Tuesday, May 31, 2016

How To Become An Addict Like Me

Writing is my guiding philosophy of life.

It’s not a passion or a purpose. It’s the way I live.

Because I write, I think of ideas.

Ideas lead to things I can sell. Writing helps me sell these things.

I live for writing well…

I’m an addict.

If I can’t write well for two days, then something is wrong with my life. If I can’t write well for three days, then I cancel everything until I write.

It makes me happy. Many things make me happy. But every moment of the day is about writing for me. Nothing else. Not money. Not my career. Not my relationships. Not even my kids. Everything else comes in second.

Which sounds like a mental illness. Maybe it is. I love my kids. I will do anything for them. But first… be quiet until I write.


Building the skill of writing is one way I choose myself every day.

Without writing I would have no career and no self-esteem…nothing.

Writing is what put me on LinkedIn’s Top Influencers of 2015 list.

Bill Gates, Richard Branson, and Mohamed El-Erian were ranked #1,#2, and #3 – all are three billionaires.

LinkedIn ranked me #4 because I’m a writer.

 

Writers rule the internet. It’s all content and copy.

Videos are scripted – someone wrote them.

That gadget on Amazon – someone wrote the product description.

The review you use to determine whether you buy – someone wrote it.

 

Building your writing skills is one of the best ways to make money online.

For example, you could become a copywriter.

Copywriting is one of the most in-demand skills for online businesses. Every product needs to be sold.

 

My friend Mark Ford started out as a copywriter. So did one of his partners.

Both are now multi-millionaires.

Both used their copywriting skills to build several successful businesses.

Mark is very rich now. He lives in his dream house, a Spanish style villa right on the beach.

Writing was one way he chose himself.

Here’s another…

 

Mark’s business got so big at one point that he started training people to write copy.

Even people with no experience.

And many of them became six-figure copywriters. At least one of them worked for a company in Baltimore but lived and raised his family in Paris.

Some went on to start other businesses using their copywriting skills.

Then his businesses got so big that Mark didn’t have time to train enough new copywriters personally.

So he designed a training course.

Many of the people who went through this course also became six-figure copywriters. I know several of them personally.

They all had something in common…

They all learned to read letters like this and write one just like it. Can you?

 

Writing brings me happiness.

It also brings me opportunities, income, and money.

If you’re a writer like me (or want to become one) then copywriting might be right for you. I don’t know.

Maybe you can. Maybe not.

I couldn’t ever predict that writing would bring me the things it has.

I just fell in love and wrote and life happened.

James


P.S.  This is the training course Mark built after his business grew too big to continue personally training new students. 

I can’t tell you if it’ll work for you…

But I can tell you I’ve seen it work.

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Ep. 169 – Arianna Huffington: The Delusion We’re All Suffering From

The coffee pot at my cubicle job always smelled of fresh piss. It was probably rotting from the bright lights and manhandling.

We all were.

Maybe if I slept more, I would’ve quit my job (the right way). I would’ve chosen myself sooner.

I’d leave the fog with clarity.

That’s what sleep can do for you.

“This moment is all we have, and my mother always used to say, ‘Don’t miss the moment.’”

“When you’re exhausted, you miss the moment because you are just living in some fog, either of the past or the future,” said Arianna Huffington, who recently published “The Sleep Revolution: Transforming Your Life, One Night at a Time.”

In her latest book (and on my podcast), Arianna Huffington reveals the secret to being awake and living a “fully vital, fully present, fully joyful” life.

Listen now.

Or keep reading to find out the first step (and three tips I learned from Arianna about parenting, depression, stars and more).

a) transition

I used to brush my teeth next to my sister. I was just tall enough to see over the counter when she taught me to brush up and down. Then in circles, not side to side.

I liked spitting.

I think I was 13 when bedtime became “Go to sleep.”

There was no transition.

And now adults are sleep-deprived.

We have to recreate the ritual. You can dim the lights, take a shower, change into pajamas. Whatever.

Maybe try spitting.

“You have to decide what works for you,” she said, “but for somebody who is on their phone until the last minute answering texts and emails and then puts the phone on the nightstand and turns off the light, for that person—I’m sure there are many people listening to us now who are that person—start five minutes, 10 minutes before you’re going to turn off the light.”

That’s it. Just five minutes. That’s your 1% improvement. Just transition. And you can practice.

Arianna says how in the interview (skip to 33 minutes).

b) teach your kids that your love is unconditional

I was talking to a psychic. I took her picture. She laughed with her son. He’s bipolar. I don’t know if their relationship is good.

Good relationships are good up to a point. There’s a layer you cross. When you stop choosing yourself. And you give all the power away to the other person.

Enabling, uneven, sacrificial love. Or whatever issues you find.

Arianna had the greatest love of all. I’d be jealous if it didn’t seem perfect.

I like moonlit love. Half bright white, clear with craters. Half cast in shadows.

“I’m no longer a young woman,” Arianna said, “but I credit my mother for a lot of things.”

Her family lived in a one-bedroom apartment in Athens. They had no money.

“She always made us feel we could aim for the stars and if we fail she wouldn’t love us any less, and that failure, she used to say, is not the opposite of success but a stepping stone to success.”

I didn’t grow up laughing at my problems like the psychic and her son.

And no one said, “Shoot for the stars, James.”

I shot for money. Money that I’d use to buy hopelessness. Hopelessness I’d use to write. Writing I’d use to help people.

So from our discussion about “The Sleep Revolution,” I learned Arianna has lessons in love.

“A lot of it for me had to do with pursuing things I loved, things I wanted to learn about,” she said. “I’ve written 15 books, they’re all very different. They’re often about things that I’m exploring and then I’m sharing my discoveries with my readers.”

So, to my daughters, if you’re reading this, I love you. And I hope you pursue something you love today.

And if you fail, can we laugh together?

c) “Live life as if everything is rigged in your favor.”

She told me she felt lost at 23.

Her first book was an international bestseller. Her second book was rejected by 36 publishers.

“I was living in London at the time, and I remember walking down St. James Street rather depressed wondering if I was following the right profession,” she said.

Then the bank gave her a loan.

“What’d you do with the money?” I asked.

She sustained her life. It was risky.

“I stayed on the path of being a writer, which is what I did most of my life until I launched The Huffington Post.”

She could eat. And sleep.

But eventually, she collapsed.

“I’ve had so much experience in my life of things that seemed really dark that turned out to be the best thing that could happen.”

“Like what?”

She says the full story on my podcast (skip to 12 minutes).


I get eight hours of sleep everyday.

But I asked Arianna if it’s ok to split it up. Four and four.

“Why would you do that?” she asked. “It’s not optimal.”

“Any hour of your day when you feel tired is really an hour when you’re not living life to the fullest,” she said.

She’s right.

Maybe I haven’t left the fog after all.

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Friends, Money and Freedom Through Writing.

When I first wrote a novel in 1991, I remember walking down the road and seeing a pretty girl and thinking, “She might like me now.”

I know that a lot of what I write seems to involve whether or not women like me.

But that’s what I think about. I want people to like me. And when I was younger, it was more important that women liked me than men.

I also wanted money. I didn’t want to work for a boss. That scary feeling of being called into the boss’s office after you know you did something that was “wrong.”

“Don’t you have any pride in your work?”

“Clean out your desk today.”

“Did you steal all of the paper?”

“Why did the office cleaning lady find 20 moldy sandwiches in your drawer?”

“Why didn’t you test the software before it went to the client?”

Whatever. It’s because I was busy and no, I didn’t have pride in my work.

I was 22 years old and looking at women and trying to publish a novel on the side so I didn’t have to work anymore. And I have no comment about the sandwiches.

It took many years before I made any money as a writer. And what worked then is different now.

The rules change every three or four years and they will change again. Just like they change with everything in life.

By the way, that first novel, and the four that came after it, and the 50 short stories that came after it, never got published.

I used to think I needed to publish something before I could feel good about myself, before I could call myself a “writer,” before I could have a girlfriend, before I could get a real job, before I could move to NYC.

What a pathetic weight on my shoulder to think I needed something controlled by just a handful of people. Those weights stayed on my back for years.

Here’s the truth. If you want to be a professional writer, nothing is stopping you. So go out and be one. Here’s what you need to know to get started:

A) Read…A Ton 

I try to read chapters in at least three to four books a day. I read from at least one non-fiction, one or two quality fiction, and one inspirational.  
I try to read at the level I want to write. If you don’t like reading, you won’t like writing.

 

B) Get Rid of Old Perceptions

Agents, publishers, editors at the traditional companies are mostly bullshit.
They have no clue what they are doing. For the most part, they pick sucky writers whose books flash for a week or so and then disappear forever.
If you think you need a mainstream publisher for reasons of ego or prejudice, then you are guaranteed to publish a worst-seller instead of a bestseller.
The second you start to think something, anything, is IMPORTANT, then your ego will suffer and so will your work.

 

C) Self-Publishing Does Not Mean E-Book

If you self-publish, you can make an e-book. You can also make a print-on-demand book through Createspace, you can make an audiobook through Audible, you can make a hardcover, you can even make a t-shirt with your book on it.
 
Do what you want. Self-publishing simply means you write a book and you figure out how to get it into the hands of other people. It might just be that you sell it on your email list. Congrats! You’re a published author.

D) Bookstores Are Evil
My kids are sad that Borders is dead and that Barnes & Noble is next. Keep your mouths shut, kids!
 
I get it. I love bookstores also. It’s like a work of art to see all of those covers, to thumb through the pages, to grab a pile of books and a coffee and start seeing what books you want to buy.
 
But don’t forget just 20 years ago, everyone said Barnes & Noble was evil because it was killing the independent bookstore.
 
I have news for you: the indies were evil also. One guy picking out 500 of his favorite books and no others.
 
Now a B&N might have 10,000 books, but Amazon has 20 million books. Why would you ever give someone the choice to limit you? I hope all bookstores die and that Amazon is the only one left standing. Because then every author has a chance and not just the ones the B&N gatekeeper decides on.

E) Blog
Blogging is good because it makes you write every day. And it is also fun to build friendships and community around your blog.
 
But if you want to blog, don’t just register a domain name and start blogging. You won’t get any traffic.
 
I encourage people to find online communities that they like and feel like participating in and start blogging or guest-posting there.
 
If you are unsure of how to start blogging, start by practicing on a site like Quora.
 
Practice answering questions there. See what gets upvoted and what doesn’t. Improve your skills. See if you enjoy it. Then start taking some of your answers and making them into a blog. Then start guest-posting on other sites.
 
You’re not trying to build an audience for your blog. You’re trying to build an audience for YOU, PERIOD. There’s no money in ads, blah.

F) Write Every Day
I have a friend who has been working for 30 years on one novel. She keeps hating it and rewriting it. She can’t get a publisher interested. She only writes when she’s inspired. She needs writing groups to push her along.
 
I get it. I get writer’s block also. But writing is a muscle. If you don’t write every day, your muscle will atrophy.
 
You won’t know what your potential skill level is. You will be producing sub-par work. And in a world with millions of new books and blogs every year, you will have little chance to shine.
 
Do the math: if you just write 1,000 publishable words a day, then you have a book every two months. A thousand words a day is not easy. But it’s not hard either.
 
This post is 1,800 words so far and I started 20 minutes ago. I’ll spend many more hours rewriting it than I did writing it, but once you start exercising the writing muscle (start with 200 words a day, then 300, etc.) you will get up to 1,000.

 

G) Rewrite Every Day

See above. I feel better about the words I take out than the words I write.
 
First you have a block of stone, then you make a sculpture, then you chisel and fine-tune until you have a work of art. Art is born from the rewrite.
 
With “Choose Yourself!” I kept rewriting obsessively.
 
One time, the book was all finished and sent to editors, designers, etc. Then I did the audio version. KABLAMO!
 
Any paragraph that made me feel like, “Ugh, I’m too bored to read this out loud,” I noted. Then I went back home and rewrote the whole book again. I liked the final result much better. Read your work out loud and cut out anything that makes you lag.

H) You Can’t Make Money Writing Articles

Just a few years ago. In 2005, I made a good living writing about three to four articles a day for different publications while I was running my fund.

But those days are over. People just don’t pay for content. And there are too many writers. It’s a supply-and-demand thing.
 
If you expect to make a living from articles or blogs, then figure out how to do one of three things:
  • Blog for free, but then lead people to a subscription information product. Like a newsletter about stock picks or dating or whatever you think you’re an expert at and nobody else is.
  • Get speaking gigs. This is hard.
  • Do consulting or coaching. This is possible.
 
I’ve never been that great at any of the three above. Well, maybe #3 but only recently.
 
So this leaves us with only one thing to make money as a writer. ONE THING works.

I) Copywriting
A lot of people are going to tell you that you need experience as a copywriter to get work as a copywriter. This is how it is with all jobs; it’s the great catch-22 of the working world.
 
It’s also a myth.
 
But first, let me back up.
 
For those of you who don’t know, copywriting is basically when you write content to sell something. Think about everything you’ve ever read, or scripted words you’ve listened to, that have tried to sell you something.
 
Someone wrote that. Brochures. Ads. Commercial scripts. Marketing pages. You name it, someone wrote it.
 
There are a few types of copywriters (agency, corporate, freelance) but you’re reading this because you want the freedom of being a writer, not to go work for some guy who’s going to yell at you for hoarding moldy sandwiches, so for the purposes of this post, I’m going to talk about freelance.
 
When you’re a freelance copywriter, you get to make up your own schedule, and depending on how well you establish yourself (mostly driven by the results you get for your client), you could make big bucks.
 
Unfortunately, getting started can be tricky without previous experience or a large network.
Like starting any other business, it takes perseverance.
 

A lot of copywriters spend multiple years building up the skills and experience to get big clients and make names for themselves. That can take forever if you don’t have a good starting place.

 


So if you want to be a copywriter, here’s what you should do to get started:
aa) Read
One of the best ways to learn about anything is to read about it (see above). Books, articles. Even just marketing pages. Find out what the pros are doing.Find out what’s working for them. And then…

bb) Experiment
Write an e-book. Make a newsletter. Create something. And then market it. Try new things with your marketing copy. Find what works for your product and fine-tune it until you start to see your sales go up. If something doesn’t work, that’s OK. Keep trying. It’s OK to experiment and move on if it doesn’t work

cc) Educate Yourself

There are online courses for everything these days, and copywriting is no exception. But there are also a lot of scams out there. Here’s the truth: the best copywriting courses (like this one) are going to run you a least several hundred bucks. You get the quality you pay for, and that quality then pays you back.

 



So I reached out to my good friend, Mark Ford, the man who has mentored more six & seven figure copywriters than probably anyone else on the planet. 
He knows everything about becoming a copywriter. Not only has he trained more copywriters than anyone else. He’s also probably hired as many copywriters as anyone else too.Because he has started over 100 businesses – many of which ran on strong sales copy — Mark has had to hire constantly copywriters for his businesses.So he knows exactly what to say and do if you want to build a six or seven figure income as a copywriter.Mark has become a self-made multi-millionaire in the process.

He’s also founded a company teaching people to choose themselves with copywriting.

As he says, “copywriting is fun. It provides a great lifestyle. And it can make you a ton of money.”

Copywriting is one of the most portable skills you can develop. For example, one of the copywriters Mark trained would do work for a U.S. company from his home in Paris, France.

How do you find out if you have what it takes to be a copywriter? Mark suggest you go here and see if you can write a letter like this one… 

The most important thing for me: writing without fear. Writing without judgment. Writing without anger. Making writing fun. Writing right now.

Writing is about freedom and not money.

I want to write something that you’ll find fun and useful. And I want you to read it.

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Friday, May 27, 2016

Buying the Story Behind the Story

Things are simpler than they appear.

I’ll give you an example:

Let’s say you want to beat your family at Scrabble. You have two choices.

  1. You can read every book you can find, build an enormous vocabulary and look up the definitions of words you don’t know to defeat all opponents. Or,
  2. You can remember the following five words: “xi,” “xu,” “za,” “qi,” and “qat.” “Ka” and “ki” are not so bad, either. And every now and then “aa,” “ae,” and “ai” can prove incredibly useful. These are all legal words in the last edition of the official Scrabble dictionary.


What do they mean? I have no idea. You don’t need to know. Somehow, “za” is slang for “pizza.” I’ve never heard of that before. Apparently it’s used on the West Coast but I’ve never heard anyone from there say “za.”

I’m told people from Trenton, New Jersey, use the phrase “tomato pies” instead of “pizza” but I grew up 20 minutes from Trenton and never heard anyone use that phrase, either.

Some things are mysteries and are best ignored.

But once you are OK with the fact that “xu” is a word, it means you can slap down that “X” on a triple-letter score with much greater ease than your opponents thought possible.

While they are all stuck with their Qs and Zs, you’re racking up 50-point, two-letter words and winning the game.


The same goes for poker.

Do you want to know how you can beat your friends? Never bluff. When you have a good hand, bet and raise everyone. Someone out there will think you’re bluffing and pay you off.

Meanwhile, if you don’t have a good hand, just fold. Expect to play two hands an hour in a casual game with friends. And take all their money.

I taught my daughter how to play poker when she was eight. Since I’m dead-set against the idea of her going to college, I figure she might as well get some skills as a gambler.

Every time she’s about to lie during the game, she looks to the left. When I told her she did that she then sometimes looked to the left on purpose to make me think she was lying.

That’s called “controlling your opponent” – when you tell them something and then they try to use that information against you, but you know in advance they will do that.

She became a fool two times over and had no chance, while I took all her money. But it was a learning experience for her.

But back to why the simple option is usually the better one.

There’s a reason that so many successful investors like to talk about “picks and shovels.

Don’t waste your money heading out into the hills to dig for gold. Instead, spend it on the equipment—picks, shovels, blue jeans and whatever else—that other potential miners will need, and focus your efforts on selling it all to them, not mucking around in the dirt hoping for a big payday.

That’s the more surefire (and proven) route to riches.

The idea of owning “picks and shovels” in order to profit from a big sector or commodity boom simply means owning companies that supply the tools, products, or services many people in the boom must use, rather than taking the riskier route and buying the individual players in the boom.

The classic story of this comes from the 1850s, when a German immigrant moved from New York to San Francisco to participate in the California Gold Rush.

Rather than taking the “all or nothing” route of looking for a big gold strike, he sold basic goods to the miners. This was a much safer way to acquire wealth than trying to find the one big strike.

Eventually he started producing a new type of durable pants to sell to the miners and they became a huge hit.

His name was Levi Strauss, and he didn’t risk it all on trying to find the big strike, he just sold the stuff everyone else needed to try to find the next big strike themselves.

These days, the concept is so well known it’s almost cliché, but that doesn’t mean it isn’t still a smart investing philosophy.

Think about it this way.

Every iPhone that Apple produces includes pieces from more than a dozen different suppliers, everything from the chips to the batteries to the case.

Apple is really just bringing these things together into the final device. So, even though Apple itself has seen its stock rise more than 700% since the first iPhone was introduced in 2007, one of the more reliable ways to cash in on the mobile revolution it started has been to invest in these component suppliers instead.

For example, shares in a company called InvenSense spiked in mid 2014 after it was announced that the company’s motion-sensing chips would be a major part of the then-new iPhone 6 and the larger iPad.

Investors went nuts…


Beyond Apple, this concept applies directly to a company called Flex and one of its primary customers: Nike.

Flex is a design, manufacturing and supply chain company that’s currently focused on developing Internet-of-Things products and connected devices for a range of aftermarket customers.

For example, it manufactures the Fitbit Force, and helped the Ford Motor Company create its voice-controlled SYNC system that allows a driver to make hands-free calls, control the stereo, and perform other in-car tasks with the use of voice commands.

Nike has determined that technology is going to be its differentiator going forward, so it’s in the middle of a transformation from a shoe-and-athletic-apparel company into a true tech firm.

The plan is to bring Flex’s high-tech skills directly into Nike’s factories, eventually working on projects related to:

  • 3D printing…
  • Next-gen knitting technologies…
  • Automation and more….


This is a big change for 50-plus-year-old Nike, and it means that companies like Apple and Samsung might soon replace traditional rivals like Adidas, Lululemon, Puma, Under Armour and others.

Who knows what this will mean for the “house that Jordan built” or if it will even be successful, but one thing’s for sure:

Flex is going to cash in big time as the backend supplier that makes it happen.

That’s the kind of story that you hear about later and think, “Oh that was so obvious, I should have invested there.”

But you can’t find those deals alone.

I couldn’t.

So I spent the past 20 years developing a network of insiders and influencers to help me.

I still get excited when I hear about deals like Flex…so I created a research service to share the best of these deals with you.

It’s called the Top 1% Advisory.  I don’t talk about it much, but I’ve been telling you about it some this week because I’m doing something I’ve never done before.

I’m offering to “partner” with you…to share my research into these hard to find investments for 40% less than normal price.

I can’t keep this offer going forever though so if you’re interested I’ll answer all your questions here.



It doesn’t take detailed knowledge of string theory to appreciate a sunset.

And “ka,” in addition to being a word that babies sometimes use, is also the Egyptian mythology definition of the human soul. Don’t try to make things overly complicated to fool people into thinking you’re smart.

Just make things as easy as possible and try to enjoy the day.

That’s “picks and shovels” investing in action.

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Thursday, May 26, 2016

The 1min 37sec Guide To Beating Fear (And Making Money Like I Do)

Here’s why my Top 1% Advisory Research Service works even after the market crashed:

How has a guy like me with no MBA…

No formal investing education…

And no real power managed to make millions of dollars on opportunities most Wall Street bankers often completely miss?

Well…

 

You should know that for almost every major venture, there’s a “backdoor” way to take advantage of the exact same idea using the ordinary stock market.

It’s like getting a private stake… BEFORE the company goes mainstream.

And I don’t just mean a little 5% 0r 10% gain.

 

When I find a “backdoor” stock that meets my criteria, the gains can be huge.

  • Like the 269% gain I saw on Taser International (TASR)
  • The 375% gain I saw on Google (GOOG)
  • The 248% gain I saw on Vascular Solutions (VASC)… and dozens more.

 

I find these stocks through the network I’ve spent my entire adult life building.

I follow smart investors into deals that the public won’t often know about.

It’s like having someone on “the inside”.

That’s how I do it…that’s why this is working.

 

But that doesn’t mean everything will always go exactly the way I want it to.

I don’t have superpowers that can protect us from every market downturn…

There is no magic here, you’re smart enough to know that.

Maybe that’s why you haven’t yet joined my Top 1% Research Advisory Service.

I can’t tell you, personally, whether you should or shouldn’t.

But you should see this…

I get emails like these everyday from Top 1% Members who had moments of fear.

“James,

It really gave me heartburn to pay as much as I did to become a lifetime member into your 1% Advisory without knowing what the future would hold, especially when your first recommendation dropped way below your recommended buy price. I can honestly say now, however, that I am $21,000 ahead at the present time and cashed out enough to cover your fee to become a lifetime member. I am holding out for a bigger profit on the remainder!

Thanks,
Don C.

 

And this…

 

“Hi James,

This email is not a question but a thank you. I started investing about two days before [stock name removed] crashed. I initially bought at $15.83. I kept buying and kept losing…until this month.
I am happy to have stayed the course :)

Thank you very much James and best regards!

Steve H”

 

They’re happy (and so am I).  Why?

They chose to “partner” with me. We’re beating Wall St at their own game.

They beat the fear keeping so many people from creating new income.

They followed my recommendations (even when they were a little nervous.)

And they’re making money.

 

Not because my recommendations went straight up like I wish they would have from day one…

But because, ultimately, this research does work (and now you have proof).

Because I’m committed to this…

To them.

To you.

 

And now I’m even more confident in this research service than when we first started.

Here’s why…

 

My recommendations made it through the market crash of early 2016 when things were looking bad:

Like when this supply chain solutions company dipped more than -15% in January before rallying back to +16% as of May 25th.

Or when this chemical company fell off a cliff in November, slipping by as much as 70% by January, but the recovery has been just as strong. The double-down position we recommended just after the stock crashed is now up 86%!

Or when this digital media company rallied 20% in Dec. only to sink to -11% in Feb. Since then, it’s rallied again and our overall position is up 9%.

 

Of course even during a market wide downturn we were able to pick many stocks that were winners from the start…

Like this metal manufacturing company that’s been straight up since we bought…+33% at last glance.

 

Listen, I’m proud of this research service and I want you to join me.  And because you’ve been a reader of mine for a while now I’ll make you an unbeatable offer, one that I’ve never made before…

For a little while longer I’ll give you a full year of my Top 1% Advisory for 40% off (that’s $1,000 in savings).

 

P.S. Remember…

I say Wall St. is a scam, and it is.

But that doesn’t mean you can’t make money.

I do.

My members do.

You can too.

And right now you can choose yourself, join thousands of other Top 1% Advisory Members and (for a little while longer) take 40% ($1,000!) of the price of one year’s membership.

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Wednesday, May 25, 2016

How To Create “Tiny Advantages” And Crush Your Opponents

First, let me tell you how you win a game of chess (you’ll see why)…

Rule #1: Make sure all of your pieces are protected.

There are exceptions to this rule but in general just make sure you aren’t leaving anything hanging, that is, in such a way that the opponent can take it without being forced to “pay” for it.

The next technique is the one that most beginners don’t know…but it’s really important.  Basically, accumulate tiny advantages throughout the game.

An example is to have your rook on an open file, or to have a less exposed king than the other guy. Or to have a pawn that has no other pawns in front of it (so it can get to the other side more easily).

The idea is that while you are accumulating these tiny advantages, your opponent realizes you are crushing him when your advantage is overwhelming.

Now let me tell you how an investor can take the same view on his portfolio.
No company or stock is truly safe. I’ve seen amazing scandals happen and ruin companies very, very quickly.

But here are some examples of small advantages you can accumulate until, just like in the chess game above, you’ve put yourself into a better position.

You can:

  • Invest in a stock that correlates with a strong demographic trend.
  • Or, invest in stocks that have strong investors that also own them, like Warren Buffett.
  • Or, one of my favorites, you can own companies that have a lot of cash in the bank and no debt.

These are small advantages that add up (big), but if you want to startwith a big advantage you can follow my “backdoor” investing approach (I’ll tell you about it here).

Oh, and I should tell you these guidelines…

If a company has a lot of cash in the bank and no debt, then it’s not going to file bankruptcy anytime soon.

If you want entertainment, it’s funny to watch the Yahoo! message boards.

Many of the people who post there don’t understand the difference between a stock and the company it represents.

Sometimes a stock will go down and people will start shouting on the boards, “They are going to file for bankruptcy!!!!”

If a company has no debt it won’t file for bankruptcy. It can only file for bankruptcy when it can’t pay its debts.

So here’s an example of a totally safe stock (this is an extreme): Company XYZ is worth $100 million on the stock market but has $150 million in the bank.

In this case, someone could buy the whole company, shut it down, and still have $50 million left over.

That’s a ridiculously safe stock.

And believe it or not, those situations happen. They were around in 2002 and in 2009 and buying baskets of those stocks proved to be very lucrative.
Not all stocks are that safe where they have more cash than they are worth.

But some stocks have assets that can be liquidated that will add up to more than they are worth. They might have real estate, for instance.

I’m going to borrow from Warren Buffett again:

“If you think a company will be around 20 years from now, then it is probably a safe investment.”

For instance, Disney and Google will both probably be around 20 years from now. I don’t know if they will go up 500% from here, but they aren’t going bankrupt either.

Some people judge a company’s safety by its volatility. If it stays within $39 to $40 for an entire year, then a stock has very low volatility.

But that is just an illusion of safety. It can fall quite quickly in the case of a scandal. I’ve seen it happen. I’ve been in the middle of it. It’s horrifying.

The goal is to find that very unique combination of stocks that could go up quite a bit that also have a good margin of safety around them.

There are two sayings that apply to investing.

First, “those who chase straights or flushes go home on Greyhound buses.” In other words, don’t buy a stock hoping for a good earnings report as the only way you’re going to win on the investment.

And “if you can’t spot the fish at the table, then it’s you.” There are a lot of sharks at the table: hedge funds, mutual funds, day traders, Mr. Buffett, and so forth.

But if you accumulate tiny advantages you have a better chance of winning.

Like I said before, these tiny advantages add up if you put the work in… OR you can let me help you (so you can START with a big advantage) by using my new investment strategy.  

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Tuesday, May 24, 2016

Why I’m Not Scared Of Wall St Anymore…

I worked on and around Wall Street for many years…

I have to say, it’s not pleasant. Nobody I know actually LOVES working on Wall Street.

Here’s why:

  • So many companies are scams and just trying to stay ever so slightly above the gray area so they are never caught.
  • So many hedge funds get just a slap on the wrist for robbing pension funds.
  • So many people on Wall Street get away with their fat bonuses and then disappear forever before anyone catches up to them.

Honestly, it depresses me.

 

But it used to depress me more when I didn’t really understand how the game worked.

There’s a saying, “you’re the average of the five people you surround yourself with.”

Normally this saying is applied to life experience. If you want to be positive, be successful, be a peak performer, a good parent, a good spouse, then the key is to be around other people who are the same.

This works.

 

But it also applies to investing…

Be around good investors. People who are not in it for the hustle but are trying to find the real innovation that is occurring in companies all across America.

 

I’ve been around these positive people for decades now, and it’s changed my life…

It’s where I get the investment advice I follow for my own investments.

And it’s important to me because I am in this for the long run.

I want to make money this year, but I also want to make money to support my family…for life.

Significant money.

Money that beats the scammers on Wall Street. Money that beats the people who are just trying to hustle a quick buck.

It’s hard to be in it for the long-term…it’s scary when things go down.  

That’s why I’m really glad that, even in the volatile market we’ve seen this year, the research service I launched last October has been solid, beating the S&P 500 by over 18%.

That’s good.

 

But remember, I research opportunities with significant money.

So I wanted to tell you what I’m planning for this year…

We have a lot more companies that we are researching. Some are taking advantage of the most innovative trends happening in America (and the world) right now.

Some that I think are going to be enormous for this newsletter.

I’m really excited for the coming year.

 

Oh, and here’s another thing.

I don’t want people to pay the enormous fees (that could number in the $10,000s depending on how much you are investing) that come with investing in things like hedge funds…

Plus I want you to see results right away.

 

There’s no reason why investing done right can’t be a viable income stream with as low of fees as possible.

So this is why I’m currently discounting my top 1% advisory by $1000.

 

There are a lot of investment newsletters out there.

But I feel really lucky to have built up two decades of connections in hedge funds, banks, and all over the investment world to see the latest research, to see what my friends are investing in, and to learn everything I can to keep my edge in the cutthroat investment space.

Ultimately we are investing in innovation because that’s where the advantage is.

That’s where enormous profits are.

And that’s what will hold strong in the long run regardless of market volatility.

-James Altucher

P.S.  –  I wouldn’t be writing this if I didn’t believe it. Which is why I’m excited to offer this $1,000 discount.

 

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Ep. 168 – Tony Hawk: Don’t Stand Still

I was getting good at saying, “no thank you” to certain thoughts.

Sometimes it was just conversations I didn’t want to have. Like this one I’m writing. If I were sitting with you, I doubt I’d say any of what I’m about to.

I guess that’s why I ask questions.

Because maybe you know something I don’t.

Maybe I can learn from you.

And I do. I always do.

There’s a formula for loneliness and a formula for connection.

No matter the gravity of your sinking, we are all just inches above the ocean.

When I ask question, I watch people discover answers they didn’t know they had. I feel them light up.

That’s why I’m taking photos of strangers for my Instagram.

They connect with themselves. But I pretend it’s me.

I asked Tony Hawk about his career.

We talked about falling a lot.

But I’m avoiding the metaphor about “falling” and getting back up.

Because then you’ll think I’m transitioning from falling to failing. And there’s already enough dirty, failure porn out there.

So maybe, here’s something new…. 3 questions I asked Tony Hawk:

A) HOW ARE YOU NOT DEAD?

What if nature didn’t move, if the wind didn’t have direction. And everything stayed still?

I avoid physical injury.

So does Tony Hawk.

But it’s different. I avoid physical activity altogether.

Has anyone broken Tony Hawk’s heart? Probably. But that’s not what I was interested in.

I wanted to know how to defy gravity. How to do what you love repeatedly with no repercussions.

Because I’m afraid of a good thing running out.

“You start to get a sixth sense of where you are in the air,” he said.

How do you get a sixth sense?

“It comes with experience.”

He’s alive because he skated everyday. He didn’t stay still.

B) SO WHAT HAPPENED?

“The first time I ever went to the skatepark and saw these grown — well I thought they were grown men. They were 17, 18. — flying out of swimming pools, I thought ‘That’s what I want to do.’ And I never thought it might be a reality.”

Years later, he felt the wheels go past the edge. He was mid-air.

“I remember thinking, ‘You better hold on to this.”

“So what happened?”

Between fight or flight, he chose both.

“I had to make it. I had no choice,” he said.

C) WHAT HAPPENS THE FIRST TIME YOU FALL?

There’s a right way to fall in skateboarding. It’s part of the sixth sense. You learn where you are in the air. You drop your knees. Lessen the impact. And slide down.

No metaphor here.

OK. You could think about how to damage yourself less. Or how to be risk-averse. But Tony isn’t focussed on risk.

He’s skating. He’s doing what he loves. And it comes naturally. That’s what happens when you ingest what’s natural to you.

Beyond food.

Your organs know what feels good.

“I like the feeling of it. I liked the artistry of it. I liked that it was active and it was on my own terms, but there was definitely a creativity that I hadn’t seen anywhere else or embraced in any other sport.”

Your body knows. Your blood knows.

It circulates through your body and carries with it the message hidden beneath your thoughts.

The one asking you to choose yourself.


I don’t know how many questions are in this podcast. These three are from just the first 5 minutes.

If you listen and share what you learned, maybe this time, my question will be for you.

 

Resources and Links:

 

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Monday, May 23, 2016

The Price Is Right You Buy (And You Win)…

I wanted to learn how to breakdance, so when I was 14 I paid a kid $15 to teach me how.

I paid him out of my hard-earned newspaper route money.

I saw him in the street, spinning on a piece of linoleum. He had three friends with him, all of them were good at their own particular style of breakdancing.

One kid was good doing the backspins, windmills, and headspins.

Another kid was good at doing all the above floor stuff: like popping, etc.

Another kid was good at waving. Like his body was made out of rubber.

I had recently lost a contact lens and was afraid to tell my parents they needed to spring for a new pair.

So for the entire summer, way back in the mid 80s, I practiced breakdancing every day and I could only see out of one eye. Maybe the best summer of my life. Certainly the most embarrassing when I now think back on it.

In every spare moment I either hung out with my new friends, having no issues abandoning my other friends who weren’t cool enough to understand the finer subtleties of the windmill, or I practiced in front of a mirror.

It’s even embarrassing writing these words down…

All this brings me to investing.

I invested my hard-earned money into this group of kids ($15 to 14 year old me was a lot of money), hoping for a return.

It may not be the first rule of investing, but it might be the most important.

Always pay the “right” price.

Of all of the variables that investors face when deciding what stocks to buy—industry growth, potential competition, company leadership, historical performance, etc.—the only one that we can actually control is the price we pay.

Think about it…

When you make an investment in a company, you’re making a compromise between what the company is actually worth and what the market thinks it’s worth.

That’s the price you pay for each share.

Sometimes this works to our advantage, and a stock is priced below what its fundamentals are worth. That’s a bargain.

But sometimes the flip side is true, and a stock ends up overvalued based on any number of things, usually future growth expectations.

Amazon is a good example here, with its 300+ price-to-earnings ratio (P/E) and minimal profits trading at $697 per share. That P/E means that investors are effectively paying more than $300 for every $1 Amazon earns.

It’s simple…

If you think a stock is worth $50 a share and the market has it priced at $100, either your math is wrong and the company is worth more than you think it is, or the stock is overpriced (it’s usually the latter, don’t feel bad).

Investors who buy overpriced stocks shouldn’t be surprised to see lackluster performance from them. There just isn’t as much room for upside when a stock is already overpriced.

Buy valuable stocks when they’re on sale, and you’ll always do well.

This is exactly the approach that Warren Buffett takes when he looks at potential investments.

 

“We have no master plan… we don’t sit around and talk about the future of industries,” he told a group of investors at Berkshire Hathaway’s annual shareholders meeting. “We have no reports or staff. We just review what comes in and look for companies with a durable competitive advantage at an attractive price… The critical investment factor is determining the intrinsic value of a business and paying a fair or bargain price.”

 

Where is the “right” price?

It depends on the company, and it depends on what you as an investor view as its long-term potential.

When I paid $15 to that group of kids, I looked at my long-term potential of being able to impress girls. I thought that by learning how to spin on my back and do other random contortions with my body I would, of course, meet girls in clubs.

You don’t even need to go big to make money in the stock market. If imitating the investment results of the greatest investor in history—Buffett—is what you want to do, you don’t even need to pay a bargain price.

A fair price will get you there.


You don’t need to buy an endless string of bargains to get rich
,
you just need to know what the companies you’re buying are really worth and then pay no more than that.

Most people don’t do this.

They look at price charts and try to predict the stock’s price one year away, or one month, or one week.

It’s totally unnecessary. Prices go up and down every day, but the underlying value doesn’t change.

Study a company long enough and you’ll start to see the trends.

You’ll learn how the market values it based on its fundamentals, you’ll see what the usual price is, and you’ll be able to spot when it is “on sale.”

Oh, and when the time is right, you buy. And you win.

So was my investment all those years ago worth it?

I may not have met hundreds of girls in clubs or won a dance off…

But if you threw out a piece on linoleum and wanted me to spin on my back, I can still do it, although when I do it in front of my kids they laugh at me.

It was a great investment.

P.S.  Speaking of investments…

I actually have a brand-new approach to investing that is really unique.  I’ll tell you more about it here.

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What Is Your Philosophy Of Life? What Is Sacred To You? Here Is Mine:

“One day I was in solitary confinement and then just a few years later I was having dinner with the President.”

I listened. Tommy told me his story. Being set up. Going to jail. Not “ratting out” another person in exchange for an easy prison stay.

Then being head of security for the Vice President of the United States.

“They put me in the room with the murderers I had put in prison. I was going to die.”

I listened. I paid attention.

“It’s a curse,” he said, after 20 years of being in law enforcement. “I walk in a room and I can see everything about everyone in the room. ”

“And he never stops,” his wife said, “He is obsessed with always being aware.”

Tommy looked past us, at the other people picking up their jackets at the end of an evening. “Sometimes it’s a curse.”


“I knew that if I didn’t play pro-basketball I would end up packing bags at Wegmans,” said the 6’9″ guy in front of me.

“I’m totally ignorant,” I said, “but are you an athlete.”

I think the woman next to me choked on her food then. I was afraid she thought I was a racist.

“I played pro basketball for many years.”

“There’s a lot of 6’9″ players who bag groceries at Wegmans,” I said. “What makes you different.”

“I played every day 10 hours a day when I was a kid. I played the same guy. I lost 1500 games in a row. But I kept knocking on his door to play again. Other guys are weak.”

“What makes you different from Michael Jordan? Are you weak?” Everyone at the table stopped eating.

This guy’s hand was the size of a watermelon. He could’ve crushed me.

He laughed and gave an answer. I had more questions. I asked them.


I was talking to one of my favorite comedians in the world. He’s depressed. “It’s treatment resistant,” he told me.

“In the morning it’s the worst. I’m treatment resistant. There’s nothing I can do about it.”

I ran into him at 10 a.m. that day. He looked like he was about to cry.

“It gets better at night,” he said, “And then I can perform. But then I sleep and the clock starts over.”

He was barely speaking above a whisper. Millions watched his recent special in the past week. He was so funny I thought I was going to choke from laughing.

We dissected one of his bits. “You write the basic joke. And then you look at every word. Can you dissect it more. Can you go off on a tangent here and come up with a whole other joke before coming back to the original one. Analyze that with every word in the joke.”

When he talked about comedy he seemed happy. He laughed, thinking about his joke.


I’m happy when I write well. I live for writing well. I’m an addict. If I can’t write well for two days then something is wrong with my life. If I can’t write well for three days then I cancel everything until I write.

It makes me happy. Many things make me happy. But every moment of the day is about writing for me. Nothing else. Not money. Not my career. Not my relationships. Not even my kids. Every thing else comes in second.

Which sounds like a mental illness. Maybe it is. I love my kids. I will do anything for them. But first… be quiet until I write.


I don’t like the phrase, “what is your why.” I have a lot of whys. And I feel I have many passions.

I play games. I love learning. I like having coffee with a friend. I like thinking every day how to increase my freedom.

But under every thought is: how will this improve my writing? This is the only real consistent thing I enjoy doing in my life. If I stopped doing it, I’d die.

One time I wrote something privately about something intensely personal.

A friend of mine, Tucker Max, heard about it and said, “If you don’t publish this you will die.”

He got it.


Writing is my guiding philosophy of life. It’s not a passion or a purpose. It’s the way I live.

I think everyone, if they sit down and think about it, has a philosophy of life. Something they do that is sacred to them.

It may be in varying degrees. I don’t know. But it’s there.

Why I write:

A) It Makes My Day.

From the moment I wake up, the moment I sleep, to how many hours of sleep I get, to how I eat, to the people I spend time with, to how I focus my creativity, to what I am grateful for – all exists so I can write better.

I’d like to think it’s to make me have higher levels of well-being. But if I’m honest, I’m happy when I write something well.

When I *drop mic* on something I write.

B) I Listen.

Everyone has a story. I stopped a woman in an elevator. She had a red mohawk and piercings. I asked if I could take her picture.

I thought she would be mean to me and say, “no.” I was the rude one anyway. But she was very sweet and said “yes” and posed.

I asked her where she was going. She said, “A wedding.”

I asked “for who.” And she told me. And then her door opened and she left.

Everywhere I look I see a potential story. I’ve been doing that for 25 years. Now I see stories everywhere.

The world is a jigsaw puzzle with every story a piece in that puzzle.

And everyone wants to share a story. So I listen.

C) I’m Curious.

I want to know why Coolio got lost in his addiction to coke. I want to know why the old man sitting at the table next to me is crying.

I want to know why you got separated from your husband. People always say, “It was amicable.” No it wasn’t. Don’t lie. Tell me. Please.

I get an itch in my brain. I want to scratch it. You don’t have to answer. But I hope you do. Else it will be unasked forever. It will be knowledge that disappears.

D) I Want Attention

Who doesn’t? Let’s be honest.

E) I Like to Play

Words are fun. Words are poetry. Words are rhythm, Words create entertainment. Nothing is more beautiful to me than two words that fit together better than they lay apart. Like a good marriage.

F) I Like to Think I Can Help.

I write about what happens to me. I write about my curiosity. But if one person follows an idea and it helps them, then I am happy.

G) Words Are Freedom

Because I write, I think of ideas. Ideas lead to things I can sell. Writing helps me sell these things.

Writing, at first, is the branch-covered pathway that leads you out of the forest. It’s the way from lost to found.

Building the skill of writing is the way to clear out those branches. Without writing I would have no career and no self-esteem and nothing.

People say, “You should visualize self-esteem and then you will have it.”

Maybe that works for them, but it doesn’t work for me.

H) Writing builds character.

I have a problem. In fact, every day I have a problem. I feel it in my body. I explore what the problem is by writing about it.

It’s surgery. I open my heart up. Poke around. Find a cancer. Scrape it out with words. What’s really there. What am I feeling?

You have to be honest with yourself. Cancer doesn’t pretend. It’s there. You can only dig illness out with authenticity

Don’t describe your feelings. Tell your story. This happened. This happened. This happened. Don’t even give me a description. No flowers or clouds. Just tell me BOOM BOOM BOOM.

I) I Love to Read.

From the moment I wake up, everything is so I can write better. Part of that is reading. What I read. What will influence me today. What will I learn.

I read different types of things depending on what time it is. Fiction in the morning. Nonfiction at night. Random in the middle. Poetry scattered throughout the day.

Today I read from:

  • Raymond Carver’s collection of all his stories
  • Bukowski’s Factotum
  • Angela Duckworth’s Grit
  • Maria Konnikova’s “Confidence Game.”

Without reading, there is no writing. Because what respect do you have for your elders and your peers if you can’t read what they wrote?

J) It Makes Friends

I love my friends who write. I love them. I’ll be honest: I’ve had a good business year. But a bad relationship year. Horrible.

My friends who are writers, plus a few others I know through my writing, have saved my life.

“You have to get up every day and do it,” the pro basketball player told me. “It has to go through every aspect of your life.”

He shook his head, “I had one brother who died of AIDS. I had another in jail. I had to only look in one direction. And that was getting better at basketball.”

Basketball became what was sacred in his life.

He looked at me. “I lost 1500 times in a row against my teacher. But I had heart. I came back every day for more. And then I won one game. I never lost again.”

He smiled, thinking about that moment 25 years earlier and how it defined everything ever since. That’s writing.


By the way, I’ve included a list of Neil Gaiman’s rules of writing that I think you will enjoy:

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Wednesday, May 18, 2016

The Ultimate Guide To Your 20s, 30s, 40s, And 50s

The Twenties

My twenties were the absolute worst.

Everything was supposed to be exciting. I was finally free from the cage. No more parents and teachers. I could take off my clothes in front of other people (with their permission). I could get a job.

I could fulfill all my dreams.

But nothing worked. Because people in their twenties generally are not good at anything.

I learned so little in college (I majored in computer programming but then had to take remedial computer programming classes when I finally got a job) that I suddenly realized how worthless the four years were. Actually they had negative worth because of the debt.

Also, in my twenties I thought I was in a rush. I had to “succeed” and “find my passion.”

In my twenties, someone told me, “time is money.” That’s why missed “opportunity” has a “cost.”

“Opportunity cost” is a phrase taught in every Economics class in college. Nobody ever uses Economics ever again after college. I minored in Economics.

Time is not money.

Money I can certainly lose, but I can also make.

I can’t make any time. There’s no time…machine (I really could not put those two words completely together) that just spits out more time if I put in a five dollar bill.

Money buys me food to put in my mouth. Time is everything else.

In my twenties I was not good at anything. But I thought I was. Because when I was in my twenties I was also stupid.

But that’s OK. In my twenties I picked a few things that I did over and over again, thinking I was good at them. Writing, computer programming, and when I had permission – taking off my clothes in front of another person.

I was good at none of these things. But I got a little better maybe at one or two because of blind repetition.

TL;DR:

I wish I had just done this: pick three to five things and do them over and over. Only pick things you wouldn’t mind doing over and over.

Don’t push for any one outcome. Just do things over and over with no expectation.

That’s all I had to do.


The Thirties

The thirties really suck.

“Owning a home” is the “college” of the thirties. A 15 trillion dollar mortgage industry hypnotizes society into thinking that “owning a home is a smart investment” or you “need roots.”

Owning a home traps you in one place, causes a lot of suicides and takes all of your money.

In my thirties I was getting tired of doing things over and over again.

I felt like I had to be “done.” Or “almost there.” Or “on the right track.”

In my thirties I learned how to fail.

In my twenties I couldn’t fail. Everyone else was too “stupid.” I just had to try more and more.

But in my thirties I realized I was the common denominator of all the people I thought were stupid.

In my thirties I finally learned that I was only as good as the people around me. That my value was the added up value of the people around me.

In my thirties I realized there was no such thing as one passion. That you had to pursue many things. That you had to pursue things that created happiness for other people.

TL;DR:

If you hung out with good people, and did things that created value for others, and diversified the things you did, then ONE thing will work out.

Sometimes two.


The Forties 

Ugh. The forties suck really bad. They suck shit.

For one thing, you can’t eat anymore. And you can’t have any stress.

Food + Stress = Aging.

Of course you have to eat. But half of what you used to. And stress will happen. But you have to mostly ignore it or it will kill you.

You eat less by doing what you love. Then you won’t sublimate your desires by eating more.

You have less stress by owning fewer things.

In my twenties, thirties, and forties, I have been consistently stupid on relationships, parenting, communication with others, risk-taking, and most other things.

But I don’t care anymore. Awareness is better than caring.

TL;DR:

In my twenties I thought I knew what I was doing.
In my thirties I would do anything to make money.
In my forties I only do what I love doing.

You find what you love by going back to what you loved in your twenties and keeping expectations low.


The Fifties

A woman once brought her son to Gandhi and said, “Gandhi, can you please tell me son to stop eating sugar.”

Gandhi said, “Come back in two weeks.”

The woman took her son home, hundreds of miles away. She came back in two weeks.

Gandhi said to her son, “Don’t eat sugar.”

The woman said. “Gandhi, why did you make me go all the way home and then come back two weeks later. Why didn’t you just say that then?”

Gandhi said, “Before I could tell your son to stop eating sugar, I had to stop eating sugar.”


TL;DR

The fifties. Come back in two years.

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Tuesday, May 17, 2016

Ep. 167 -Greg Zuckerman: The Other Way to Choose Yourself

The last time I felt lucky was Friday when I overheard a woman crying nearby.

I smiled inside knowing the closest I could come to feeling her pain is in the space between understanding and wondering.

I didn’t ask questions. I didn’t want to be rude.

I heard her say, “But she’s still with us.”

Then she walked away.

I woke up as 1994 James that day.

Sometimes, I’m 2003 or 2007 James. And other bad years.

If I ever find myself ungrateful, worried or concerned with myself, I know I’ve time-traveled.

So I search for gratitude. I think about my kids or who I can help today. I write 10 ideas and improve just 1%.

That’s enough for me.

Then I’ll trade places with myself again. The old James surrenders. And I choose myself.

The daily practice helps me get back to today. That’s what works for me. But here’s what I’ve never told you: there are other ways to choose yourself.

And I’ll tell you what those are in a minute. But first, let me tell you what you’ll learn from today’s podcast.

A) Follow the formula:

“My youngest son is 14. He was born with two fingers on his left hand. Despite that, he is a superstar ballplayer in our town. He’s the goalie of the travel soccer team,” said Greg Zuckerman, the WSJ special writer and author of “The Greatest Trade Ever,” “The Frackers” and his latest book, “Rising Above.”

He wrote this one with “the two best co-authors in world.”

His kids.

His son came up with the idea for the book. He thought, “Maybe there’s some lessons here for other people.”

When I was 14, I dreamt about lips.

But I found out you have to be a superstar before you fool around with girls. “Video games will be there later. Girls will be there later. All that stuff that distracts you will be there later,” Serge Ibaka told Greg’s kids.

Serge Ibaka is 6’11”.

And a professional basketball player.

But before that, he had to escape.

“He grew up so poor that he didn’t really have sneakers,” said Greg.

He’s from the Congo. “His mother passed away of cancer at an early age. His father was a political prisoner. He realized early on that basketball was his ticket out.

I don’t know anything about sports. But I know how to Google. Google is a company that tells you personal information about people you’ll never meet.

Google says Serge married Keri Hilson.

He was right about girls.

Focus worked.

And if Greg’s 14-year-old keeps following the formula (below), then when he time travels, it will only be with gratitude.

Here’s the formula: ask questions, follow your curiosity, focus/be persistent, get a teacher, and:

B) Use your disadvantage to your advantage

Together, Greg, Elijah and Gabriel interviewed 11 athletes.

“These are people who were outsiders, it didn’t come easy to them early on or even later in life,” Greg said.

They interviewed Tim Howard, the goalkeeper with Tourette’s who couldn’t stop picking up dirt and rocks as a kid.

He fought it. But it didn’t go away.

So he used his disability to his advantage.

“When he was diagnosed, the doctor said some people with Tourette’s have this hyper-focus,” Greg said. “In a game, his mind wasn’t drifting. He was focused more than any other kid on the field.”

Maybe you’re wondering, how can I be super focussed?

But that’s not the point.

I can’t copy someone else’s competitive advantage. I don’t have their genes. Or their circumstances.

You have a unique set of advantages and disadvantages. And you’ll hear a lot about overcoming difficulties in today’s podcast. But these are the steps:

Step 1. Find out what’s different about you

I’m not saying find out your competitive advantage. I’m saying find out your competitive disadvantage.

This is the thing you suck at. This is what makes you most embarrassed to be who you are.

Say it out loud.

Name it. Know it.

Then get rid of it.

No. The opposite.

Use it. This is your competitive disadvantage.

What’s mine? I’ve lost everything. I wanted to kill myself. I wanted my kids to have the money from my life insurance policy instead of having a father.

You know how I felt about becoming a dad. I was miserable. Now it’s beautiful. My daughter just went to prom.

And she let me be there for pictures.

I felt really grateful for that. She wasn’t embarrassed of me. Or maybe she was, but we have a good relationship.

I don’t know what you’ve been through.

But you do.

And when you identify it, you’re at step one.

Step 2. Use your setback to create your skillset

I only keep good people around me.

Some tell me the truth. Others always smile.

I like both types. But it’s not consistent. Because I haven’t given any one person in my life permission to be bluntly honest everyday in a specific area I need improvement in.

My readers help me. But not always. Sometimes people give feedback disguised as love. “You didn’t use a comma here or there.” I don’t care.

If I worry about commas, I’ll worry about everything. And then I’ll have a website with nothing on it. Just blank.

But that’s how everyone starts. So I hope you do.

Nothing + fear + a disadvantage = a challenge. And how you handle that challenge is called life.

I write everyday. I do the daily practice. I do what works for me.

Jim Abbott has one hand. And that was enough for him to become a professional pitcher.

Why?

Because it worked. And he built his skills around that.

Step 3. Stop trying to figure it out

Shane Battier had no friends growing up. He was excluded.

Now he’s a professional basketball player.

But if the kids were nice, if they included Shane, and made him feel normal, would he be average?

I don’t know.

“These are the outliers,” Greg said. “You can always make that argument.”

And it doesn’t matter.

Because the “what ifs” about Shane or anybody else are useless.

I sort of wrote about this in my premium book club (an extra added-value piece). I wrote about the effects of expectations versus reality.

I said it best there.

But for now, I’ll say this.

Draw the line. At some point, stop trying to figure it out.

And just figure it out. Start where you are.  

Will you overcome? I don’t know.

But if I were Google and you asked me that question… just know I’d say, “I’m feeling lucky.”


I said the last time I felt lucky was Friday. But that’s a lie. I feel lucky right now.

I broke my own rule. I drank too much coffee.

And my heart isn’t in my stomach.

It’s with me here. On May 17, 2016.

I’m grateful I chose myself. And get to press “publish” on another episode that I hope helps you feel your organs inside you, too.

Alive and bloody inside, full of fear and heaps of hope.

Resources and Links:

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