You Should Run for President

I am officially a candidate for President of the United States in 2024 and you should do it also.

I went to the website for the Federal Elections Commission.

I filled out all the paperwork. It took me 10 minutes. It cost me zero money. Now I am an official candidate in the eyes of the government. You can search for me there.

You should do this also. God speed!

First off, this is an experiment.

In my book, “Skip the Line,” I discuss how the “10,000 Experiments Rule” is one of the quickest ways to “skip the line” and be in the top 1% (and monetize) whatever field you love.

The 10,000 hour “rule” is BS.

At any given point, I usually have five or six experiments going. You should too. It’s not hard and it’s fun. And there’s no pressure because most experiments fail.

That’s the nature of having a theory and testing it. Most theories are wrong but that’s how we learn.

The characteristics of a good experiment: 

• It’s quick and easy to set up 
• It’s free or super cheap
• There is little downside 
• There is enormous upside in the rare case that your experiment “works” (I could be President!!) 

And that’s it. 

Most experiments fail but this is why they are valuable:

– By definition you are doing something that is unique to you and perhaps the world. Hence the need for an experiment. 

– Because of the above, you will always learn something new. Have a theory, test it out, and if it works you will learn and if it doesn’t work you will learn. 

Thomas Edison famously tried 10,000 different filaments before getting a light bulb to work. Then he created the lightbulb and started a tiny company called General Electric.

General Electric is the only company that was part of the original Dow Jones index in the 1890s that still exists today. 

Sadly the company, Distilled and Cattle Feeding Company is no longer part of the Dow. They got acquired.

When asked by a reporter, “How does it feel to fail 10,000 times?” Thomas Edison said, “Sir, I did not fail 10,000 times; I learned 10,000 ways not to make a light bulb.” 

Many people say they don’t like the two-party system. People feel obligated to vote for the lesser of two evils else they believe a non-vote is really a vote for the other side. 

Don’t be ridiculous.

150,000,000 people vote. Your one vote will not help. And when I ask people about the issues I usually find that most people, including myself, don’t know the issues.

They just know what the party they vote for vaguely believes. But not even really that. 

People will say, “If you don’t vote for one of the two parties then you should have no right to have a voice in our society.” 

This is BS. 

Run for president. 

Here’s why: 

– It’s easy. It took me 10 minutes to set up. 

– If anyone says, “You have no right to have a voice,” you can reply, “I’m running for President of the United States.” 

– When you DO something, it starts to form cognitive biases in your brain. For instance, I feel I have more of an obligation to have a stance on the issues or at least a stance on how to govern and lead. 

Plus: 

– Just by doing the process, I learned new things about how our government works. It’s interesting to see how many people are running for which office and other factors involved in running. 

– It’s a fun story to tell. People laugh. 

We should have many choices for President. It doesn’t make sense that there are two groups where everyone in one group magically believes in 80 of the same things and everyone in another group magically believes the exact opposite about those 80 things. 

That’s statistically impossible and yet it happens because the way our system is set up leads to cognitive biases that polarize people. 

I searched on newspaper-dot-com (an archive of every newspaper dating back 250 years or so) for the phrase “most important election ever.”

Turns out 1800 was the “most important election” ever (Adams vs Jefferson) but so was 1804, 1808, 1812, 1816, and every election up to, of course, 2020.

If I like a candidate it would be impossible to agree with him or her on everything. I should listen to how the candidate thinks about issues and then decide if I like his methodology for having an opinion, pivoting if things change, etc. 

If you run, I set up a Facebook page, “President 2.0” where you can announce you are running (perhaps you signed up at the FEC) and you can start to present your issues. 

Issues can be nuanced. You don’t have to just say “Bad climate change” or “No war.” You can have your own opinions. 

Nobody can stop you. You are running for president! 

Have a cool name for your political party. Maybe your party is “The Bachelor Party” or “The Pre-game Party.” 

I’m going to call my party the “Skip the Line Party.” Because I don’t believe there should be gatekeepers to expressing your opinion and having a voice in society.

If you experiment in life enough, you will learn a lot, have fun, and eventually find yourself Skipping the Line in fantastic ways you never would have thought. 

I have examples I will share over the next few days and weeks. 

But for now, spend 10 minutes at fec dot gov. Run for President of the United States (it doesn’t cost any money) and then announce it at the President 2.0 Facebook page. 

Then you can announce your issues if you want. Or announce how you would govern. And participate fully in our great democracy (yes, I know, I know, people will say, “It’s a republic!” Shut up with that stuff. )

In 1980 I was obsessed with the Federal Elections Commission.

I tried to interview every random person who was running. My interview skills consisted of “Why are you running?” and “What did you eat for breakfast today?”

As the great Jim Boren told me when he was running for Vice-President in 1980: “When in doubt, mumble.” 

That might be another fun experiment to try. 

(Me on the campaign trail…)

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You Can’t Do That!

“Altucher’s new book, Skip the Line, is his best book EVER. It’s his first book filled with practical advice that has worked for him and others. I wish I read it when I was a young comedian.” – Jerry Seinfeld.

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“You can’t skip the line, James.”

I wanted to be a hedge fund manager but I was broke. I lost $15 million of my money because I’d invested poorly. So of course I became obsessed and wanted to do it for a career.

Only problem was, I was a computer programmer and writer. And our world loves labels.

“You lost all your money investing and now you want to be a professional investor?”

He worked for JP Morgan. He was a professional investor.

I was feeling shy asking him. I wanted JP Morgan to give me money so I could start a hedge fund.

I had already stopped paying my mortgage. I had two children. I was suicidally depressed. I had no friends. My friends were with me on the way up but I had no friends on the way down. It’s a cliché but true.

“Yes, I know I went broke. But then I wrote software to model the markets. I look for trades that have historically have had a high probability of success. It works.”

“Can’t your parents give you some money?”

“They don’t have money. And they don’t talk to me anymore.”

Steve had that look. Not a frown like he was trying to figure out how to get me money. More like a look that he was sorry for me.

“You can’t do that. Listen, I have to tell you. You probably need an MBA. Then you need to work at a big bank for a few years. Like Goldman Sachs. Then maybe you work for a big fund or two. Get experience. And THEN maybe you can break out and start your own hedge fund.”

How was I going to support my kids? I had taken on too much in expenses. I had worked so hard building a company and then selling it and now it was all for nothing and nobody respected me. And nobody cared.”

“Good luck,” he said.

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“You can’t do that,” Cindy told me.

It was 1995. I was on the way to the CEO’s office. Companies didn’t have websites back then. HBO didn’t even own HBO.com.

I wanted to tell Jeff Bewkes, the CEO of HBO at the time (and later of all Time Warner), that he needed to create a website for HBO and that he should do original web shows on the website just like they did original TV shows.

My title at the time was junior analyst programmer in the IT department. I can’t even remember what I was working on all day. Nothing probably.

Cindy wanted to stop me from going directly to the CEO. “He’s your boss’s boss;s boss’s boss’s boss’s boss. You can’t skip the line over all of those people.

The only people who ever tell you “you can’t” do something you want to do, something you love to do, are people who can’t do it themselves.

They don’t want you to change. They like the version of you that “doesn’t.”

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I started my hedge fund in a year (see chapter on the 10,000-experiment rule in Skip the Line) and did it for the next 10 years.

It led to books, writing for the Financial Times, starting new businesses, and every adventure I’ve had since. (See, the “Spoke and Wheel” chapter.)

Creating HBO’s website led to me starting my own business creating websites for Fortune 500 companies.

Richard Branson was a 27-year-old music magazine publisher when he wanted to start an entire airline to be the only competitor to British Airways. “You can’t do that!” everyone told him. “It’s not only impossible, but you know nothing about how to run an airline.”

(See the chapter on frame control).

Sara Blakely was selling fax machines door to door when she came up with the idea of Spanx. “You can’t skip the line like that!” everyone told her. “You don’t know how to design clothes, manufacture them, make a clothing line. You’re just a fax machine saleswoman.”

In my 40s I became obsessed with doing standup comedy. I had changed careers so many times everyone thought I was ridiculous. The other comedians kind of hated me.

“You can’t skip the line, James,” Dante (an excellent comedian) said.

“We’ve all been doing it 20 years. You have to do open mics, then hang out at clubs, then do the check spot, then MC, then maybe you get a Tuesday night. You can’t just skip the line.”

He said this to me five seconds before I was to go up to do my first hour-long show. I don’t know why he chose that moment to tell me that I was going to fail if I tried to skip the line.

Since then I’ve toured all over the country and the world.

I skipped the line.

I don’t hate the people who told me I couldn’t do something. They didn’t want me to leave their sandbox.

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WHY NOW?

This past year, 55 million people had to file unemployment insurance. Almost half of the nation’s workers.

There is no loyalty in Corporate America. Corporations, the government, your peers, your professors, your family all want to stop you from doing the things you love.

They tell you, “How will you make money? How will you get good enough to compete with the people who have been doing it all their lives?”

What they are really saying is, “Don’t leave me.”

They want you to swear undying loyalty to their tribe. Else you will be cast out into the woods and eaten by the lions.

Shame on them!

People thought they were taking the safe route. “Safe” is not 55 million people unemployed.

They took the scared route. They thought they had to be “serious” rather than having “fun” mastering and monetizing what they love.

This is sad. It’s sad because I regret the many times I chose to do something “safe” without realizing I was really really scared.

The times I didn’t skip the line I always ended up in the back of the line.

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I wrote a book.

I hate self-help books. “This research study says if you mirror someone’s actions then they will agree with you.” Etc.

B.S.

“This study says if you feel grateful every morning then your dreams will come true because you’ll notice them when they occur in life.”

B.S.

I’ve switched entire careers six times. EVERY SINGLE TIME people told me, “You can’t do that,” and, “YOU CAN’T SKIP THE LINE!”

I’ve spoken to 1,000 podcast guests about how they skipped the line.

In fact, everyone successful has been told, “You can’t do that.” Because what they wanted to do was unique to them, to their DNA, to their unique love for what they wanted to do.

And it’s hard. It’s hard to go against the crowd. Particularly when the crowd includes parents, friends, etc. Anything worth doing is difficult.

Malcolm Gladwell says it takes “10,000 hours” to master something. This is bullshit. Total, utter bullshit.

I should know. The original studies on the 10,000-hour rule occurred in the ’90s. I was a part of them. They studied areas like chess, violin, memory, etc., and concluded 10,000 hours of deliberate practice are required to master something.

I’m a chess master and was included in those studies.

10,000 hours turns into 10–20 years. I don’t want to take that long to get good at something. To make money from it. To live the dream that I might have had for years.

From my own experience and hundreds I’ve interviewed, it takes about one year, maybe less, to be in the top 1% of the field that you love and good enough to make money at it.

Julia Cameron, author of the classic book The Artist’s Way, even said to me, “You poor baby. You are trapped in the prison of this 10,000-hour rule.”

And I was. But then it was like solving a puzzle that was so difficult but then once you see the answer it was like, “How could I have missed that for so long? What an idiot I must be!”

(See the chapter on the “10,000-experiment” rule.)

My book Skip the Line comes out today. I’m so proud of it.

Which is rare for me.

I’M AFRAID.

The past few times I’ve written something, it’s caused a lot of people to be angry. This is no different.

Someone told me, “First they laugh at you, then they hate you, then they claim the idea was theirs.”

I get it. I’ve been torn apart.

So many people are in despair right now. So many people haven’t dug out of the hole 2020 caused.

This book is for them. Some of my chapters/techniques include:

• • The 10,000-Experiment Rule (although really 100 experiments are enough when you use “idea sex”)
  • The 50/1 Rule (think the 80/20 rule but cubed)
  • Frame Control (real, practical persuasion techniques and not theoretical “Influence” techniques)
  • Microskills
  • The Two Steps Back Rule
  • The Power of Wobbling
  • The Incerto Technique (I hope Nassim Taleb doesn’t sue me)
  • Idea Calculus (every trick I use for generating ideas)
  • The Spoke and Wheel Technique (to maximize how you monetize what you love)
  • And a chapter of what I tell my kids since they don’t read what I write (!).

 

 

 

 

 

There’s more. But my main goal was to write a book that WORKS.

I don’t care how many copies I sell. I just want this book to end up in the hands of people who read it and use it.

I want to make an offer.

I WILL PROVE IT TO YOU.

Buy the book this week. Prove to me you bought it and you will read it. I don’t know how you do that. Write me a letter. Show me you used the book. Write a review. Whatever.

I wanted to make a TV show, I Will Make You a Millionaire, where I select random people and make them a millionaire in a year.

Instead, I want to do this with you.

I will select the top 12 who write me (message me on Twitter or send me an email at feedback@threefounderspublishing.com) and I will consult with each one so that within a year you are all on a path that you love with the potential to make $1 million.

We will document everything so that I can prove that these techniques work. I don’t write things for the joy of it. This will work.

By the end of the year you will be clearly on the path to have $1 million in the bank.

And for everyone else who is able to write me in the next week or so with proof that they read the book, I will sign them up for my newsletter, where I will be constantly writing about the Skip the Line techniques as well as additional ideas for making money and how to get on the path you’ve always wanted to be on.

I have to admit something: In August I wrote an article that got a lot of people upset at me. A lot of people loved the article but a lot of people hated it.

They all let me know. Even five months later people were still trashing me. I felt the writing goddess had punished me and I was afraid to write.

I always thought I didn’t care what people thought but I guess I do. It hit a level where I almost was afraid to write anymore.

And I’m still afraid. This book will get people upset. But I want to do it. I hope you read it and like it but most importantly, I hope you use the ideas in it and tell me about it.

Don’t do this for me. Do this for all the people who have ever told you, “You can’t.”

Ugh. That’s a corny way to end this.

Do this so you can cut the line at Starbucks and when people say, “Hey!” you can say, “Sorry…” and just show them this book. They will laugh and say, “OK.” I tried that technique as well and it works.

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