on the Planet by Jesse Itzler

My first interview with Jesse Itzler: Ep.163: 6 Simple Steps to Becoming Self-Made

Vanilla Ice (rapper)

Marquis Jet(a company Jessie founded, which was then sold to NetJets)

Zicococonut water (Jesse’s a partner)

My interview with Shane Snow, author of Smartcuts [Ep. 355 – Make The Breakthrough You Need (With These “Smart Cuts”]

President Obama

Dwight Eisenhower

John F Kennedy

Lyndon B Johnson

Richard Nixon

Spanx(invented by Sara Blakely who Jesse is married to and who I got to interview on this podcast: Episode 211: How To Get a Billion Dollar Idea)

Philip Roth who wrote “American Pastoral” a Pulitzer Prize winning book

Steve Jobs

Game of Thrones

Monasticism 

Silent retreat

Thich Nhat Hahn and his monastery  which is Buddhist

Jesse stayed with Orthodox Christian monks

Vipassana (silent retreat)

Fit for Life” by Harvey Diamond and Marilyn Diamond

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Monday, June 4, 2018

It’s Time To Talk About My Hair…

I used to cry because of my hair.

When I was in high school, all the girls I liked only wanted to date the guys who were into sports and had straight blonde hair.

If you were a guy on the football team with blonde hair and blue eyes you could date anyone in my high school. If you were me: zero is the number of people you would date.

My hair was tangled and messy, I had bad acne, and I was…the head of the chess club.

I had braces and glasses. And I thought about girls constantly. I still do (well…women).

My hair never really changed. People are 100% judged on appearance. If I am in a business meeting people assume I am a genius because of my hair and glasses.

If I am on TV people think, “This homeless guy must be a genius if he is on TV.”

If I am dating a pretty girl people automatically think, “He must have a lot of money and she only likes him for money.” No matter what other accomplishments I have or what her personal history is.

(with Jasmine Lobe. )

Yesterday in a taxi the driver kept looking at the rear view mirror. Finally he asked me, “Are you Malcolm Gladwell”? I get Malcolm Gladwell a lot.

I also get “Ted Mosby”, “Bob Dylan”, “Beck” and a few others.

 

(I wish)

When I was in high school I would daydream I had straight blonde hair. And no braces. And no acne. And no cysts. And that I was better at sports.

One friend of mine looked at me and said, “just smile a lot. You look better when you smile.”

People constantly give me advice. Most people say, “Cut your hair short.” But I really hate it short. I hate how it makes me feel.

Tyra Banks said, “I love your hair. You should grow it out longer.” But then it gets too tangled.

 

(one of my favorite people).

People look at hair. Brian Grazer (producer of “Splash”, “Apollo 13”, and a 100 other movies and TV shows) told me that when he started spiking his hair, everyone started doing deals with him.

I read once that Malcolm Gladwell had straight hair and that when he spiked it out his books started selling 10x more.

For the first time in my life, I love my hair.

Looks shouldn’t make me feel anything. But I’m human, so they do.

I feel I am a little quirky and eccentric. And I’m proud of it. I am smart and I’m proud of it (although I’m very very stupid on some things as well and I’m not just saying that to be humble).

I learned this: take all of your qualities, find the positive in them, and OWN IT. Be proud and take advantage of what life has given you. There is ALWAYS advantage to be taken.

And because people assume I’m a genius because of my hair, I’ve had access to opportunities that have made me a lot of money. I have “crazy hair privilege”.

I’m the happiest I’ve ever been in my life. When people look at me and look at my crazy hair I want them to think, “that guy doesn’t give a shit.”

But I do give a shit.

 

(just woke up. But screw it.)

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